Oh, what nonsense, Marcus.
I agree that the BBC's reputation is ''above'' that of Sky's - though from memory Sky is now running at number 2 in the trust steaks, and if its growth continued at the rate it is then it would apparently over take the BBC in two years (I read that on Gateway, Marcus, so it MUST be true) - but, like I say, if they have such a problem then why not quote ITN and Sky.
They look for two reputable news outlets, and whether you like to claim otherwise, ITN and Sky are well respected and trustworthy outlets. And, should they be wrong, the BBC can always have a little dig - which it dearly loves to do - by reporting how its rivals messed up and they were only quoting them.
They're a scared news organization these days, which is sad to see.
If the BBC's reputation is falling it's because News24 is trying to emulate Sky to much. There used to be a rule that two independent sources were needed before a flash would be reported. News 24 abandoned this a couple of years ago. BBC World and BBC World service still follow this rule.
However even News24 need more than an unreliable tip off before reporting and even like this.
Trust is very difficult to build and very easily lost.