RD
Not much of a rebrand was it! Presentation-wise the only changes are the new DOG and the idents having "Europe" removed from them and "First in business worldwide" added. Oh, and the breakfiller music has changed. Must have cost them all of 5p to do.
They will probably wait at this stage for the next CNBC US look (which shouldn't be too far away, this is now the longest CNBC US look in living memory).
I'm unconvinced of the rationale for the change - though it should be noted that CNBC Europe was indeed originally branded just CNBC and only became CNBC Europe on-air in late 2001 (in the wake of the American "flag-waving" era of TV news presentation, they probably wanted a more European identity). The fact that the European programmes all still have the word "Europe" or "European" in them makes it seem even more pointless. Something tells me that it was ordered from the US management rather than the London team.
Edit: that seems even more likely given CNBC.com is now referring to CNBC Europe by that horrid term "EMEA" which US companies tend to use for "Europe, The Middle East, and Africa". Never mind that there are seperate CNBC Arabia and CNBC Africa channels...
rdd
Founding member
stuartfanning posted:
Not much change in the new main idents. Just missing the 'Europe'.
Not much of a rebrand was it! Presentation-wise the only changes are the new DOG and the idents having "Europe" removed from them and "First in business worldwide" added. Oh, and the breakfiller music has changed. Must have cost them all of 5p to do.
They will probably wait at this stage for the next CNBC US look (which shouldn't be too far away, this is now the longest CNBC US look in living memory).
I'm unconvinced of the rationale for the change - though it should be noted that CNBC Europe was indeed originally branded just CNBC and only became CNBC Europe on-air in late 2001 (in the wake of the American "flag-waving" era of TV news presentation, they probably wanted a more European identity). The fact that the European programmes all still have the word "Europe" or "European" in them makes it seem even more pointless. Something tells me that it was ordered from the US management rather than the London team.
Edit: that seems even more likely given CNBC.com is now referring to CNBC Europe by that horrid term "EMEA" which US companies tend to use for "Europe, The Middle East, and Africa". Never mind that there are seperate CNBC Arabia and CNBC Africa channels...