« Topics
1234
Whataday10,134 posts since 13 Sep 2001
HTV Wales Wales Today
*

Quote:
ITV News has launched a new youth focused news service that will be broadcast through Instagram and other social media platforms.

Entitled The Rundown, the service will be broadcast daily and is aimed at 14 to 17-year-olds.

It was created after research with the target age group and is tailored to suit their style of news consumption.

Made for mobile, content for The Rundown will be produced daily. New episodes will coincide with school and college closing times.

The service will explain the most important international, UK and regional stories of the day, without trivialising the subject matter, something which participants in the audience research revealed was very important to them.

Viewers will also be able to swipe through directly from some items to more in-depth coverage of the same story on the ITV News website.

The bulletins will be fronted by a team of presenters from across the country.

ITV director of news Michael Jermey said: “For decades ITV News has been telling the stories that matter to a diverse television audience. With the introduction of The Rundown, we’re going beyond TV to speak directly to digitally savvy teenagers, with engaging, accessible news that meets the high standards expected of a PSB news provider.

“I am sure that The Rundown will become highly-valued viewing for young people across Britain.”

Stephen Hull, ITV News head of digital, said: “The Rundown is designed to put our award winning journalism right into the hands of switched on teens, who told us that they wanted to engage more directly and deeply with the news.

“It is our hope that this new Instagram service will begin to answer their needs, become an essential part of the daily routine and the next step in ITV News reaching new audiences.”

Initially, new episodes of The Rundown will be released every weekday at 3.45pm before moving to become seven days a week, every day of the year.

The show can be accessed via the @ITVNews Instagram page.
4
bkman1990, what and 2 others
  • Josiah.
  • London Lite
gave kudos
what206 posts since 11 Mar 2018
HTV West Points West
This seems to be inspired by Sky News, The Guardian, NBC News and others’ attempts to broadcast news through Snapchat and Instagram. There’s plenty of competition so it’ll be interesting to see how they differentiate.
Capybara94 posts since 24 Jul 2018
Granada North West Today
This seems to be inspired by Sky News, The Guardian, NBC News and others’ attempts to broadcast news through Snapchat and Instagram. There’s plenty of competition so it’ll be interesting to see how they differentiate.

Sky have also been making the "First News Live" programme for primary school children for quite a while now.
https://live.firstnews.co.uk/
Aspiring continuity announcer.
1
what gave kudos
DanielK3,462 posts since 1 Oct 2011
STV Central Reporting Scotland
Unfortunate that the presenter is beyond garbage, I’m in the target audience for this show and can’t find her presentation engaging at all. Bland and boring is the only way I can describe her.The brand isn’t the greatest either.

Good that a UK broadcaster is attempting this though.
1
what gave kudos
KolonelKlink27 posts since 30 Oct 2018
London London
I can't fault the actual news content of The Rundown. It isn't patronising to their demographic, yet the delivery of the presenter isn't great


Isn’t the precise point of an experiment like this to have people fronting these bulletins who don’t sound like your common or garden newsreaders? I thought the presenter was a reasonable fit - clear enough to be heard without being cringeworthy or trying hard to yoof it up, and more importantly, way more relatable to the demographic.

Is it to my taste? No - but I’m not the audience. And that’s the key thing.
London Lite10,735 posts since 4 Jan 2003
London London
I can't fault the actual news content of The Rundown. It isn't patronising to their demographic, yet the delivery of the presenter isn't great


Isn’t the precise point of an experiment like this to have people fronting these bulletins who don’t sound like your common or garden newsreaders? I thought the presenter was a reasonable fit - clear enough to be heard without being cringeworthy or trying hard to yoof it up, and more importantly, way more relatable to the demographic.

Is it to my taste? No - but I’m not the audience. And that’s the key thing.


If you compare the presenters of Newsround who are more like a big brother or sister to their audience, yet still have decent delivery, that's the standard they should follow. Being monotone because they happen to have a regional accent doesn't help.

Even the patronising sounding yoof newsreaders on the smart speaker BBC News bulletins understand that, in their case it's the editorial policy that is poor.
itsrobert6,368 posts since 23 Mar 2001
Granada North West Today
I haven't got an Instagram account (I'm starting to get towards mid-life fossil territory) so I can't see the full bulletin, but the trail is interesting. The background is the new reception area of 200 Grays Inn Road.


The latest bulletin can be viewed online at www.itv.com/news/the-rundown/


Many thanks, that's very helpful.

I can't fault the actual news content of The Rundown. It isn't patronising to their demographic, yet the delivery of the presenter isn't great


Isn’t the precise point of an experiment like this to have people fronting these bulletins who don’t sound like your common or garden newsreaders? I thought the presenter was a reasonable fit - clear enough to be heard without being cringeworthy or trying hard to yoof it up, and more importantly, way more relatable to the demographic.

Is it to my taste? No - but I’m not the audience. And that’s the key thing.


If you compare the presenters of Newsround who are more like a big brother or sister to their audience, yet still have decent delivery, that's the standard they should follow. Being monotone because they happen to have a regional accent doesn't help.

Even the patronising sounding yoof newsreaders on the smart speaker BBC News bulletins understand that, in their case it's the editorial policy that is poor.


Having now watched the bulletin in full, I agree that the presenter probably could do with pausing slightly between sentences. However, I don't agree that Newsround should be modelled. Newsround is aimed at 6-10 year-olds, whereas this is for 14-17 year-olds. The presenters of Newsround sound pretty patronising, which is fine for their audience, but I don't think that would work at all for older adolescents. The very point of The Rundown is that teens in that age group want to be treated seriously. This bulletin treats them more like adults but with an editorial agenda that is more suited to them. I think the product is pretty much perfect as it is and with time, I'm sure they can iron out the minor intonation issues.