Latest irritating neologism on BBC News 24

American pronunciation is creeping in too...

In the UK "schedule" is pronounced 'shedule', in the USA it is pronounced 'skedule'. I've notice that more and more broadcasters are pronouncing it in the US fashion

Same with "harassed". In the UK it should be 'HA-russed', not 'ha-RASSED'-- which is American!

It will be 'aloominum' and 'antae' before we know it!!

Erm, isn't the actual phrase "cheap at twice the price", indicating that the current price is such a spectacular bargain that even if it were twice as expensive, it would still be considered a bargain? I don't believe I've ever heard anyone on television - with the possible exception of Jade Goody - saying "cheap at half the price". I have on occasion heard the use of "not even cheap at half the price", as a play on the popular phrase indicating that the current price is ridiculously high, and that even with a 50% discount it would still be overpriced.

I hate misuse of language as much as any well-educated person, but I think that in this thread at least, that one's a bit of a non-starter personally.

Think you've got that wrong there! Cheap at half the price means that it the price given was half of the actual price, it would still be cheap. For example a tin of beans costs 20p. That's cheap at half the price - i.e. if 20p was half of the price, making the full price 40p - it is still cheap.

hmm I've certainly heard cheap at half the price used in the context I originally explained, but I don't really want to drag this too far off-topic lol

without a doubt the worst mis-prounounciation is the word 'issue'.

it's supposed to be "ISHOO", not "iss-you"!!!. this also happens with 'tissue' as well, but it's not as used a word...

really grates me!

I think you'll find it's "iss-you" over here. It's "ish-you" in America, and in chavvish parts of Britain.

E conomic or Ec onomic?

Other irritating general mispros are 'secretree' (secretary) and 'Februree' (February)

Let's get Lynne Truss on the case, this thread would really arouse her.

Aluminium is pronounced correctly for the way US spell it - Aluminum

What really irritates me is when they say 'partic uly ' instead of 'particu larly '. Damn, that gets on my nerves.

Well as long as they are getting the message across clearly then surely it doesn't matter?

I've noticed that in the UK people (or, at least, the media) have started to talk about the "one year anniversary" of an event rather than the more British "first anniversary".

It annoys me, but I'd be hard pushed to come up with a rational justification.