The Newsroom

ITV News

Brand realignment onwards (October 2009)

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NE
newsatten
itv News fan posted:
Im glad to see that ITV News covered the 'leadership challenge' story today in much more detail than the BBC. It seemed that the BBC was more interested in the snowy weather than the 'leadership challenge' story and id rather see a lot more coverage on the 'leadership challenge' than the snowy weather.


Yeah . ITV normally does like a snow story - but they seemed to give a fair amount of time to each.

As Brekkie was saying above, they might be better of leading with the snow to get the "snow news" audience - and although they haven't led with it - it was only the snow in their promo.
NI
Nicky
I thought that News at Ten provided a fair analysis of the leadership story, as did the News at 1:30 - despite it being somewhat all over now! - and I'm glad that equal time was allocated to the politics news and the snow coverage.

Quick unrelated question to anyone who knows the answer (if there is one). I know the 1:30 bulletin is branded generically because it starts two minutes or so before that time, but why does the News at 6:30 appear as just "ITV News" in listings? I've heard the bulletin being referred to many times on screen with the News at 6:30 name. Just wondering why the Ten is the only bulletin with a time check in all listings, EPG etc.
NE
newsatten
BBCNicky posted:
I thought that News at Ten provided a fair analysis of the leadership story, as did the News at 1:30 - despite it being somewhat all over now! - and I'm glad that equal time was allocated to the politics news and the snow coverage.

Quick unrelated question to anyone who knows the answer (if there is one). I know the 1:30 bulletin is branded generically because it starts two minutes or so before that time, but why does the News at 6:30 appear as just "ITV News" in listings? I've heard the bulletin being referred to many times on screen with the News at 6:30 name. Just wondering why the Ten is the only bulletin with a time check in all listings, EPG etc.


I don't know the answer - but I've thought that too.
You'd think if the trying to promote the use of calling them it the ITV News at "1:30" & "6:30", since the revamp, rather than Lunchtime and Evening News that they would list them as that.

The only thing I can think of is for exmple , during I'm a celeb on the friday's it was pre planned to put NAT at 10:30 - but IIRC was stilll listed as ITV News at Ten ??
BR
Brekkie
BBCNicky posted:
I thought that News at Ten provided a fair analysis of the leadership story, as did the News at 1:30 - despite it being somewhat all over now! - and I'm glad that equal time was allocated to the politics news and the snow coverage.

Quick unrelated question to anyone who knows the answer (if there is one). I know the 1:30 bulletin is branded generically because it starts two minutes or so before that time, but why does the News at 6:30 appear as just "ITV News" in listings? I've heard the bulletin being referred to many times on screen with the News at 6:30 name. Just wondering why the Ten is the only bulletin with a time check in all listings, EPG etc.


I think when it was the Evening News in printed listings at least it was mainly branded as the ITV News, whilst News at Ten was branded as such. I think technically it's considered the "ITV News" at 6.30 rather than the "ITV News at 6.30".
IT
itsrobert Founding member
Brekkie posted:
BBCNicky posted:
I thought that News at Ten provided a fair analysis of the leadership story, as did the News at 1:30 - despite it being somewhat all over now! - and I'm glad that equal time was allocated to the politics news and the snow coverage.

Quick unrelated question to anyone who knows the answer (if there is one). I know the 1:30 bulletin is branded generically because it starts two minutes or so before that time, but why does the News at 6:30 appear as just "ITV News" in listings? I've heard the bulletin being referred to many times on screen with the News at 6:30 name. Just wondering why the Ten is the only bulletin with a time check in all listings, EPG etc.


I think when it was the Evening News in printed listings at least it was mainly branded as the ITV News, whilst News at Ten was branded as such. I think technically it's considered the "ITV News" at 6.30 rather than the "ITV News at 6.30".


That's right. Both the Lunchtime News and Evening News are really just "ITV News" at 1:30/6:30. You can deduce that from the voiceover - there's a deliberate pause between "ITV News" and the time. I've never heard them say "News at 6:30" on air without preceding it with "ITV". The ITV News at Ten is branded as such because it's a well-known brand and they probably wanted to capitalise on that. In the build-up to the re-launch, the intention was to use an "ITV News at 1:30" voiceover at lunchtime. Indeed, the female voiceovers were recorded as such. However, it was decided to drop the time check because it always starts a couple of minutes early.
JA
jamesmd
itv News fan posted:
Im glad to see that ITV News covered the 'leadership challenge' story today in much more detail than the BBC. It seemed that the BBC was more interested in the snowy weather than the 'leadership challenge' story and id rather see a lot more coverage on the 'leadership challenge' than the snowy weather.


Considering the BBC broadcast PMQs live, then abandoned the script of The Daily Politics for the story, I think it's safe to say they covered it in quite some detail.
IT
itsrobert Founding member
JAH posted:
itv News fan posted:
Im glad to see that ITV News covered the 'leadership challenge' story today in much more detail than the BBC. It seemed that the BBC was more interested in the snowy weather than the 'leadership challenge' story and id rather see a lot more coverage on the 'leadership challenge' than the snowy weather.


Considering the BBC broadcast PMQs live, then abandoned the script of The Daily Politics for the story, I think it's safe to say they covered it in quite some detail.


