The Newsroom

ITV News

Split from ITV News 2013 Rebrand

AM
AlfieMulcahy Meridian (South East) South East Today
So, predictions for ITV News in 2021... do you think they will have a complete refresh on air, music and with the graphics? They’ve had the same ones since 2013 which is a very long time in terms of previous iterations of sets and music. I know they refreshed NaT in 2015 with a new title and tweaked theme but it’s getting a bit tired now.


I’d argue that the look still feels as fresh as it did at launch and is definitely the best that it has been since the VR set was introduced. This iteration of the theme has been very well received too and makes the brand very recognisable.


Yeah. I agree. Although Lunchtime and Evening News need new titles.
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UN
Universal_r Central Reporting Scotland
I was thinking that too, why don’t they have maybe something different for the evening news? and the lunchtime news could keep the standard itv news look.
JE
Jez Founding member Wales Wales Today
Are the short bulletins back to being a little less short now?

The weekday lunchtime bulletin and all weekend bulletins are back to the usual length now.

ITV Wales play the short titles for the lunchtime bulletin but the full titles for all other bulletins. The lunchtime bulletin being quite short i guess it saves wasting a few seconds of news time with the full titles. When the weekend bulletin was shorter they played the short titles then too.
IT
Ittr
So, predictions for ITV News in 2021... do you think they will have a complete refresh on air, music and with the graphics? They’ve had the same ones since 2013 which is a very long time in terms of previous iterations of sets and music. I know they refreshed NaT in 2015 with a new title and tweaked theme but it’s getting a bit tired now.


I’d argue that the look still feels as fresh as it did at launch and is definitely the best that it has been since the VR set was introduced. This iteration of the theme has been very well received too and makes the brand very recognisable.

I would agree that the current ITV News studio and visuals are some of the best they've ever had, and they still feel as fresh and modern as they did on day 1. However, I can't help but feel that the 2009-13 theme carried gravitas and authority in a more unique and distinctive way. Maybe it's just me ¯_(ツ)_/¯
JK
JKDerry UTV Newsline
The current look for ITV national news is very good. Their VR studio has been used excellently and when you see wide shots of the studio at the end of the programmes, it does stand the test of time.

It would be nice to see the odd little tweak made, whilst keeping the basic look/design. They managed to change the backdrop for the election night coverage, and so there is scope for changes to the current backdrop.
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DT
DTV Meridian (South) South Today
The one thing that does let down the current ITV News set is that it is VR. If that was a physical set it would look amazing and easily be one of the top news sets of all time. Obviously, VR gives greater flexibility and allows a freeing from physical space constraints. And obviously, ITN's VR is miles ahead of the BBC's. But the current ITV News set would work so well in real form - VR just has a certain flatness to it, particularly in the lighting. ITV's regional news sets sort of show how good a physical set would look, if it weren't for their bizarre choice to make 50% of the backdrop black.

I feel this whole discussion, though, is because of the tendency of some members of this forum to confuse 'being more than 5 years old' and 'tired'. In design terms, 'age' is not something that correlates linearly with time - some 5 year-old designs have aged worse than some 20-year-old designs; just look at the current BBC logo and its predecessor - one is ageless and the other aged like an apple. One of the hallmarks of a good design is how long it takes to look tired, and I think that the current ITV News look is a fairly solid design in these terms. The fact that the current ITV News look is more minimalist than previous looks helps it in this respect as minimalist designs generally age better than non-minimalist designs.

I think too many forumers got used to the 2000s - where the BBC and ITV couldn't go more than 2 years without a rebrand or refresh.
UN
Universal_r Central Reporting Scotland
It would be nice for them to add maybe a standing position so it’s not just sitting at the desk for the whole programme.
CH
chris Granada North West Today
It would be nice for them to add maybe a standing position so it’s not just sitting at the desk for the whole programme.


Standing news is so 2000s. It’s remarkable the other broadcasters persist with it when it adds nothing to the story.
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JO
Joe
chris posted:
Standing news is so 2000s. It’s remarkable the other broadcasters persist with it when it adds nothing to the story.

I mean, you could say the same about sitting – it too adds nothing to the story. I don't know why standing is so crazy to some on here. I often am standing when I tell my friends the news of my day. Providing newsreaders aren't dancing around, topless or facing the wrong way, I don't see why a little bit of standing can't serve the purpose of breaking up a news bulletin a touch too.
SC
scottishtv Founding member Central Reporting Scotland
"YESSS!! At last the UK is world beating at something, as we approve vaccine first."

Tom Bradby crowing as if vaccine development is somehow associated with national identity. So cringe worthy. Glad I managed to catch the end of the Ten on BBC One.
AM
AlfieMulcahy Meridian (South East) South East Today
Wierd layout on News at Ten tonight.

Reporter on each side of the table with the screen usually on the left removed.

This is the one criticism about the current set. It's inconsistent between shots especially with those screens (and especially on the evening news) it's gone one minute and then back the next.

This is however the first time I've seen it on NaT as they seem to be more consistent.

Surely its more difficult to change the elements between shots.
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NJ
Neil Jones Founding member Central (West) Midlands Today
"YESSS!! At last the UK is world beating at something, as we approve vaccine first."

Tom Bradby crowing as if vaccine development is somehow associated with national identity. So cringe worthy. Glad I managed to catch the end of the Ten on BBC One.


You obviously missed the news event when Russia announced they had a vaccine, and they do everything with national identity (including calling every major milestone Sputnik, since back in the days of the Soviet Union they launched Sputnik 1, and the world has never been allowed to forget).

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