AN
Much as I personally like the ITV NC, it will take some CONSIDERABLE investment if they have any intentions of catching up with Sky and News 24.
Also, one of their supposed selling points is that the presenters are well known and trusted - however, you rarely get the ITV1 presenters on the channel these days. What I think would be a good idea is to give some of the NC presenters some exposure by giving them a few shifts on ITV1. The likes of Owen Thomas and Lucy Alexander are excellent presenters, but people don't really know who they are - give them both a few goes on the Evening News and raise their profile, they are certainly more than capable of it.
A few *well made* adverts on ITV1 wouldn't go amiss either.
Also, one of their supposed selling points is that the presenters are well known and trusted - however, you rarely get the ITV1 presenters on the channel these days. What I think would be a good idea is to give some of the NC presenters some exposure by giving them a few shifts on ITV1. The likes of Owen Thomas and Lucy Alexander are excellent presenters, but people don't really know who they are - give them both a few goes on the Evening News and raise their profile, they are certainly more than capable of it.
A few *well made* adverts on ITV1 wouldn't go amiss either.