Isn't the local bulletin only 4-6 minutes or so anyway. I really don't like how they're increasingly dropping the bulletin completely - and not due to schedule changes either. Even with the hour-long build up they could have aired a national and local bulletin from 3.45-4pm.
Given it was a 5pm kick-off, and there was a live match still taking place on BBC1, an hour-long build-up seemed pretty unnecessary, to be honest.
As you say, despite being billed in a ten or fifteen minute slot, the regional news is never that long and there's normally several minutes of trailers and adverts during this slot. I remember Gordon Burns on Twitter, a man with more interest in regional news than most, saying a while back he watched the regional news on a Saturday, decided to hang on to watch the national news but after about five minutes of trailers and adverts he'd got bored and switched off. If a former regional newsreader can't be bothered, what of the average viewer?
I don't know why they schedule it in such a pointlessly long slot. All it does is drive viewers away. I know it means the London newsreader can have a bit of a break before the national bulletin, but there's got to be a better way of doing it.
Anyway, what that meant was that last week any possible advantage from the rugby was totally frittered away thanks to the trailer-fest around the regional news. Last Saturday they had two bulletins at 6.45 and 9.45, both massively prominent times, and this week there was only one when it was at 10.30. They may as well have not bothered with a teatime one last week and shown You've Been Framed or something. It's no wonder ITV News has no viewer loyalty anymore when they schedule it in such haphazard fashion. It does nothing for the news, and nothing for the schedule as a whole.