They do look good though I'm still not completely sure about the text, especially on the right. And as much as the BBC need a refresh this is a concept I could see working for a refresh of the ITV regions if you break it into squares rather than stripes - would give them a complete new look but be an evolution of what they have now.
Looking at the video, the level of consistency is outstanding. Apart from the a region caption in capitals, slightly different backcloth lighting and Corsica doing it's own thing, you'd be hard pushed to tell any differences.
This level of consistency is easy these days when you are doing a simple copy-paste type open, which unfortunately is what this is. It's completely copy-paste, it has little in either the titles or the set to distinguish individual regions. It looks way too samey, and that's not a good thing.
But the landmarks in the opens (and the set backgrounds) are all different. Surely that reflects each region's identity to a certain extent?
It feels very token. Look at the pictures above. 2/3rds to 3/4ths of those pictures is sky, not local landmarks, and the landmarks aren't displayed very well. There have been much better title sequences using local landmarks and local images from BBC & ITV before now. And as far as local landmarks in set desgins, ITV's use of them since 2004ish has been much better than this.
It's a poor rebranding overall, making everything look way too samey, even with the acknowledged fact that they are using local landmarks in each area, they just end up looking way too similar, rather than adding a degree of local distinctiveness.
This level of consistency is easy these days when you are doing a simple copy-paste type open, which unfortunately is what this is. It's completely copy-paste, it has little in either the titles or the set to distinguish individual regions. It looks way too samey, and that's not a good thing.
But the landmarks in the opens (and the set backgrounds) are all different. Surely that reflects each region's identity to a certain extent?
It feels very token. Look at the pictures above. 2/3rds to 3/4ths of those pictures is sky, not local landmarks, and the landmarks aren't displayed very well. There have been much better title sequences using local landmarks and local images from BBC & ITV before now. And as far as local landmarks in set desgins, ITV's use of them since 2004ish has been much better than this.
It's a poor rebranding overall, making everything look way too samey, even with the acknowledged fact that they are using local landmarks in each area, they just end up looking way too similar, rather than adding a degree of local distinctiveness.
I doubt the viewers to the regional bulletins care. It's the content they're after, not if they can see a percentage of a local landmark in the opening titles.
The remit was to uniform the branding, while keeping regional identity, which they've achieved admirably.
It feels very token. Look at the pictures above. 2/3rds to 3/4ths of those pictures is sky, not local landmarks, and the landmarks aren't displayed very well. There have been much better title sequences using local landmarks and local images from BBC & ITV before now. And as far as local landmarks in set desgins, ITV's use of them since 2004ish has been much better than this.
It's a poor rebranding overall, making everything look way too samey, even with the acknowledged fact that they are using local landmarks in each area, they just end up looking way too similar, rather than adding a degree of local distinctiveness.
I doubt the viewers to the regional bulletins care. It's the content they're after, not if they can see a percentage of a local landmark in the opening titles.
Translation: "You're right, but I don't want to admit it."
Saying "I doubt the viewers care" is such a lame reply, that you might as well admit I'm right, because you kind of are admitting it anyway. It's not about whether the viewers care, their lack of caring is an automatic assumption. I'm just stating what I think, and how I see it, and that's that.
Quote:
The remit was to uniform the branding, while keeping regional identity, which they've achieved admirably.
Admirably? Not at all. They have literally done the most basic of copy and paste jobs.
(To the tune of Knowing Me, Knowing You) #Control C, Control V, A-Ha!
For all the work they've done to make it work for each region, they have literally made it look like so samey that any semblence of regional identity has been effectively buried under the tide of uniformity.
The current ITV News regional titles do a far better job of having uniform branding, whilst at the same time, identifying each region. This is just lame.
It feels very token. Look at the pictures above. 2/3rds to 3/4ths of those pictures is sky, not local landmarks, and the landmarks aren't displayed very well. There have been much better title sequences using local landmarks and local images from BBC & ITV before now. And as far as local landmarks in set desgins, ITV's use of them since 2004ish has been much better than this.
