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MORNING NEWS NOW - new NBC News online breakfast show

FT
FranceTV
CNBC London coming from a temporary set on the other side of the studio area today. There was some reference to changes to be unveiled soon, so possibly we’ve seen the last of the weirdest-shaped desk in television.


And the new set is in place as of this morning. They’ve completely replaced the video wall and (not surprisingly given WFH) removed the newsroom backdrop completely.


Some quick pics:

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Last edited by FranceTV on 5 October 2020 8:37am
MO
Mouseboy33
NBC News Now launching breakfast show and new set from Rockefeller Centre later this month, after 6 months of delays due to CoronaVirus.

From reputable industry publication Variety
https://variety.com/2020/digital/news/nbc-news-now-morning-show-covid-delay-1234790224/
Quote:
NBC News Now, the 24/7 streaming service from NBC News, was going to expand its live coverage to the East Coast’s morning hours in April. Then the coronavirus hit.

Six months later, the four-hour weekday “Morning News Now” is now ready to roll, starting Oct. 12 — and not a minute too soon, as the already-clamorous news cycle hits a new crescendo. The show will be anchored by Savannah Sellers (above left), co-host of NBC’s “Stay Tuned” series on Snapchat, and NBC News correspondent Joe Fryer (above right). It’s set to air 7-11 a.m. ET Monday-Friday.

But NBC has a morning show: the long-running “Today” program, which also has a companion online service that streams around-the-clock. Janelle Rodriguez, senior VP of editorial for NBC News who oversees NBC News Now, argued that “Morning News Now” won’t cannibalize “Today” viewership (or vice versa).

“We don’t see it as in competition with ‘Today’ or MSNBC,” she said. “There are millions of viewers who are getting their news exclusively on streaming… We want to be where our audience is.”

Unlike the “Today” show, there won’t be celebrity guests or, say, cooking segments on “Morning News Now.” Rodriguez described the format of the show as focused on “hard news” with the aim of covering serious topics in a way that viewers “walk away feeling informed… but not wanting to curl up on the couch all day and eat chocolate ice cream.”

Sellers and Fryer will go live from a brand-new set at 30 Rock in New York City on Oct. 12, the same day Senate confirmation hearings for Supreme Court nominee Amy Coney Barrett are scheduled to begin. Their plates also will be full covering President Trump’s health status after contracting the ongoing coronavirus, the ongoing impact of COVID-19, the November U.S. elections — and the uncertainty over whether Trump will accept getting voted out — and other national and international news, politics, business and consumer stories.

For NBC News Now, the addition of the a.m. block will help it compete in the increasingly crowded category, which includes CBS News’ CBSN (which launched a morning program in 2018) and ABC News’ ABC News Live.

“The demand for credible news is out there. The audience is demanding that,” said Rodriguez, who frequently uses the word “trustworthy” to describe the brand identity NBC News Now is trying to impart.

NBC News staffed up for “Morning News Now” back in the spring but had to train all the new hires remotely because of the pandemic, Rodriguez said, adding that “it was a mad scramble to stay up and running with the programming we had.” Virtually the entire NBC News Now team continues to work from home, she said.

Sellers and Fryer held their first on-set run-through for “Morning News Now” last Thursday (Oct. 1). The duo will arise around 3 a.m. ET each weekday to prep. Meanwhile, it’s not their only duties: Sellers will continue to co-host “Stay Tuned” on Snapchat and Fryer will serve as an NBC News correspondent for various pieces for the network.

“We always knew our guiding light would be a straight news show,” said Fryer, who last month relocated from L.A. to New York. “Not doom and gloom, but also not celebrity or lifestyle.”

Sellers doesn’t expect there to be any struggle to fill the four-hour block. “We’re obviously launching in a very intense news environment,” she said. “Right now, probably for most news programs, rundowns are almost creating themselves. Hopefully not too long after Election Day, you’re probably going to see some news-adjacent conversations around mental health, being out of work, topics like that.”

In terms of the daily mix, “Morning News Now” will feature a regular roster of contributors providing updates and dispatches, including a CNBC correspondent providing business headlines and an NBC News London bureau for international news.

Since launching in May 2019, NBC News Now has grown to an average of more than 10 million unique viewers per month, serving more than 10 million hours watched monthly, according to media-measurement firm Comscore.

The expansion into the a.m. hours will bring more live original coverage to NBC News Now, whose afternoon slot is anchored by Allison Morris. NBC News Now’s programming slate also includes Chuck Todd’s weekly “Meet the Press Reports” on Thursdays and has featured various special reports, with recent programming including “Can You Hear Us Now?”, “Pride & Protest,” “Planet 2020” and “Decisión 2020.”

