GC
Never, EVER confuse a lack of news on TV to a lack of News in real life.
Bristol based media are a big problem in the fact they are very passive. If its not on a press release and an officially sanctioned topic they will not cover it; Only the perspective from the PR is followed, with a few odd counter points at the end: Never is the question asked why do this now, why do this from this point of view.
News happens in the west. It is just news organizations that fail to cover it.
I have many journalist friends who notice a huge difference on how news is gathered and reported in other parts of the country, and how local bodies (councils, nhs, police, politicians etc) are so used to an east ride they just do not know how to deal with normal journalistic values.
Bristol & the West has a police force with a very low conviction rate for serious crime, low per head NHS spending, very low education standards in Bristol City, the worst trains in the UK, the most expensive public transport in the UkKand the lowest investment in public infrastucture the the UK - all the money goes north. It gets no benifit from returning so many labour MP's
Is it coincidence that the west has such poor value public services AND the most complient unquestioning media?
Local news is valued by people and has the most importent role to play in a democratic country.
The other point about 15-34 being advertises only interest is also complete bull. Yes, young demo's are worth a higher per impact rate and a channel targetting 15-35 is wasting resources appealing older - as the total commercial yeild per spot is dragged down by going off target. So it is a waste for E4 to run, say Countdown.
For mainstream channels and those digital channels for broad/niche audiences all audinces upto 54 have significant value: Why do you think a service like channel 4 'poached' Paul o'Grady? It was for total volume of impacts to sell alongside deal or no deal and countdown. Those impacts (or in simplistic terms viewers) are old and downmarket.
To claim advertisers are only interested in 15-34 is bogus.
Showbizguru posted:
So why post then ?
Say something - even if it's overwhelmingly pessimistic like I do.
However you do nicely back up my point about news in this part of the country.
Nothing much happens - certainly not enough to justify the huge amounts of money spent on regional news for so little return.
The days of people rushing home for their tea to watch some feller who spends the summer opening fétes and gymkhanas telling us about fatal crashes on the Axminster by-pass are long gone.
Say something - even if it's overwhelmingly pessimistic like I do.
However you do nicely back up my point about news in this part of the country.
Nothing much happens - certainly not enough to justify the huge amounts of money spent on regional news for so little return.
The days of people rushing home for their tea to watch some feller who spends the summer opening fétes and gymkhanas telling us about fatal crashes on the Axminster by-pass are long gone.
Never, EVER confuse a lack of news on TV to a lack of News in real life.
Bristol based media are a big problem in the fact they are very passive. If its not on a press release and an officially sanctioned topic they will not cover it; Only the perspective from the PR is followed, with a few odd counter points at the end: Never is the question asked why do this now, why do this from this point of view.
News happens in the west. It is just news organizations that fail to cover it.
I have many journalist friends who notice a huge difference on how news is gathered and reported in other parts of the country, and how local bodies (councils, nhs, police, politicians etc) are so used to an east ride they just do not know how to deal with normal journalistic values.
Bristol & the West has a police force with a very low conviction rate for serious crime, low per head NHS spending, very low education standards in Bristol City, the worst trains in the UK, the most expensive public transport in the UkKand the lowest investment in public infrastucture the the UK - all the money goes north. It gets no benifit from returning so many labour MP's
Is it coincidence that the west has such poor value public services AND the most complient unquestioning media?
Local news is valued by people and has the most importent role to play in a democratic country.
The other point about 15-34 being advertises only interest is also complete bull. Yes, young demo's are worth a higher per impact rate and a channel targetting 15-35 is wasting resources appealing older - as the total commercial yeild per spot is dragged down by going off target. So it is a waste for E4 to run, say Countdown.
For mainstream channels and those digital channels for broad/niche audiences all audinces upto 54 have significant value: Why do you think a service like channel 4 'poached' Paul o'Grady? It was for total volume of impacts to sell alongside deal or no deal and countdown. Those impacts (or in simplistic terms viewers) are old and downmarket.
To claim advertisers are only interested in 15-34 is bogus.