KE
Don't forget that Sky iscurrently looking at its EPG channel line-up and it may be that ITV NC gets promoted. That should boost its audience in Sky homes and therefore not being on Freeview would be less of an issue.
RR posted:
One of the further problems for the ITV News Channel if it does go from DTT is that I am sure ITV will be reluctant to cross-promote it on the other channels, for fear of driving people to cable / satellite.
Don't forget that Sky iscurrently looking at its EPG channel line-up and it may be that ITV NC gets promoted. That should boost its audience in Sky homes and therefore not being on Freeview would be less of an issue.