It's a poor rebranding overall, making everything look way too samey, even with the acknowledged fact that they are using local landmarks in each area, they just end up looking way too similar, rather than adding a degree of local distinctiveness.
I doubt the viewers to the regional bulletins care. It's the content they're after, not if they can see a percentage of a local landmark in the opening titles.
Translation: "You're right, but I don't want to admit it."
Saying "I doubt the viewers care" is such a lame reply, that you might as well admit I'm right, because you kind of are admitting it anyway. It's not about whether the viewers care, their lack of caring is an automatic assumption. I'm just stating what I think, and how I see it, and that's that.
Quote:
The remit was to uniform the branding, while keeping regional identity, which they've achieved admirably.
Admirably? Not at all. They have literally done the most basic of copy and paste jobs.
(To the tune of Knowing Me, Knowing You) #Control C, Control V, A-Ha!
For all the work they've done to make it work for each region, they have literally made it look like so samey that any semblence of regional identity has been effectively buried under the tide of uniformity.
The current ITV News regional titles do a far better job of having uniform branding, whilst at the same time, identifying each region. This is just lame.
Well, it used to be even more "samey" from 2008 to 2018 so… at least it's a step forwards.
I, myself, am quite attached to coherence between regional stations, but also like when there's room for singularity.
I cannot deny this 2018 rebranding (by Switzerland-based "Ramon & Pedro") looks very uniform; the uniformity of the set and of the openings doesn't have a lot of charm to my eyes.
But… it's still a progress from what we had in 2010:
At the time, even Russia-1 regional newscast intros almost looked more evocative of regional news than France 3's…
I'm glad the change happened. Might not be far enough for my tastes but it's a good step imho.
Also @cityprod, before 2008, and especially between 2003 and 2008, the sky played quite an important role in the news branding of France 3. It was used for transitions between reigonal and national editions. Examples:
It is also worth remembering that the vast majority of viewers will only ever see the regional news from their own region, so the similarities between regions don't particularly matter.
Well, it used to be even more "samey" from 2008 to 2018 so… at least it's a step forwards.
I, myself, am quite attached to coherence between regional stations, but also like when there's room for singularity.
I cannot deny this 2018 rebranding (by Switzerland-based "Ramon & Pedro") looks very uniform; the uniformity of the set and of the openings doesn't have a lot of charm to my eyes.
But… it's still a progress from what we had in 2010:
It's progress, only really in a technical sense, otherwise, the differences between the old and new are very limited, so limited in fact, as to be practically the same.
The fact that they are so dedicated to having the national and regional bulletins look so precisely the same, is on one hand, admirable, but on the other hand, it makes it kinda boring too. I must admit on that count, I much prefer the German drittes where each regional station has its own distinctive look.
Quote:
Also @cityprod, before 2008, and especially between 2003 and 2008, the sky played quite an important role in the news branding of France 3. It was used for transitions between reigonal and national editions. Examples:
The first video saw a much better local title sequence than anything we've seen since, but I really don't like how they used that bit of sky video as a transition, it doesn't work in my eyes.
It is also worth remembering that the vast majority of viewers will only ever see the regional news from their own region, so the similarities between regions don't particularly matter.
Really? That's the best justification you can come up with for everything looking so samey, both national and regional? By that reckoning, ITV should have done one generic regional title sequence, and just changed the endboard each time. but that didn't happen did it?
ITV did exactly the same as France 3 - same template, same set, titles including regional landmarks which may not be overly familiar to viewers outside the region.
ITV did exactly the same as France 3 - same template, same set, titles including regional landmarks which may not be overly familiar to viewers outside the region.
But ITV did it better, because the template doesn't make the images look so small and insignificant, and the choices of image/video help make each version distinctive.
The difference between ITV and France 3, is that the France 3 images are chosen to be less distinctive, and blend together more, hence everything looks kinda samey, where as the ITV titles look more distinctive, even though the templates are exactly the same.