The Newsroom

ITV News

Split from ITV News 2013 Rebrand

JK
JK08 Granada North West Today
Read the tweet carefully again about Meridian, and you see it is just the way it is written - watch Meridian tonight, meaning watch the channel ITV Meridian tonight to see them back together.


I know it’s not changing its name, but the tweet says 'Watch Meridian Tonight at 6pm on Monday'...

It was just poorly written, for example if I wrote watch London Tonight at 6pm, I mean watch ITV London, not London Tonight as a programme name. I think that is where the confusion for some comes from. It will stay ITV News Meridian.

Thats not what’s happened here though, as you wouldn’t capitalise “Tonight” in that instance, and more importantly the tweet was sent on Sunday, specifying that the reunion would happen on Monday. It was clearly a slip and they used the old name.
Meridian AM and Ittr gave kudos
BR
Brekkie Wales Wales Today
God, imagine the carnage if they'd been wearing black when making that slip of the tongue.
Last edited by Brekkie on 7 September 2020 6:30pm
Turns out nobody had 2020 vision.
CW
CraigWills Tyne Tees Look North (North East)
Tyne Tees still single headed tonight, reporter Rachel Bullock in the studio presenting.
LL
London Lite Founding member London London
Read the tweet carefully again about Meridian, and you see it is just the way it is written - watch Meridian tonight, meaning watch the channel ITV Meridian tonight to see them back together.


I know it’s not changing its name, but the tweet says 'Watch Meridian Tonight at 6pm on Monday'...

It was just poorly written, for example if I wrote watch London Tonight at 6pm, I mean watch ITV London, not London Tonight as a programme name. I think that is where the confusion for some comes from. It will stay ITV News Meridian.


The branding of the current ITV News regional bulletins is confusing. I still hear the bulletin called by people here as either London Tonight or ITV London. ITV News London I rarely hear it being called.

Go up north and it's Granada Reports, Lookaround or Calendar with only ITV News being used in the sign-offs.
MA
Meridian AM Meridian (South) South Today
Tyne Tees still single headed tonight, reporter Rachel Bullock in the studio presenting.


Central and Anglia were single too.

Maybe it was just here in Meridian that was double after all.
BA
Ballyboy UTV Newsline
UTV has Paul and Rose
bkman1990 and Meridian AM gave kudos
AN
Andrew Founding member Yorkshire Look North (Yorkshire)
Calendar was still single headed as well
BR
Brekkie Wales Wales Today
Granada too but given the circumstances I think that was expected.
Turns out nobody had 2020 vision.
MA
Meridian AM Meridian (South) South Today

I know it’s not changing its name, but the tweet says 'Watch Meridian Tonight at 6pm on Monday'...

It was just poorly written, for example if I wrote watch London Tonight at 6pm, I mean watch ITV London, not London Tonight as a programme name. I think that is where the confusion for some comes from. It will stay ITV News Meridian.


The branding of the current ITV News regional bulletins is confusing. I still hear the bulletin called by people here as either London Tonight or ITV London. ITV News London I rarely hear it being called.

Go up north and it's Granada Reports, Lookaround or Calendar with only ITV News being used in the sign-offs.


Yes, I am originally from the Central region and Central News was so well known. Even Carlton didn't ditch the Central News brand when the channel became Carlton Central.
But ITV in 2013 wanted to strengthen the ITV News brand, with no other words coming between ITV and News. It doesn't seem to work too well, when people just end up calling the regional programmes by their well known former names.
Unfortunately for their branding consistency attempts, saying out loud that you are going to watch 'ITV News Central' doesn't flow as well as saying you are going to watch 'Central News'.
Anyway, when I lived in the Central region, people more often than not just referred to it as the 'Midlands news', whether talking of BBC or ITV.
RD
RDJ Central (West) Midlands Today
This is how UTV Live was set up with Rose sat on the other end of the desk and the camera positioned at an angle.



Central News South January 9th 1989 - December 3rd 2006
watchingtv, UTVLifer and Ballyboy gave kudos
UT
UTVLifer Yorkshire Look North (Yorkshire)
RDJ posted:
This is how UTV Live was set up with Rose sat on the other end of the desk and the camera positioned at an angle.




That set up looks really awkward.
MA
Meridian AM Meridian (South) South Today
Meridian looked the same.

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