The Newsroom

New look France 24 goes live

(December 2013)

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CH
Charles

I still think the name is unfortunate. For outsiders, it restricts the channel to being mostly thought of as a French channel and not necessarily a peer of CNNI, AJE, or BBC World.


I believe that's their point. To market themselves as a channel with world news from a French perspective.


Yes, I understand that, and I think that the channel serves an important purpose. However, having the country name directly in the name (versus hiding it somewhat in an acronym, or not including it at all) restricts the Anglophone world into mistakenly thinking that it is only a French news channel or a channel about French affairs, when the channel is truly much broader than that. I think the same problem would occur with viewers being more aware of which country's perspective is trying to be represented if it were called, say, USA 24 instead of CNN, or UK 24 instead of BBC World, or Qatar 24 instead of Al Jazeera, etc. I think there's a big difference in those channels' names that cause international news viewers to think of them as being more globally oriented and less provincial. I understand that the French government is probably more overtly trying to present the French perspective on the news than the aforementioned countries and channels, but I'm still not sure France 24 would have been the direction I would have gone with.

For the French, it's confusing, because it's not on channel 24.


Not an issue, since this channel is for foreign consumption (like BBC World News).
Besides, it's not like France 4 is on DTT channel 4 (it's actually on channel 14) and there is such a thing as a "channel Ô" for France Ô.

BTW, while France 2/3/4/5/Ô are owned by France's public-service television broadcaster, France Télévisions, France 24 is directly owned by the French state, through France Médias Monde (also the parent of Radio France Internationale).[/quote]

Maybe it's not an issue, though I've noticed that not many French people here are aware of France 24, and when I have mentioned it in conversation in front of a TV, at least two of them tried turning to channel 24 to find it! It's only an anecdote, and perhaps it doesn't mean anything, though if at least a few people are confused by the name, then perhaps it's not a good sign. Even if it's not intended for a domestic audience, I find it strange then, that it's been on the majority of cable systems I've used here, and even so, it's a shame that the internationally-oriented news channel with a broader perspective than just the home country is yet again trumped by the (somewhat sensationalist) domestic news channel. The same is true for CNN International in the US and BBC World in the UK. I wish more people would be able to discern that difference and choose to have a broader, global perspective in their news everyday.
WW
WW Update
Even if it's not intended for a domestic audience, I find it strange then, that it's been on the majority of cable systems I've used here


France 24 is not produced with domestic audiences in mind, but it's still widely available in France, on both cable and satellite. In fact, it's expected to launch on DTT in the Paris region soon, and many apply for national DTT distribution in the future.

One reason why its distribution in France has been limited so far is that TF1 originally held a stake in the channel and didn't want it to compete against LCI, which is a news channel owned by TF1. Even though TF1 has since sold its stake in France 24, France's commercial broadcasters are still not too thrilled about having France 24 available domestically via DTT. After all, France already has three fully competitive privately owned news channels, they argue, so why does it need a fourth one owned by the state?

and even so, it's a shame that the internationally-oriented news channel with a broader perspective than just the home country is yet again trumped by the (somewhat sensationalist) domestic news channel. The same is true for CNN International in the US and BBC World in the UK. I wish more people would be able to discern that difference and choose to have a broader, global perspective in their news everyday.


I agree. In an ideal world, people should be more interested in world news. However, world news channels tend to attract viewers who are more educated -- or at least more intellectually curious -- than average news audiences. Average viewers, on the other hand, tend to be more parochial in their interests. Their identify more with domestic stories, and their backyard usually matters more to them than complex events overseas, no matter how historically significant those events may ultimately turn out to be. This trend is pretty much universal, and it exists across various media: That's why a "high-brow" publication such as Le Monde carries more substantial world news stories than a "middle-brow" newspaper such as the Guardian , which in turn carries more substantial world news stories than a "low-brow" population such as the Daily Mirror . The lower down the food chain you go, the less world news you're likely to find (human interest stories apart).
Last edited by WW Update on 16 December 2013 5:37am - 2 times in total
WH
Whataday Founding member
Jon posted:

Because the 24 totally represents what the channel number should be, and not the number of hours in a day... Rolling Eyes


Yes - was terribly confusing when News 24 wasn't on channel 24… Rolling Eyes

Although that's a slightly different point. This case would be the same as if BBC News 24 being called just BBC 24. I don't agree that's necessarily a big problem, but I do take the point Charles is making with regards to it not sounding like a world news channel.


I don't understand how France 24 is a confusing name for a 24 hour news channel based in France.
skyviewer and dosxuk gave kudos
JO
Jon
I don't understand how France 24 is a confusing name for a 24 hour news channel based in France.

But it's what it suggests which may prove a problem. It would suggest to some that it's a domestic news channel for France.
Last edited by Jon on 16 December 2013 5:26pm
WH
Whataday Founding member
Jon posted:
I don't understand how France 24 is a confusing name for a 24 hour news channel based in France.

But it's what it suggests which may prove a problem. It would suggest to some that it's a domestic news channel for France.


Ah I see. So really it's the France bit which could lead people to misunderstand that. LCI would be a better international news brand really as it's not region specific but it still stands for something French.
VI
Viakenny
But then, LCI is owned by TF1, which while they were one of the original partners in France 24 (with France Télévisions), they no longer have any financial stake in the channel (now 100% owned by France Médias Monde, directly owned and funded by the French state).
FL
flaziola
Has anything appeared on that blank white line yet?
DT
DTV
After about a week I still can't warm to that horrible font they've chosen, It just looks terrible and out of place - definitely does not suit a news channel.
WW
WW Update
DTV posted:
After about a week I still can't warm to that horrible font they've chosen, It just looks terrible and out of place - definitely does not suit a news channel.


I like it. I know that news channels tend to avoid serif fonts, but I would argue that this one looks fresh and elegant.

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