NBC News Now has more than 40 dedicated employees. Kelly Daniel is the executive producer for “Morning News Now” and Joey Cole executive produces the afternoon/evening programming on NBC News Now.

“Morning News Now,” as with the rest of NBC News Now, will be available on the web, NBCU’s Peacock, YouTube TV, FuboTV, Xumo, Pluto, and NBC News’ OTT apps on Roku, Amazon Fire TV and Apple TV.
I'm here to give you something to talk about! You're Welcome.
https://youtu.be/1g18oiI2WIU
AM
AlfieMulcahy Meridian (South East) South East Today
Hi, Sorry if people have said this before but what is the difference between:

NBC, CNBC and MSNBC

Do they share programmes? Are they all for the same target audience?

Thanks in advance.
Hello, I'm using WhatsApp
LH
lhx1985 Yorkshire Look North (Yorkshire)
NBC would be a television network, think ITV, but in it's pre-ITV plc days.

MSNBC is a cable news channel, operated by NBC, with a liberal/progressive bias.

CNBC is their business news station.
NJ
news junkie Central Reporting Scotland
Hi, Sorry if people have said this before but what is the difference between:

NBC, CNBC and MSNBC

Do they share programmes? Are they all for the same target audience?

Thanks in advance.


NBC - One of the big three TV networks in america, alongside ABC & CBS. I believe it offers programming to cater for a variety of audiences, much like ITV/BBC in the UK where it has news, entertainment, reality TV etc.

CNBC - A business news channel. I'm sure someone on here said in it's early days it was known as Consumer News Business Channel.

MSNBC - A news channel (arguably left leaning) that was in partnership with Microsoft (hence the MS).

I believe at times like elections and even breaking news they go their own ways. The former anchor of NBC Nightly News moved to MSNBC and is essentially their special coverage/breaking news anchor whilst Lester Holt, current anchor of NBC Nightly News tends to broadcast special coverage & breaking news on the NBC network.

Recently during election coverage, NBC & MSNBC have their own coverage. Lester Holt (NBC Nightly News) & Savannah Guthrie (Today Show on NBC) anchor for NBC. MSNBC have had Brian Williams (MSNBC chief anchor) & Rachel Maddow (MSNBC Host).

If I'm wrong, i'm sure some American visitors to this site can correct me.
AM
AlfieMulcahy Meridian (South East) South East Today
Thanks. That makes sense now.

Sidenote the US seems to have more news channels than us or is that just me.
Hello, I'm using WhatsApp
SE
seamus
Hi, Sorry if people have said this before but what is the difference between:

NBC, CNBC and MSNBC

Do they share programmes? Are they all for the same target audience?

Thanks in advance.


NBC is one of the “big three” American terrestrial networks (CBS, NBC, ABC). Programming is generally entertainment focused similar to ITV, but out of the three networks NBC is known to be slightly upmarket with regards to its traditional focus on innovative comedy and grittier dramas, though this is less distinct than it had been. CBS is more lowest-common-denominator and ABC is soapy/family/diversity oriented as of late. NBC News is known to have more of a political analysis / East Coast outlook compared to the other networks.

MSNBC is a rolling pay-tv news channel launched in 1996 alongside Microsoft, which is no longer involved. It has evolved into rolling news during the day and left-wing commentary in the evening, though it does a better job than Fox News in separating them out. NBC News is kept slightly at arms length from MSNBC, though there is shared talent.

CNBC is a pay-tv financial news channel, definitely Wall Street oriented and very technical so it is not very accessible to those not following the markets. Not many resources are shared with NBC News. At night they’ve recently been airing reality programming with a business bent, but they’ve introduced news programming with Shepard Smith that draws more from the NBC News talent pool, without MSNBC’s progressive advocacy.
Last edited by seamus on 5 October 2020 5:24pm
LL
London Lite Founding member London London
Hi, Sorry if people have said this before but what is the difference between:

NBC, CNBC and MSNBC

Do they share programmes? Are they all for the same target audience?

Thanks in advance.


NBC is one of the “big three” American terrestrial networks (CBS, NBC, ABC). Programming is generally entertainment focused similar to ITV, but out of the three networks NBC is known to be slightly upmarket with regards to its traditional focus on innovative comedy and grittier dramas, though this is less distinct than it had been. CBS is more lowest-common-denominator and ABC is soapy/family/diversity oriented as of late. NBC News is known to have more of a political analysis / East Coast outlook compared to the other networks.

MSNBC is a rolling pay-tv news channel launched in 1996 alongside Microsoft, which is no longer involved. It has evolved into rolling news during the day and left-wing commentary in the evening, though it does a better job than Fox News in separating them out. NBC News is kept slightly at arms length from MSNBC, though there is shared talent.

