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Not allowed to sponsor news in any way in the UK, so name checks would be out.
The Shard is even further away than this picture, so even if it was an interesting story they'd be struggling to get any content other than some black smoke is rising behind those buildings a few miles away.
This is what we mean about the culture difference - I simply can't imagine a UK channel breaking away from scheduled programming to bring live pictures of smoke of unknown origin in the far distance - I certainly wouldn't be tuning into a local channel on the odd chance that something like this might happen. It seems to me like the sort of story 24 hour channels thrive off, because they have no other content, but London Live (/ UK Local TV) aren't 24h news channels.
Breaking Story perfect for London Live. Lets see if they cover it.
Warehouse fire in South London. Pic tweeted by ES. These are the perfect situation to have tower cam in a strategic place to catch these breaking stories and get them on air whilst crews and info is being assembled. Im thinking the Shard. A small fee is paid or there could be a name check each time the cam is shown on air. "You are looking at these live pictures from our camera high atop the Shard"
Warehouse fire in South London. Pic tweeted by ES. These are the perfect situation to have tower cam in a strategic place to catch these breaking stories and get them on air whilst crews and info is being assembled. Im thinking the Shard. A small fee is paid or there could be a name check each time the cam is shown on air. "You are looking at these live pictures from our camera high atop the Shard"
Not allowed to sponsor news in any way in the UK, so name checks would be out.
The Shard is even further away than this picture, so even if it was an interesting story they'd be struggling to get any content other than some black smoke is rising behind those buildings a few miles away.
This is what we mean about the culture difference - I simply can't imagine a UK channel breaking away from scheduled programming to bring live pictures of smoke of unknown origin in the far distance - I certainly wouldn't be tuning into a local channel on the odd chance that something like this might happen. It seems to me like the sort of story 24 hour channels thrive off, because they have no other content, but London Live (/ UK Local TV) aren't 24h news channels.
