The Newsroom

ITV News

Split from ITV News 2013 Rebrand

This site closed in March 2021 and is now a read-only archive
PA
pad
I hope they don't rebrand the main ITV News. The current look is really great. ITV would only balls it up if they changed it.

Yes make News at Ten a bit different but leave the others alone.

I shudder to think what they could do to it if they rebranded the whole lot. Maybe I'm just being pessimistic (the upcoming ITV Hub service to replace ITV.com is looking like a disaster).
JK
JK08
I get the feeling that they're trying to brand ITV News as more of a news organisation, with the GMB, the Lunchtime and Evening news, News at Ten and Tonight etc. as the outlets of ITV News.
LV
LondonViewer
pad posted:
(the upcoming ITV Hub service to replace ITV.com is looking like a disaster).

A bit of an exaggeration? Maybe wait until you've seen it?
London Lite and Brekkie gave kudos
KE
kernow
ronaldy21 posted:
Interesting that the ITV Evening News now have got their own Twitter account, similar to NAT.

The Evening News account appears to have been deleted now.
EJ
EJNutz
kernow posted:
ronaldy21 posted:
Interesting that the ITV Evening News now have got their own Twitter account, similar to NAT.

The Evening News account appears to have been deleted now.

But https://twitter.com/search?q=ITV+Evening+News does
JT
JamesTV
kernow posted:
The Evening News account appears to have been deleted now.

And it's back...
PA
pad
LondonViewer posted:
pad posted:
(the upcoming ITV Hub service to replace ITV.com is looking like a disaster).

A bit of an exaggeration? Maybe wait until you've seen it?

http://beta.itv.com

Considering the ITV Hub will REPLACE ITV.com I think this beta is very poor and not very adaptable for programme sites and so on.
LV
LondonViewer
pad posted:
LondonViewer posted:
pad posted:
(the upcoming ITV Hub service to replace ITV.com is looking like a disaster).

A bit of an exaggeration? Maybe wait until you've seen it?

http://beta.itv.com

Considering the ITV Hub will REPLACE ITV.com I think this beta is very poor and not very adaptable for programme sites and so on.

Calm down, it's not even branded yet.
Brekkie and London Lite gave kudos
PA
pad
LondonViewer posted:
pad posted:
LondonViewer posted:
pad posted:
(the upcoming ITV Hub service to replace ITV.com is looking like a disaster).

A bit of an exaggeration? Maybe wait until you've seen it?

http://beta.itv.com

Considering the ITV Hub will REPLACE ITV.com I think this beta is very poor and not very adaptable for programme sites and so on.

Calm down, it's not even branded yet.

Well it's launching next month so I don't expect a tidal wave of difference in branding. Think the 4oD to "All 4" button-press logo-change switch. Unless you have inside information about the ITV Hub (that it will be a different product to this beta) I'm going to take your posts as baiting and ignore them forthwith.

Anyway this is not the thread to discuss ITV's online division, I brought it up only to say ITV like to do a hash job of rebrands which is why I hope ITV News doesn't get significantly overhauled in a similar way to the "skyline blues —> carpark" transition rebrand.
LV
LondonViewer
pad posted:

Well it's launching next month so I don't expect a tidal wave of difference in branding. Think the 4oD to "All 4" button-press logo-change switch. Unless you have inside information about the ITV Hub (that it will be a different product to this beta) I'm going to take your posts as baiting and ignore them forthwith.

Anyway this is not the thread to discuss ITV's online division, I brought it up only to say ITV like to do a hash job of rebrands which is why I hope ITV News doesn't get significantly overhauled in a similar way to the "skyline blues —> carpark" transition rebrand.

I think you're confusing a product for a brand.
PA
pad
LondonViewer posted:
pad posted:

Well it's launching next month so I don't expect a tidal wave of difference in branding. Think the 4oD to "All 4" button-press logo-change switch. Unless you have inside information about the ITV Hub (that it will be a different product to this beta) I'm going to take your posts as baiting and ignore them forthwith.

Anyway this is not the thread to discuss ITV's online division, I brought it up only to say ITV like to do a hash job of rebrands which is why I hope ITV News doesn't get significantly overhauled in a similar way to the "skyline blues —> carpark" transition rebrand.

I think you're confusing a product for a brand.

I'm confusing nothing.

A creative change is a creative change, whether a brand (ITV News) or a product (ITV Online/ITV Player/ITV Hub).

They are creatively bankrupt as evidenced by the poor reimagining of ITV Player to ITV Hub, and this would likely translate into any changes for ITV News - as I said above - echoing the skyline to carpark change.

Let's agree to disagree, or can't we even do that?
LV
LondonViewer
pad posted:
LondonViewer posted:
pad posted:

Well it's launching next month so I don't expect a tidal wave of difference in branding. Think the 4oD to "All 4" button-press logo-change switch. Unless you have inside information about the ITV Hub (that it will be a different product to this beta) I'm going to take your posts as baiting and ignore them forthwith.

Anyway this is not the thread to discuss ITV's online division, I brought it up only to say ITV like to do a hash job of rebrands which is why I hope ITV News doesn't get significantly overhauled in a similar way to the "skyline blues —> carpark" transition rebrand.

I think you're confusing a product for a brand.

I'm confusing nothing.

A creative change is a creative change, whether a brand (ITV News) or a product (ITV Online/ITV Player/ITV Hub).

They are creatively bankrupt as evidenced by the poor reimagining of ITV Player to ITV Hub, and this would likely translate into any changes for ITV News - as I said above - echoing the skyline to carpark change.

Let's agree to disagree, or can't we even do that?

ITV Creative aren't going to be designing technical aspects of a catch up product Rolling Eyes ITV Hub is about a brand identity. Let's leave it there.

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