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kernow1,128 posts since 18 Jan 2006
They definitely said "In Central" at the time of the rebrand in 2013 (I remember it being discussed on here at the time), and it wasn't just Bob Warman who said it, as can be seen here



"IN Central"? Maybe "from Central" - no-one really uses Central to describe the geographical area, it's always "in the Midlands". Central is very much a thing, not a place.


Central was named after the area it covered, Central England, so you can't say that Central is only a thing.
Last edited by kernow on 3 February 2019 9:39pm
Critique3,119 posts since 9 Aug 2009
Anglia (East) Look East
Always remember that clip due to the report on the massive ITV rebrand that finishes 'welcome to ITV News Central', followed immediately by Bob Warman saying 'still to come on Central Tonight'...!
623058: it just seems like your an mp3 whore
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dvboy9,614 posts since 11 Jan 2003
Central (West) Midlands Today
They definitely said "In Central" at the time of the rebrand in 2013 (I remember it being discussed on here at the time), and it wasn't just Bob Warman who said it, as can be seen here

https://www.youtube.com/watch?v=6gVWxMWWVAw

"IN Central"? Maybe "from Central" - no-one really uses Central to describe the geographical area, it's always "in the Midlands". Central is very much a thing, not a place.


Central was named after the area it covered, Central England, so you can't say that Central is only a thing.


Well, as a local it sounds really strange to say it that way. I understand the etymology but no-one really refers to Central geographically unless specifically referring to the ITV region.
noggin14,102 posts since 26 Jun 2001

Central was named after the area it covered, Central England, so you can't say that Central is only a thing.


Yep - but in common usage nobody really ever uses 'Central' as an abbreviation for 'Central England' to describe the area geographically. It's not a thing... To be honest even 'Central England' is an odd way to describe the Midlands.

Central has always referred to the name of the ITV franchise, not the geographical area - so it's 'From Central' or 'On Central News tonight' but 'In Central' sounds totally wrong.

'In Central England' would be OK I guess - but it doesn't shorten sensibly to 'In Central' - and more people would be likely to say 'In the Midlands'...
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JKDerry1,347 posts since 15 Oct 2016 Recently warned
UTV Newsline
A big 'News at When' week this week. 3 out of 5 editions this week at 10:30pm.

Yes, and just look at the programming which is shifting the news - on Wednesday it is The Junk Food Experiment. Meaning ITV News scheduled to commence at 10.25pm! Then Vera on Friday means the news moves to 10.30pm. It is a repeat, not a new episode, or an end of series episode, but a repeat and they are moving the news for it.


Anyone wondering about how much ITV really cares about their late news, now knows they simply don't. News at Ten has become a token gesture of a programme in my opinion.
JamesLaverty192585 posts since 28 Feb 2017
Central (East) East Midlands Today
A big 'News at When' week this week. 3 out of 5 editions this week at 10:30pm.

Yes, and just look at the programming which is shifting the news - on Wednesday it is The Junk Food Experiment. Meaning ITV News scheduled to commence at 10.25pm! Then Vera on Friday means the news moves to 10.30pm. It is a repeat, not a new episode, or an end of series episode, but a repeat and they are moving the news for it.


Anyone wondering about how much ITV really cares about their late news, now knows they simply don't. News at Ten has become a token gesture of a programme in my opinion.


Not exactly the best time for News at When to return. I'd have thought with all the talk of BBC shortening their News at Ten, they'd have wanted a strong few weeks of 10 O'Clock starts.
Newsroom24239 posts since 28 Jan 2017
Westcountry Points West
Perhaps a slightly unpopular opinion here with News at Ten. I've always thought that it's best to be consistent with when the news is shown on weekdays and weekends (i.e. at 18:30 and at 22:00 each day) and it seems a bit strange to use the 'News at Ten' brand when it starts at 22:30 for example, particularly when it being moved is quite a regular occurrence.

However, at the end of the day, ITV are driven by ratings and I think that many programmes in some of the evening slots simply perform better from a ratings point of view than News at Ten and I think that we should perhaps start viewing the news as 'just another programme' rather than a special programme that is fixed and can't be moved. From a business point of view, I really don't think ITV moving the news for another programme should be quite such a big deal, particularly given it's increasingly the trend for people to get their news online - the role of TV news is far less important than it used to be in my opinion.

However, if ITV are going to regularly move the programme from being shown at 22:00, I'd probably change the name to something along the lines of 'Late Evening News' or 'Late Night News' to differentiate it from other ITV news programmes.