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GM
Gary McEwan

BTW, since we are talking about local morning shows in the U.S., here's an example from Denver (and no-one is suggesting that London Live should look like this, but it's always interesting to see what other countries are doing):

http://www.youtube.com/watch?v=TELiiOLjuTU


KWGN -2 (hence the call letters) is owned by Tribune and is a sister station to WGN-TV and KTLA and KPIX amongst others.


Isn't KPIX O&O by CBS and aligned to CW44?
BA
bilky asko
How many people in this thread advocating a US-style breakfast show are from outside the UK?
Kevizz MS and London Lite gave kudos
MO
Mouseboy33

BTW, since we are talking about local morning shows in the U.S., here's an example from Denver (and no-one is suggesting that London Live should look like this, but it's always interesting to see what other countries are doing):

http://www.youtube.com/watch?v=TELiiOLjuTU


KWGN -2 (hence the call letters) is owned by Tribune and is a sister station to WGN-TV and KTLA and WPIX amongst others.


Isn't KPIX O&O by CBS and aligned to CW44?

Sorry, slight typo, I meant WPIX 11 NYC
BR
Brekkie
Well I live in a market with established local news.


And there's the culture difference - nobody in the UK does.

Because local news is just getting started there.


No - we differ far more in lots of ways. We are a smaller country, where major local news stories usually become national stories (so local news has less of a role to play in reporting them as they are featured in the networked bulletin), and where there is much more national government, and far less local government. We also have far fewer homicides...

Plus our network TV operation is fully networked, with no concept of affiliates. The acres of local news that the US has just doesn't really work on a UK scale. In fact it doesn't really work much in Europe at all. Filling a 30 minute regional bulletin is often tricky enough - doing it locally is pushing it.

Which is why looking to America made no sense at all when we share far more similarities with our European neighbours - and France and Germany at least have strong regional models - as did we up until 15-20 years ago. This notion that began in the late 90s that viewers wouldn't care about local content following digital switchover was completely without merit and an entire industry has been allowed to crumble because of it.

The costs of regional content have always been quoted as a reason to axe it but I wonder what the economic cost of losing active regional hubs of local and national content around the country has been.
GE
thegeek Founding member
KWGN -2 (hence the call letters) is owned by Tribune and is a sister station to WGN-TV and KTLA and WPIX amongst others.

for the uninitiated, WGN originally stood for 'World's Greatest Newspaper'
AN
all new Phil

BTW, since we are talking about local morning shows in the U.S., here's an example from Denver (and no-one is suggesting that London Live should look like this, but it's always interesting to see what other countries are doing):

http://www.youtube.com/watch?v=TELiiOLjuTU


KWGN -2 (hence the call letters) is owned by Tribune and is a sister station to WGN-TV and KTLA and WPIX amongst others.


Isn't KPIX O&O by CBS and aligned to CW44?

Sorry, slight typo, I meant WPIX 11 NYC

NOONE CARES.
DB
dbl

BTW, since we are talking about local morning shows in the U.S., here's an example from Denver (and no-one is suggesting that London Live should look like this, but it's always interesting to see what other countries are doing):

http://www.youtube.com/watch?v=TELiiOLjuTU


KWGN -2 (hence the call letters) is owned by Tribune and is a sister station to WGN-TV and KTLA and WPIX amongst others.


Isn't KPIX O&O by CBS and aligned to CW44?

Sorry, slight typo, I meant WPIX 11 NYC

NOONE CARES.

Exactly, its like comparing a Pineapple to an Orange.
MA
Markymark

The UK's mindset is very much 'radio in the mornings, TV in the evenings'. As said in this thread, morning radio audiences dwarf TV's


But is this mindset the result of something permanent in Britons' DNA -- or are people in the UK simply waiting for the right product (with the right mix of news, talk, and features) to come along? And besides, radio will always have huge morning ratings because people listen to it in their cars.


Indeed, that is a significant factor, but radio fits in most people's morning routine, in fact I consume most of my radio on my trip to and from work, I really don't have the time to watch anything on a screen (TV or phone), it's three minutes of news when the clock radio wakes us up, then the radio on in the background.

I suspect it's the same for the majority of the working population

If it ain't broke........

If anybody watches TV in the mornings, it's the retired, so perhaps LL are going for completely the wrong demographic ?
WW
WW Update

Indeed, that is a significant factor, but radio fits in most people's morning routine, in fact I consume most of my radio on my trip to and from work, I really don't have the time to watch anything on a screen (TV or phone), it's three minutes of news when the clock radio wakes us up, then the radio on in the background.

I suspect it's the same for the majority of the working population

If it ain't broke........


But that's the same in the U.S. and elsewhere. Radio gets huge ratings in the morning because people listen to it on the go. That does not, however, mean that TV can't get substantial ratings in the morning as well.

If the U.S. isn't a good example, what about Australia? Seven's Sunrise and Nine's Today both draw large audiences. The shows are highly competitive, and their networks aren't reluctant to spend money on them, because the investment ultimately pays off. And while they're national rather than local shows, Australia is a far smaller market than the UK.

When it comes to television, no nation is an island, entire of itself (to paraphrase Donne).

We live in a globalized world, so to dismiss other countries' experiences outright makes no sense. After all, there were people who claimed that multichannel TV would never work in the UK.
Last edited by WW Update on 3 April 2014 10:10pm
WW
WW Update

If anybody watches TV in the mornings, it's the retired, so perhaps LL are going for completely the wrong demographic ?


But why not expand the market by pursuing another demographic rather than going after the one that is already being served in the morning?
SE
Square Eyes Founding member
I take it that there won't be any sort of commitment to news at all at the weekends for London Live ?
NG
noggin Founding member
I take it that there won't be any sort of commitment to news at all at the weekends for London Live ?

<Sarcasm mode on>

Is there a commitment during the week?
<Sarcasm mode off>
dosxuk and London Lite gave kudos

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