The Newsroom

ITV News

Split from ITV News 2013 Rebrand

JO
Jon Central (West) Midlands Today
Your opinion is just an opinion though. Obviously not everyone agrees with it. And that’s the thing ITV might as well do something different with News at Ten that some people might not like because otherwise you’re just replicating what the BBC is doing at the same time.
CI
cityprod West Country (West) Spotlight
JK08 posted:
The issue is that the things that you’re listing here don’t definitively make him a “bad anchor” - they mean that his style is not to your taste. You’re conflating your personal preference with “evidence”. Opinion is subjective, and the things that make him a bad anchor to you, might make him the best anchor on TV to the next person. This isn’t a conversation about Tom Bradby’s ability any more - it’s a conversation about your conflation of fact and opinion.


How can "bad writing", quanitifiably bad writing, not merely my thought that its bad, be a deliberate style??? I hate to burst your bubble, but nobody sets out to write badly. The fact that there are people out there who don't truly appreciate what good writing actually is, well that's neither here or there. I suggest your conflating what is actually opinion, and what is verifiable fact, and you don't know what the difference is. Hey, no shame in that, not everybody can spot the difference, cos they're not trained to spot it, very few people can look at writing and tell the difference, it's a skill that takes years to learn properly. The fact that organisations like Fox News, The Sun, The Mail, and many others, have done this cleverly for years, and fooled their readers for that long, that's a big contributor to why people can't tell the difference.

I don't blame people for not being able to see it most of the time, they try to box everything as either opinion or fact to make it easy for themselves and when people present both opinion and fact in the same piece of writing, they don't know how to handle it. These days, the whole population needs that kind of training, in order to properly understand traditional media and new media in this day and age.
CI
cityprod West Country (West) Spotlight
Jon posted:
Your opinion is just an opinion though. Obviously not everyone agrees with it. And that’s the thing ITV might as well do something different with News at Ten that some people might not like because otherwise you’re just replicating what the BBC is doing at the same time.


But that's what News at Ten did for years, even when it was the most watched news broadcast in the country. Why? Because it worked. ITV haven't truly understood what to do with their news since about 1999, and they're still struggling with it now.
JK
JKDerry UTV Newsline
Jon posted:
Your opinion is just an opinion though. Obviously not everyone agrees with it. And that’s the thing ITV might as well do something different with News at Ten that some people might not like because otherwise you’re just replicating what the BBC is doing at the same time.


But that's what News at Ten did for years, even when it was the most watched news broadcast in the country. Why? Because it worked. ITV haven't truly understood what to do with their news since about 1999, and they're still struggling with it now.

Maybe it comes down to the fact ITV News should not have been forced to bring News at Ten back (albeit in a weaker form, simply taking the Nightly News at 11pm and moving it to 10pm) in January 2001.

If ITV News had have been allowed to keep their new scheduled news at 6.30 and 11.00 in place with no interference I feel things might have been better. As it seems to me the rot started to set in with the News at When situation from 2001 onward.
CM
cmthwtv West Country (East) Points West
I have an idea.

Lets just agree to disagree?
JL
JamesLaverty1925 Central (East) East Midlands Today
I have an idea.

Lets just agree to disagree?


https://www.youtube.com/watch?v=i1Pxndp5r_E
JamesWorldNews and cmthwtv gave kudos
RN
Rolling News Central (East) East Midlands Today
FACT: Tom Bradby is a news anchor on ITV News at Ten
OPINION/NOT FACT: What you think of his style and delivery of the News bulletin (this can vary from person to person)
Stay alert. Control the virus. Save lives.
CI
cityprod West Country (West) Spotlight
FACT: Tom Bradby is a competent, but not very good news anchor on ITV News at Ten


Corrected for you.

Also fact: He's a bad news writer.
LL
London Lite Founding member London London
News at Ten under Bradby has had a different style which ITV clearly wanted for that bulletin to distinguish it from the generic ITV News bulletins.

There's another important thing that is being missed from this debate, it also differentiates the bulletin from the BBC's bulletin at 10.

