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chevron7 posts since 17 Dec 2018 new member
Yorkshire Look North (Yorkshire)
If ITV move their late news round, then they should rename it and dump the News at Ten branding. Return it to the Nightly News or Late News, which would give the bulletin flexibility.


I'm newly registered but have been lurking on here for years, and I've noticed certain members do seem to go round in circles regarding the scheduling of News at Ten every few months. Rolling Eyes
Respectfully, could we please give the subject a rest? Clearly the current flexibility works for both ITV and the viewers, and in any case NAT does air at 10pm for the majority of the year.
Last edited by chevron on 18 December 2018 6:22pm
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Woodpecker238 posts since 19 Jan 2018
Central (West) Midlands Today
If ITV move their late news round, then they should rename it and dump the News at Ten branding. Return it to the Nightly News or Late News, which would give the bulletin flexibility.


I'm newly registered but have been lurking on here for years, and I've noticed certain members do seem to go round in circles regarding the scheduling of News at Ten every few months. Rolling Eyes
Respectfully, could we please give the subject a rest? Clearly the current flexibility works for both ITV and the viewers, and in any case NAT does air at 10pm for the majority of the year.


Well said! It's a very tired and hackneyed discussion, albeit one that I suspect will recur into the foreseeable future.
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JKDerry1,130 posts since 15 Oct 2016
UTV Newsline
If ITV move their late news round, then they should rename it and dump the News at Ten branding. Return it to the Nightly News or Late News, which would give the bulletin flexibility.


I'm newly registered but have been lurking on here for years, and I've noticed certain members do seem to go round in circles regarding the scheduling of News at Ten every few months. Rolling Eyes
Respectfully, could we please give the subject a rest? Clearly the current flexibility works for both ITV and the viewers, and in any case NAT does air at 10pm for the majority of the year.

Hi, it is my opinion, and this is a place to air them. Just my opinion. You mat agree, disagree, fine. This is what this forum is for. Expressing our views. I suspect this topic will not rest for many, but I will take your hint, and will ease back.
chris4,150 posts since 6 Jul 2005
Granada North West Today
ITV News often performs better than the BBC if it is moved to 10:30 for a highly-rated 9pm. I’m a Celebrity being the perfect example.

Yes - but that suggests that the BBC News at 2200 is up against one of the most popular shows in the UK (so would expect reduced figures), and the following ITV News inherits that incredibly high audience AND is facing a far-weaker post-2230 competition on BBC One that is hardly ratings gold (so would expect increased figures).


Yes that’s my point: moving the news on ITV for big ratings-winners is more valuable for both the channel and inheritance for NAT.
JKDerry1,130 posts since 15 Oct 2016
UTV Newsline
ITV News often performs better than the BBC if it is moved to 10:30 for a highly-rated 9pm. I’m a Celebrity being the perfect example.

Yes - but that suggests that the BBC News at 2200 is up against one of the most popular shows in the UK (so would expect reduced figures), and the following ITV News inherits that incredibly high audience AND is facing a far-weaker post-2230 competition on BBC One that is hardly ratings gold (so would expect increased figures).


Yes that’s my point: moving the news on ITV for big ratings-winners is more valuable for both the channel and inheritance for NAT.

Then why does ITV not move it back to 10.30pm to free up 90 minutes for big shows? They have moved it already for the 10.00pm talk show and I'm A Celeb, why not move it back again to 10.30pm and call it The Late News, and have the Late News flexible, to help with movies, sport and big shows?
Square Eyes7,634 posts since 31 Mar 2001

Then why does ITV not move it back to 10.30pm to free up 90 minutes for big shows? They have moved it already for the 10.00pm talk show and I'm A Celeb, why not move it back again to 10.30pm and call it The Late News, and have the Late News flexible, to help with movies, sport and big shows?


Because they don't have enough 90 minute shows to warrant such a move. And when you don't have enough of those they'd have to commission an extra 30 minute show to run every night at 10pm. This has been proven to be incredibly difficult in the past.

Having the news at 10pm for 90% of the time suits them and gives them some flexibility to move it later if / when the schedule requires it.
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Ne1L C576 posts since 11 Sep 2011

Then why does ITV not move it back to 10.30pm to free up 90 minutes for big shows? They have moved it already for the 10.00pm talk show and I'm A Celeb, why not move it back again to 10.30pm and call it The Late News, and have the Late News flexible, to help with movies, sport and big shows?


Because they don't have enough 90 minute shows to warrant such a move. And when you don't have enough of those they'd have to commission an extra 30 minute show to run every night at 10pm. This has been proven to be incredibly difficult in the past.

Having the news at 10pm for 90% of the time suits them and gives them some flexibility to move it later if / when the schedule requires it.


Flexibility is the key. When NAT was launched in the 60's it was regarded as something revolutionary. Now with the phalanx of news outlets it's lost. a lot of it prestige yet public affection still keeps it in the slot:

https://www.youtube.com/watch?v=0EI3IBzTnY4
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RDJ2,546 posts since 25 Oct 2003
Central (South) Midlands Today
Flexibility is the key. When NAT was launched in the 60's it was regarded as something revolutionary. Now with the phalanx of news outlets it's lost. a lot of it prestige yet public affection still keeps it in the slot:


If they made the bulletin completely flexible so no one knew when on earth it's on... 10.30pm one night, midnight the next night... that would be ratings suicide for them. It's pretty much a given that it will be on at 10pm or 10.30pm on the odd night so people know when to expect to view it. Consistency is the key.

They tried replacing the 10pm slot and look what happened. Hence why I can't believe this topic has come up on here again. The 10.30pm is only going to work when a big hitter leads into it (e.g. I'm a Celeb). You have a dud lead into the news and people will just tune into the earlier news on the BBC.

Also, 10.30pm-10.45pm really is when Mr and Mrs Average is likely to be headed for bed should they have work the next day. You have the bulletin any later than that and that's shaved off most the audience again. Again ITN tried this at 11pm and it failed.

It's not just 'legacy' why the news is on at 10pm, it's just common sense.
Central News South
January 9th 1989 - December 3rd 2006
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DE88681 posts since 8 Jan 2017
UTV Newsline
They don’t give a stuff about the ratings for the news. They give a stuff about how many viewers are watching the adverts in their other shows.


Let us not inadvertently bring about another "News At When?" period... Embarassed Wink
"Channel 5! The channel that brings you England goals!" -- Jonathan Pearce, 31 May 1997

On hiatus from 1 January 2019. Perhaps I take the drawbacks of the written word *too* seriously.