The Newsroom

ITV News

Brand realignment onwards (October 2009)

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HO
House
Chie posted:
House posted:
The problem is ITV News rarely rivals the BBC or even Sky, and instead both the latter and the former end up dumbing down their news output - the BBC News at Six or 24/7 on Sky News are both prime examples of this.

I'd argue that ITV News does rival the BBC because it caters for a completely different audience. 'Rivaling' doesn't mean 'being exactly the same as'.

One of the BBC's main stories yesterday was that Julie Andrews is going to return to the West End. The headline aston read - I kid you not - "JULIE ANDREWS SINGS" There must be something going on somewhere in the world that's more important than that, surely. Other days you get silly stories like 'New research suggests that tea and coffee may help to prevent diabetes' - it just isn't news.

However, I think it was right for ITV and the BBC to mention The X Factor because it was one of the biggest shows of the year and the winner will probably have the Christmas number one. They mention Eurovision every year too so I don't see why a competition on the scale of The X Factor is much different to that.

I strongly object to stories about who's going to be the next doctor in Doctor Who though, as well as stories about Strictly Come Dancing judges being sacked or whatever - we don't need a running commentary throughout the series, just a five-minute item about the final and the winner at the end of it will suffice.

Here's a screencap from before the last series of SCD had even started. ITV News wouldn't lower themselves to this.

http://i23.photobucket.com/albums/b366/webchie/bbcnews63.jpg


My problem is that the BBC are as guilty as ITV - and I for one am sure that if ITV was more focussed on proper, detailed and inquisitive reports rather than who's won the X Factor then Sky and the BBC would have to up their game - instead Sky continues their often blatant bias towards certain parties and/or topics and more tabloid-style reporting, while the BBC is left trying to find a balance between proper stories and ITV.

How can you complain at "Julie Andrews sings" (a story that, as Gavin points out, is quite remarkable) compared to how NaT - ITV's flagship bulletin - goes through fazes of having The X Factor or Britain's Got Talent as the "And Finally" every day that week, often citing it in their trailers.

Baring in mind that ITV News' only rivals on television in this country are the BBC, Sky, Five and (I suppose) Channel 4 News, with both Five and Sky chasing lighter, tabloid style news stories, I struggle to see how ITV providing fluff on their bulletins does provide a real alternative to the BBC.



Despite rarely getting to watch a full C4 bulletin, I do think it offers a good news provision.
RB
RB
Chie posted:
[
One of the BBC's main stories yesterday was that Julie Andrews is going to return to the West End. The headline aston read - I kid you not - "JULIE ANDREWS SINGS" There must be something going on somewhere in the world that's more important than that, surely. Other days you get silly stories like 'New research suggests that tea and coffee may help to prevent diabetes' - it just isn't news.


News isn't about what's important. News is about what's newsworthy.

And what's newsworthy? Well, that's what journalists - but, far more importantly, ultimately, the audience - judges.

I thought the Julie Andrews story was very interesting. I'm not a particular fan of hers but I hadn't realised the extent of her medical problems till I saw that story. She's famous because she's talented and lots of people like her.

I'm sure that whatever environmental problem David Shukman reported on yesterday was more important in the cosmic scheme of things. (I'm far from a climate change denier, by the way.)

But 'important' does not necessarily make interesting news.

The joy of a pluralistic, lively and creative media is that we get to choose the product - Daily Star, Channel 4 News, Newsround, Financial Times, Newsbeat, World Tonight - that comes closest to sharing our own news sensibilities.
ST
South Today
Mark Austin presented the lunchtime news this is rare, although it was a nice change. Alex was on at 11.25am with the summary though for all those Alex fans!
IN
itv News fan
Why dont ITV have a catch up service with the news like Channel 4 does? I would have liked to have seen Mark present the lunchtime bulletin.
NI
Nicky
I don't think that ITV News should even attempt to try to capture the BBC audience. They've never catered for the same audience - historically the BBC have aimed at FT readers and ITN more at the Daily Telegraph, Daily Mail kind of audience. But I do agree that there has been something of a decline over the last ten years at the expense of the once-mighty ITN. I cannot for the life of me understand why ITV consistently and gradually dumbed down their news. Why does ITV request sensationalist words and phrases to be used? Wasn't having a well-respected and authoritative set of news programmes enough? ITV News had a brilliant reputation - but now that has now been destroyed by ITV. Few people hold the ITV News in as high esteem as they do the BBC News name, no-one will give ITV News a chance any more even if they come up with brilliant reports, because the reputation of news on ITV has been damaged.

