I think NBC does or did something like this on snapchat. Similar feel.
It’s called Stay Tuned and apparently averages according to Comscore averages between 25-35 million viewers a month
. It’s also “simulcast” on Instagram @StayTunedNBC. They aren’t shooting this content with a phone. Usually they use a high end DSLR that has video options or use a studio camera, both of which they mount on the sides.
There owned stations also do some sort of StayTuned on the station’s Instagram pages usually it’s a round up of the stories and weather. Sometimes they use on air talent but other times they use a “hip” millennial dressed casually. One @nbcbayarea is pretty good and they actually have a weekly feature where viewers can submit questions for an expert guest (lawyer, doctor, politico of some sort.) As for affiliates producing the features they typically use the studio cameras and in post they crop it to be 9:16 aspect ratio, so the video quality of the talent isn’t the best.
Don’t let anyone treat you like you’re a VO/SOT when you’re a PKG.