CNBC is a pay-tv financial news channel, definitely Wall Street oriented and very technical so it is not very accessible to those not following the markets. Not many resources are shared with NBC News. At night they’ve recently been airing reality programming with a business bent, but they’ve introduced news programming with Shepard Smith that draws more from the NBC News talent pool, without MSNBC’s progressive advocacy.


Well I watched MSNBC during daytime last week and there was a very chummy partisan interview with Nancy Pelosi. Sky News even simulcast some of it and pulled away pretty quickly when it became clear that it was nothing more than that to keep their American audience happy.

MSNBC is still nothing more than Fox News for American liberals.
LondonViewer and TheSebastian gave kudos
SE
seamus
Hi, Sorry if people have said this before but what is the difference between:

NBC, CNBC and MSNBC

Do they share programmes? Are they all for the same target audience?

Thanks in advance.


NBC is one of the “big three” American terrestrial networks (CBS, NBC, ABC). Programming is generally entertainment focused similar to ITV, but out of the three networks NBC is known to be slightly upmarket with regards to its traditional focus on innovative comedy and grittier dramas, though this is less distinct than it had been. CBS is more lowest-common-denominator and ABC is soapy/family/diversity oriented as of late. NBC News is known to have more of a political analysis / East Coast outlook compared to the other networks.

MSNBC is a rolling pay-tv news channel launched in 1996 alongside Microsoft, which is no longer involved. It has evolved into rolling news during the day and left-wing commentary in the evening, though it does a better job than Fox News in separating them out. NBC News is kept slightly at arms length from MSNBC, though there is shared talent.

CNBC is a pay-tv financial news channel, definitely Wall Street oriented and very technical so it is not very accessible to those not following the markets. Not many resources are shared with NBC News. At night they’ve recently been airing reality programming with a business bent, but they’ve introduced news programming with Shepard Smith that draws more from the NBC News talent pool, without MSNBC’s progressive advocacy.


Well I watched MSNBC during daytime last week and there was a very chummy partisan interview with Nancy Pelosi. Sky News even simulcast some of it and pulled away pretty quickly when it became clear that it was nothing more than that to keep their American audience happy.

MSNBC is still nothing more than Fox News for American liberals.


I mean in all fairness it is the equivalent of an interview with the opposition leader - obviously the channel has an audience but this isn’t exactly extra access. There are cameras set up in the US Capitol, this is standard procedure. She probably did a similar interview on CNN immediately thereafter.
IS
Inspector Sands

MSNBC is still nothing more than Fox News for American liberals.

That's just not true. In terms of political leaning yes, but in terms of quality of journalism and ethics they're miles apart.

(MS)NBC is like the other news outlets in that it actually does do proper news with actual journalism. When there is a story they'll report it no matter what or who it's about. Fox doesn't, it reports only what's convenient for its audience to know
LL
London Lite Founding member London London

MSNBC is still nothing more than Fox News for American liberals.

That's just not true. In terms of political leaning yes, but in terms of quality of journalism and ethics they're miles apart.

(MS)NBC is like the other news outlets in that it actually does do proper news with actual journalism. When there is a story they'll report it no matter what or who it's about. Fox doesn't, it reports only what's convenient for its audience to know


Sorry, I'll have to disagree. Left-leaning media is just as bad as right-wing media. it's infotainment for those in their own bubble for which MSNBC is just as irresponsible as Fox News. They may not 'lie' as Fox does, but it's all about reaffirming the audience's own bias rather than informing. You're not going to get a left-leaning AOC type watching Fox News in the same way you're not going to get a mask denying Trump supporter watching MSNBC (or anything they consider MSM).

The only NBC produced news output that is anywhere considered impartial are the network bulletins and Shep's hour on CNBC.
CH
chinamug UTV Newsline
To be fair, MSNBC is left-leaning but it doesn't hide that fact. There does appear to be a clear difference between News and Opinion on the Network. (most of the time) Obviously Fox is Fox and at this stage, you'd expect any Media literate person to know what they're getting when they tune in there. (the problem is that a lot of their audience are not Media Literate)

The one American News Network that has really lost the plot is CNN, It's far more left than any other Network, but claims each and every report is straight down the middle. That may be the case for CNN international, but the domestic Network is basically a branch of the Democratic Party. That wouldn't be an issue if they admitted it, but they won't.

Plus MSNBC does seem to cover more than one Story, which doesn't appear to be the case Generally on CNN or FOX which both have Tunnel vision for Trump, Hurricanes, and Protests.

And again CNN International is a different Beast, but its habitat seems to shrink year after year.

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