GS
Wasn't the amalgamated name a permanent condition of the takeover?
It would have been a condition but a permanant one can't really be enforced now.
and Richard Keys
Various sources suggest it was a 50:50 merger, actually, and BSB had a larger base of advertisers - Sky, conversely, were struggling to find advertisers and its suggested that the merger "saved" them.
Can't speak to the veracity of these comments, though.
Gavin Scott
Founding member
Wasn't the amalgamated name a permanent condition of the takeover?
It would have been a condition but a permanant one can't really be enforced now.
Quote:
I'm sure Sky didn't want to have it at all, but that was the price for stealing the Teenage Mutant Ninja Turtles back in the day...
and Richard Keys
Various sources suggest it was a 50:50 merger, actually, and BSB had a larger base of advertisers - Sky, conversely, were struggling to find advertisers and its suggested that the merger "saved" them.
Can't speak to the veracity of these comments, though.