4th hour of Today is revamped, somehow, now including a studio audience and a cringy new opening voiceover.
But nothing can save this hour from the boring blandness of Jenna Bush Hager though......
NBC is only doing this for the Thursday and Friday shows. Apparently NBC liked the feeling the show had during the Winter Olympics. MSNBC also airs All In with a Chris Hayes on Friday nights with an audience in the same studio. During commercial breaks of All In they run an ad push back with a small inset box of one of the POV cameras in the back and it’s amazing how fast they turn the sets around, and how the LED walls just part in the middle.
However this whole thing with Today and All In coming from Studio 6A seems like the news divisions is justifying them holding onto a studio. A studio that could be making more money either rented to an in house production (Meredith Vieira’s Show and briefly Late Night with Jimmy Fallon when Studio 6B was being renovated for months in the lead up to his Tonight Show gig) before that it hosted Dr. Oz. The entertainment division has used it just last week (or the week before) when after the series finale of The Good Place they dressed it all up (covering the video walls) for a 20 minute live retrospective / interview with Seth Meyers
That being said I’m in the area of the country where we are one of the two 2 NBC affiliates that don’t clear the show in the morning, so I usually don’t see it unless I see something online. The second station I think clears it overnight as part of NBC’s late night lineup with the show airing from 2:07 - 3AM. The overnight time slot isn’t cleared here as well - NBC seems to be perfectly fine if an affiliate covers the programming with NBC syndicated shows. I assume WBAL gets better ratings on the show they air Live with Kelly and Ryan and gets more money. I don’t know what they did with NBC to never clear the show but I understand they are or were one of the stronger NBC affiliates and a stronger Today stations.
Don’t let anyone treat you like you’re a VO/SOT when you’re a PKG.