GC
look at it this way. If Ofcom and the labour government had handled the C3 licence situation and DSO properly it would have set a 'renewal' date for the franchises instead of removing it..
ITV would have a chance to bid for DTT capacity in the open market and be the broadcaster it wants to be; or bid for 99% PSB coverage and offer a mixed cash and public service bid - ie local news.
Had that happened you can bet your life that ITV Plc would have lobbied that while its cash bid is low, it has a proven commitment to regional news and undertaked to maintain the existing service until 2016.
You can imaging the PR 'ITV is a trusted brand/track record/only ITV can take on the BBC' etc etc
I agree that ITV is working to maximise shareholder value in the current situation, but that does NOT in any way support the argument that the framing is right or the viewing/economic logic is right - it is not.
ITV would have a chance to bid for DTT capacity in the open market and be the broadcaster it wants to be; or bid for 99% PSB coverage and offer a mixed cash and public service bid - ie local news.
Had that happened you can bet your life that ITV Plc would have lobbied that while its cash bid is low, it has a proven commitment to regional news and undertaked to maintain the existing service until 2016.
You can imaging the PR 'ITV is a trusted brand/track record/only ITV can take on the BBC' etc etc
I agree that ITV is working to maximise shareholder value in the current situation, but that does NOT in any way support the argument that the framing is right or the viewing/economic logic is right - it is not.