ITV News is to make a major strategic move by launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.
The large investment is a signal of the repositioning of ITV News as more of a cross-platform service, focused beyond the confines of its scheduled television bulletins.
Until now, the 50-year old news brand has been more cautious in digital spending than some of its broadcast news rivals.
The step change is the first major play by ITV News’s new head of digital, Stephen Hull, who it recruited from Huffington Post six months ago.
In his first media interview in the role, Hull explains the strategy to The Drum, saying the portfolio of digital-only programmes helps ITV News to be “distinct” in a tough and saturated news market. “Being able to use our on-screen talent opens the door for us to do so much more,” he says. “The ambition is to have a lot more of these with lots of specialists all the way through next year.”
Last edited by DanielK on 30 November 2017 4:33pm