No point saying "Oh, well, ITV don't aim at the BBC News audience" - I know that. I recently had the chance of viewing older ITV news bulletins - mostly from the late 1980s and throughout the 1990s. Listen carefully and you'll recognise much of the traditional language has remained: "Who's getting access to your medical notes?" was one of the headlines in a 1994 bulletin - this kind of language remains today and you'll realise that if you get rid of the rose-tinted spectacles. But I do notice some differences between bulletins then and now. They just got on with telling the news then, there was none of this "shocking incident" or "terrible tragedy". Yes, they did use more 'accessible' language than the BBC, more friendly language, and that's what made news on ITV great. Sadly the employment of certain people within the management of ITV (and, surprisingly, one or two in the high rungs of ITV News at ITN) has made sure that we never see a return to proper news being presented in a friendly accessible way. They're still friendly and accessible - but just a bit too much nowadays. The use of words like "shocking" etc makes me think they're trying too hard to please the viewers.

News at Ten's original brief, as stated by Geoffrey Cox in 1967: "reporting the news and the facts and removing the spin". What happened to that?
PM
Previous member
Long time, no see of Helen callahan
PM
Previous member
Why dont ITV have a catch up service with the news like Channel 4 does? I would have liked to have seen Mark present the lunchtime bulletin.


I emailed itv player dept. a few Months ago, they said they don't show the news catchup due to copyright issues
MA
Macalolo
Mark Austin presented the lunchtime news this is rare, although it was a nice change. Alex was on at 11.25am with the summary though for all those Alex fans!


Awww Alex- missed her Sad lol
CH
Chie
Urgh.

Julie Andrews had her vocal chords mangled in a botched operation many years ago - her return to singing is nigh-on miraculous, and she's chosen to return to her home - London - to perform once more.

It may not be a story you're interested in, but I was surprised and glad to hear it.

It's an interesting story, yes, but it's not news. This kind of item should be confined to the final 45 minutes of Breakfast or The One Show, not every hour on the BBC News channel and every national BBC News bulletin throughout the day.

Diabetes affects around 2 million people in Britain - but again its obviously got no relevance to you so you don't consider it news.

That was just one example of the many 'new research suggests...' stories they feature every week, which usually end up being contradicted by another study a few months later! Anyway I don't see how that one was relevant to the 2 million diabetics because the story was about prevention, not cure.
BA
bilky asko
Chie posted:
Urgh.

Julie Andrews had her vocal chords mangled in a botched operation many years ago - her return to singing is nigh-on miraculous, and she's chosen to return to her home - London - to perform once more.

It may not be a story you're interested in, but I was surprised and glad to hear it.

It's an interesting story, yes, but it's not news. This kind of item should be confined to the final 45 minutes of Breakfast or The One Show, not every hour on the BBC News channel and every national BBC News bulletin throughout the day.

Diabetes affects around 2 million people in Britain - but again its obviously got no relevance to you so you don't consider it news.

That was just one example of the many 'new research suggests...' stories they feature every week, which usually end up being contradicted by another study a few months later! Anyway I don't see how that one was relevant to the 2 million diabetics because the story was about prevention, not cure.


What you seem to be forgetting is that diabetes has genetic links, so I think there is a lot of relevance to the 2 million diabetics - some of them, I'm sure, have children.
HO
House
Chie posted:
Urgh.

Julie Andrews had her vocal chords mangled in a botched operation many years ago - her return to singing is nigh-on miraculous, and she's chosen to return to her home - London - to perform once more.

It may not be a story you're interested in, but I was surprised and glad to hear it.

It's an interesting story, yes, but it's not news. This kind of item should be confined to the final 45 minutes of Breakfast or The One Show, not every hour on the BBC News channel and every national BBC News bulletin throughout the day.


But under that same thinking The X Factor shouldn't be making NaT should it? 19 million people watching the final is interesting, perhaps remarkable, yes but - according to your thinking - not news. Or at least no more so than Julie Andrews being able to return to singing.
CH
Chie
House posted:
But under that same thinking The X Factor shouldn't be making NaT should it? 19 million people watching the final is interesting, perhaps remarkable, yes but - according to your thinking - not news. Or at least no more so than Julie Andrews being able to return to singing.

The X Factor final was news because it had only just happened, whereas Julie Andrews has obviously been planning to return to singing for some time now. The BBC also ran with a 'could the ratings save ITV's future' slant on the story, which is important because ITV is the nation's biggest commercial broadcaster.

Regardless I'm pretty sure there's something going down somewhere in a part of the world that we rarely even hear about at all these days. How often do you hear a news story about Australia or South America or Russia? Or frankly anywhere apart from the Middle East / US / UK. You'd be forgiven for thinking nothing ever happens in other parts of the world going by our national news bulletins.

Makes you wonder how on earth they managed to fill a half-four bulletin before the Afghanistan/Iraq wars and climate change came along.

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