The Newsroom

ITV News

Brand realignment onwards (October 2009)

This site closed in March 2021 and is now a read-only archive
CR
Critique
South Today posted:
Critique posted:
Anglia Tonight have swapped to the black and yellow treatment.


Jonathan and Becky...what a joke!


A joke?
ST
South Today
Critique posted:
South Today posted:
Critique posted:
Anglia Tonight have swapped to the black and yellow treatment.


Jonathan and Becky...what a joke!


A joke?


Just nothing like the Anglia Stalwarts of Caroline, Tim or Clare!
RO
rob Founding member
Coverage of the new look Anglia Tonight should appear shortly on this page on TV Live.
ST
Stuart
Who else is left for the 'yellow peril' (apart from London)?

We all know that if it appears there it must me a permanent move by ITV News.
ST
South Today
Stuart posted:
Who else is left for the 'yellow peril' (apart from London)?

We all know that if it appears there it must me a permanent move by ITV News.


Border and Tyne Tees! ....oh and Meridian.
SK
skyfan
I bet ITV Channel Islands will be going yellow sooner or later aswell, but on their own doing.
ST
Stuart
skyfan posted:
I bet ITV Channel Islands will be going yellow sooner or later aswell, but on their own doing.

They normally do...but do remember that they aren't part of ITV plc!
South Today posted:
Stuart posted:
Who else is left for the 'yellow peril' (apart from London)?
We all know that if it appears there it must me a permanent move by ITV News.

Border and Tyne Tees! ....oh and Meridian.

Could the known television world collapse into meltdown....could LONDON BE LAST Shocked
Think of the shame Crying or Very sad
AQ
Aquasetia
Critique posted:
Anglia Tonight have swapped to the black and yellow treatment.


Glad the Anglia Knight made it into the new titles too!

Having not seen any of the other regions, I am surprised they kept the same music. I was expecting something aligned to the new ITV News music.
NI
Nicky
Nice to hear News at Ten won an award. Shame there's very little nowadays to make it stand out from the other news programmes on ITV1!

Delenn posted:
Having not seen any of the other regions, I am surprised they kept the same music. I was expecting something aligned to the new ITV News music.


I doubt ITV have much interest in or dedication to regional news anymore - evident from the lack of new music and the utilisation of paltry titles and graphics. I've warmed to the set design since Calendar here in Yorkshire adopted it (I guess only because it reminds me of the chevron and the old YTV presentation!) and I think it's alright, but that's the only thing.
SK
skyfan
BBCNicky posted:
Nice to hear News at Ten won an award. Shame there's very little nowadays to make it stand out from the other news programmes on ITV1!

Delenn posted:
Having not seen any of the other regions, I am surprised they kept the same music. I was expecting something aligned to the new ITV News music.


I doubt ITV have much interest in or dedication to regional news anymore - evident from the lack of new music and the utilisation of paltry titles and graphics. I've warmed to the set design since Calendar here in Yorkshire adopted it (I guess only because it reminds me of the chevron and the old YTV presentation!) and I think it's alright, but that's the only thing.


There is no need for News At Ten to have a separate identity. ITV are simply reinforcing their brand, like any other company would do. BBC does it with their News At Ten, so does Sky.
JO
Jonny
BBCNicky posted:
I doubt ITV have much interest in or dedication to regional news anymore - evident from the lack of new music and the utilisation of paltry titles and graphics. I've warmed to the set design since Calendar here in Yorkshire adopted it (I guess only because it reminds me of the chevron and the old YTV presentation!) and I think it's alright, but that's the only thing.

I'd agree with you on the set. Although the all yellow backdrop could do with being broken up or toned down, overall it does give a greater impression of a professional news operation. Then the titles appear...

The graphics, particularly the astons, are a definite step backwards.
CR
Critique
Also, Anglia appear to be the first region to use new images, as there are quite a few new images in the titles. Also, a coincidence that they swapped a day after Look East's new studio?

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