The Newsroom

NBC Universal Taking control of MSNBC

MSNBC to become NBC News Channel? (December 2005)

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ST
stuartfanning
http://today.reuters.com/investing/financeArticle.aspx?type=mergersNews&storyID=2005-12-23T172259Z_01_N23284348_RTRIDST_0_MEDIA-MSNBC-UPDATE-1.XML
CA
cat
There have been rumours about the re-naming of MSNBC for about 6 months now. The only caveat is that NBC haven't officially confirmed anything about the idea (that I've seen).

It certainly makes sense, given that Microsoft's role in the TV operation has greatly diminished.

The only problem they'd have would be MSNBC.com - that isn't changing hands, and any re-branded MSNBC TV channel would presumably want to advertise their web presence. Would sound very disjointed to have advertising for MSNBC.com on the NBC News Channel. Nbcnews.com does currently redirect to MSNBC.com, but I wonder if contractually they are allowed to advertise that on the TV.

There were suggestions that any rebrand would co-incide with a mass studio revamp. Given that their HQ is a similar size to Sky's new set up, that's no small job.

Realistically, I don't think NBCU will want to keep MSNBC unchanged. It is flatlining as it is, has never had any significant success in the 9 years or so it's been on air, and is now being beaten by CNN Headline News. They'll either sort the thing out or shut it down.
NW
NewsWatch
Sorry to drag this topic up again but I found this webpage and wondered if anyone could explain what it is for?

http://newschannel.nbc.com/NASApp/nbcnews/affiliates/index.jsp
ED
edward
NewsWatch posted:
Sorry to drag this topic up again but I found this webpage and wondered if anyone could explain what it is for?

http://newschannel.nbc.com/NASApp/nbcnews/affiliates/index.jsp


The NBC NewsChannel is a subscription service which other organisations pay for to tap into the NBC archives and news items for use in their own newscasts
CI
cityprod
NewsWatch posted:
Sorry to drag this topic up again but I found this webpage and wondered if anyone could explain what it is for?

http://newschannel.nbc.com/NASApp/nbcnews/affiliates/index.jsp


The NBC News Channel is a service that NBC News and the local affiliates use to share relevant reports and footage with each other. It's not a public channel at all.

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