MO
The local free alt "edgy" commuter newspaper Chicago RedEye (owned and run by much larger Chicago Tribune) launched a new studio for its RedEye paper. Its small and I think could serve as a model for what London Live could have achieved. Its only used for online content and periodically appears on Tribune owned local 24hr news channel CLTV. Thats how you re-purpose and monetize the content you already own. That is where ESI fell down. They already spend time and money gathering the news/comment/commentary,etc. but didnt figure out a proper strategy on how to make money or re purpose the stories information gathered for Evening Standard. So it left London Live with no real news department.
http://www.redeyechicago.com/video/redeye-nfl-draft-spraypainted-penises-aldermen-redeye-rundown-comedy-20150501-premiumvideo.html
http://www.redeyechicago.com/video/redeye-nfl-draft-spraypainted-penises-aldermen-redeye-rundown-comedy-20150501-premiumvideo.html
Last edited by Mouseboy33 on 10 June 2015 2:43pm - 4 times in total

