With this and half the radio stations in the country rebranding to Heart and cutting local hours it just goes to show how ****ed up the broadcasting world is - we're always being told to buy local food, but when it comes to local media it's a whole different story.
Yep - though there aren't broadcast miles in quite the same way as food miles are there? (Food doesn't travel down fibre optic circuits the way broadcasts do!)
Perhaps you need to read the rest of this thread before making a comment BBC CON.
Are you suggesting that ITV wanted to continue with their regional commitments, but Ofcom have forced them to reduce them? I've obviously been misreading the whole saga.
With this and half the radio stations in the country rebranding to Heart and cutting local hours it just goes to show how ****ed up the broadcasting world is - we're always being told to buy local food, but when it comes to local media it's a whole different story.
Yep - though there aren't broadcast miles in quite the same way as food miles are there? (Food doesn't travel down fibre optic circuits the way broadcasts do!)
OK, it's not just food, bu you get what I'm saying, we're always being told to support local businesses... and then the people at the top go and suck all the local elements out!
Unfortunately local people are not supporting local television - I'll take a small wager that the next ITV local advertising figures will be the worst on record.
Consolidation will become the new regional.
Unfortunately local people are not supporting local television - I'll take a small wager that the next ITV local advertising figures will be the worst on record.
Consolidation will become the new regional.
oh dear. You really do not get it do you.
- Biggest crash in economy since the 1940's of course ad spending is down.
- Why would the local advertisers who are considering TV choose ITV, when it is dropping local shows (incl non news in 2008) cutting the most used airtime out.
"Consolidation will become the new regional" has no meaning!
I think you're putting the cart before the horse.
The reason why ITV has dramatically reduced its regional content is that fewer people are interested in it and this trend started happening a long time before the current economic problems.
I think you're putting the cart before the horse.
The reason why ITV has dramatically reduced its regional content is that fewer people are interested in it and this trend started happening a long time before the current economic problems.
Nope, in fact. You've put the cart before the horse.
People are NOT less interested in regional programming. ITV is purely taking advantage of a little quirk in the ratings system to cut down regional programming.
You see, programmes are rated, not slots. Therefore, 14 different programmes airing in the same slot, get 14 different ratings, all probably small, but combined would make a decent number. Now you could combine those figures to find out how regional programming is truly performing, but that would take too much effort on ITV's part. Far easier to consign it to the bin, and have one programme across the network, getting just one rating for the slot.
ITV aren't interested in regionalism, as a corporation. Yet you see companies like Global in Canada, which has half the population we in the UK do, do very well for all their regionally/locally programmed slots. And Global is not even the biggest commercial player in Canadian broadcast television. That honour belongs to CTV.
ITV is basically playing fast and loose. They see the american networks, and they think that's the way to go. The only trouble is the US networks have 210 million more potential viewers than ITV does. And the current economic crisis has proved that unregulated business are not better than regulated ones. ITV are basically seeking their own oblivion, and either they're too blind or too stupid, to realise it.
ITV's big problem with regional programming was that it was utter ****. The Thursday 7.30 slot was taken up with desperately old fashioned rubbish that noone wanted to see... country walks through Hull? No, I didn't think so. Dull reports about business failures? Me neither. The same with regional news.. old man and young woman going "absolutely" after every ad-lib....tiresome, cliched, unimaginative reports that noone cares about. Watch Anglia News now and see a version on the same day ten years ago, twenty years ago and you get the picture. London Tonight was brilliant... now it's trite ****.
ITV's big problem with regional programming was that it was utter ****e. The Thursday 7.30 slot was taken up with desperately old fashioned rubbish that noone wanted to see... country walks through Hull? No, I didn't think so. Dull reports about business failures? Me neither. The same with regional news.. old man and young woman going "absolutely" after every ad-lib....tiresome, cliched, unimaginative reports that noone cares about. Watch Anglia News now and see a version on the same day ten years ago, twenty years ago and you get the picture. London Tonight was brilliant... now it's trite ****e.
Which perfectly encapsulates why audiences for local programmes are dying off as fast the people in OAP homes who make up their core audiences.
This fact has been recognised for years by ITV management but politically they were unable to make the radical changes necessary.
Today's economic climate which put the very existence of ITV under threat will make it much easier for Grade's management team to take the axe to the local deadwood which has been dragging the company down for years.
ITV's big problem with regional programming was that it was utter ****e. The Thursday 7.30 slot was taken up with desperately old fashioned rubbish that noone wanted to see... country walks through Hull? No, I didn't think so. Dull reports about business failures? Me neither. The same with regional news.. old man and young woman going "absolutely" after every ad-lib....tiresome, cliched, unimaginative reports that noone cares about. Watch Anglia News now and see a version on the same day ten years ago, twenty years ago and you get the picture. London Tonight was brilliant... now it's trite ****e.
Which, despite what showbizguru says, shows that ITV have absolutely no interest in regional news, regional production or regional anything. They've deliberately done this to run down regional production on their channel. You know what? It's worked.
A quick lesson in economics.
ITV is in the business of making money to satisfy its shareholders.
If there was a significant audience for regional programming don't you think they'd pursue it ?
End of economics lesson.