News doesn't have to be done to the same style template, especially when viewers have the choice of other news channels and the internet which News at Ten is also competing with.

I'm personally not a huge fan of the Tom/Rageh format of News at Ten, but I understand why ITV provide a different format to the BBC in that slot.
Brekkie, Universal_r and JamesWorldNews gave kudos
JW
JamesWorldNews STV Central World News
As I mentioned earlier, it’s a subjective matter and everything posted here represents our personal opinions and not fact. Cityprod, I totally get where you’re coming from and agree with you in several aspects of your commentary. But your commentary and my partial agreement of it are our personal opinions.

Again, it’s a bit unfair to ram it down someone’s throat as “fact” when they have different opinions. And are entitled to have them.

Of equal concern (in my opinion) is that ITN doesn’t hold much in the way of successor potential. And by that, I don’t mean all their newscasters are poor. They have a fantastic team in the form of Mary, Julie, Nina, etc. All true pro’s.

But in terms of ITN history (Tom himself being the perfect example, and Alastair, Sandy, Trevor et al before him) they believe in bringing-in weathered correspondents from the field to be prime anchors. All, including Mark Austin, had done various tours of duty before landing those studio roles in our living rooms every evening.

Who’s next? (Regardless of writing and delivery style).

Martin Geissler could have been a potential contender. But he’s now snapped up at the BBC.

And I’m talking only about in-house talent here. Not poaching from another outlet.

Who are the next Toms and Marys?
@JamesWorldNews | #StayHomeSaveLives
RR
RR
Maybe it comes down to the fact ITV News should not have been forced to bring News at Ten back (albeit in a weaker form, simply taking the Nightly News at 11pm and moving it to 10pm) in January 2001.

If ITV News had have been allowed to keep their new scheduled news at 6.30 and 11.00 in place with no interference I feel things might have been better. As it seems to me the rot started to set in with the News at When situation from 2001 onward.

Where they forced to bring it back? I thought they have a requirement for effectively a half hour news in peak time, and the 6:30pm news meets that requirement. Wasn't it just that they didn't have any other content that rated consistently at 10pm, and that they had lost a lot of viewers to the BBC?
LondonViewer and Brekkie gave kudos
JL
JamesLaverty1925 Central (East) East Midlands Today
RR posted:
Maybe it comes down to the fact ITV News should not have been forced to bring News at Ten back (albeit in a weaker form, simply taking the Nightly News at 11pm and moving it to 10pm) in January 2001.

If ITV News had have been allowed to keep their new scheduled news at 6.30 and 11.00 in place with no interference I feel things might have been better. As it seems to me the rot started to set in with the News at When situation from 2001 onward.

Where they forced to bring it back? I thought they have a requirement for effectively a half hour news in peak time, and the 6:30pm news meets that requirement. Wasn't it just that they didn't have any other content that rated consistently at 10pm, and that they had lost a lot of viewers to the BBC?


I think the ITC ordered them to bring it back on a trial basis, of which the compromise was the three day, News at When era. But the problem was, once the return date was set in stone, the BBC had moved to 10 themselves, and from what I remember, the BBC's move was implemented fairly quickly, which started the whole argument over whether both channels should be going H2H. Personally, I think ITV's mistake when bringing back NaT was giving it the same branding as the rest of the ITV News bulletins, rather than have it branded separately as in the past. For me, having NaT, especially the 90s look, stuck out as authoritative with the separate look (although I rarely see it, only being 6 when the original NaT ended)

NaT's weakest eras for me were 2001-04, and 2009-15 when it had the generic ITV bulletin look. While I'm not a fan of Tom, he has made the show his own and is almost back to being seen as a separate bulletin. I'd like to see it separated further, with a complete different look to the rest of ITV News bulletins, but I'm realistic and know this will never happen.


On a slightly different note, has Nina Hossain left the roster of NaT relief presenters? Can't remember her hosting for a while and only seen Tom, Julie and Rageh in recent months (I'm using Alistair Stewart's departure as the cut off)

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