I think he means the mainstream BBC News rather than a specialist political programme tucked away at lunchtime on BBC2.
NI
Nicky
itsrobert posted:
That's right. Both the Lunchtime News and Evening News are really just "ITV News" at 1:30/6:30. You can deduce that from the voiceover - there's a deliberate pause between "ITV News" and the time. I've never heard them say "News at 6:30" on air without preceding it with "ITV". The ITV News at Ten is branded as such because it's a well-known brand and they probably wanted to capitalise on that. In the build-up to the re-launch, the intention was to use an "ITV News at 1:30" voiceover at lunchtime. Indeed, the female voiceovers were recorded as such. However, it was decided to drop the time check because it always starts a couple of minutes early.


I have heard Alastair use the name "News at 6:30" once or twice before, and on last night's bulletin, both Alastair and Katie - somewhat ironically - used that phrase without an "ITV" prefix. (I recorded that particular programme by chance but don't have videos to hand. Just take my word for it...!) Also, IIRC Alastair said something like "from all of us on the News at 1:30.. on ITV.. goodbye" on Tuesday's programme.

I still don't understand why there is this deliberate pause in the News at Ten voiceover. "This is the ITV News... at Ten". If anything it appears as trying to distance itself from that famous brand than capitalising on it, as you say. They can say they're build up the ITV News brand as much as they want but having a smaller gap in that voiceover wouldn't hurt at all - at times it sounds positively comical.
CI
cityprod
BBCNicky posted:
itsrobert posted:
That's right. Both the Lunchtime News and Evening News are really just "ITV News" at 1:30/6:30. You can deduce that from the voiceover - there's a deliberate pause between "ITV News" and the time. I've never heard them say "News at 6:30" on air without preceding it with "ITV". The ITV News at Ten is branded as such because it's a well-known brand and they probably wanted to capitalise on that. In the build-up to the re-launch, the intention was to use an "ITV News at 1:30" voiceover at lunchtime. Indeed, the female voiceovers were recorded as such. However, it was decided to drop the time check because it always starts a couple of minutes early.


I have heard Alastair use the name "News at 6:30" once or twice before, and on last night's bulletin, both Alastair and Katie - somewhat ironically - used that phrase without an "ITV" prefix. (I recorded that particular programme by chance but don't have videos to hand. Just take my word for it...!) Also, IIRC Alastair said something like "from all of us on the News at 1:30.. on ITV.. goodbye" on Tuesday's programme.

I still don't understand why there is this deliberate pause in the News at Ten voiceover. "This is the ITV News... at Ten". If anything it appears as trying to distance itself from that famous brand than capitalising on it, as you say. They can say they're build up the ITV News brand as much as they want but having a smaller gap in that voiceover wouldn't hurt at all - at times it sounds positively comical.


The same gap actually exists in all the other opens, because the announcement is made up of audio segments. For the Morning News, you have "This is the ITV News.", then "at 5.30.", then "with Charlene White". The announcement for each programme is made up of these segments. "This is the ITV News." then "at Ten." then "with Mark Austin and Julie Etchingham." It's the same trick that I've heard done at countless railway stations where a professional voiceover is used to announce the train arrivals and departures.
JA
Jamesypoo
cityprod posted:
BBCNicky posted:
itsrobert posted:
That's right. Both the Lunchtime News and Evening News are really just "ITV News" at 1:30/6:30. You can deduce that from the voiceover - there's a deliberate pause between "ITV News" and the time. I've never heard them say "News at 6:30" on air without preceding it with "ITV". The ITV News at Ten is branded as such because it's a well-known brand and they probably wanted to capitalise on that. In the build-up to the re-launch, the intention was to use an "ITV News at 1:30" voiceover at lunchtime. Indeed, the female voiceovers were recorded as such. However, it was decided to drop the time check because it always starts a couple of minutes early.


I have heard Alastair use the name "News at 6:30" once or twice before, and on last night's bulletin, both Alastair and Katie - somewhat ironically - used that phrase without an "ITV" prefix. (I recorded that particular programme by chance but don't have videos to hand. Just take my word for it...!) Also, IIRC Alastair said something like "from all of us on the News at 1:30.. on ITV.. goodbye" on Tuesday's programme.

I still don't understand why there is this deliberate pause in the News at Ten voiceover. "This is the ITV News... at Ten". If anything it appears as trying to distance itself from that famous brand than capitalising on it, as you say. They can say they're build up the ITV News brand as much as they want but having a smaller gap in that voiceover wouldn't hurt at all - at times it sounds positively comical.


The same gap actually exists in all the other opens, because the announcement is made up of audio segments. For the Morning News, you have "This is the ITV News.", then "at 5.30.", then "with Charlene White". The announcement for each programme is made up of these segments. "This is the ITV News." then "at Ten." then "with Mark Austin and Julie Etchingham." It's the same trick that I've heard done at countless railway stations where a professional voiceover is used to announce the train arrivals and departures.


This system is used all over the place. Sky News is one of the best examples for a TV related example. It is also used in some of the BBC English Regions for the idents into the news yet on both examples there are no noticeable pauses and it all sounds quite natural.
IN
itv News fan
When is the ITV News website launching? Iv been waiting since August for its launch!
HO
House
itv News fan posted:
When is the ITV News website launching? Iv been waiting since August for its launch!


When it's ready? Wink

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