I think they should just say "from ITV News Central"
It would be the simplest thing wouldn't it?
Well not really no. Then you'd be repeating yourself - Here is the news from ITV News Central...?? Still doesn't sound right. Granada said yesterday something along the lines of "This is ITV News from Granada Reports" - Granada Reports being the name of the show under the strap line ITV News in the titles. Therefore, why can't Central say "This is ITV News
Central" - in the same way Granada wouldn't say "This is ITV News
said they didn't like "from Central" - that sounds awesome, that being the old name of the regional station? They used to say in the Central idents from 1996-1999 "Time now for the latest news from Central". Surely it can be used again and still incorporate "ITV News". "In Central" sounds weird...