The Newsroom

ITV News

Brand realignment onwards (October 2009)

This site closed in March 2021 and is now a read-only archive
MJ
MJF
Photos of the ITV News studio with and without VR graphics now on the official Facebook page.
http://tinyurl.com/y9jy8g6
BE
benjy
MJF posted:
Photos of the ITV News studio with and without VR graphics now on the official Facebook page.
http://tinyurl.com/y9jy8g6


Interesting... Surely it would have been easier to slap a couple of yellow squares onto the desk rather than green ones and changing them to yellow? Often that's the part of the set that looks the dodgiest - I've seen it go a bit fuzzy when they get the desk at certain angles.
MD
mdtauk
Green and yellow are not the easiest colours to separate in Keying, so perhaps it is to stop the spilling issues, also, they could add reflective yellow panels, and if they changed the set colour for elections etc, the desk wouldn't need to be altered. It is a silly design choice though to add virtual elements to a main desk.
MJ
MJF
benjy posted:
Surely it would have been easier to slap a couple of yellow squares onto the desk rather than green ones and changing them to yellow?

Green and yellow are not the easiest colours to separate in Keying, so perhaps it is to stop the spilling issues. It is a silly design choice though to add virtual elements to a main desk.

It's more of a technical design choice than an asthetic one for keying reasons.
PM
Previous member
I didn't realise that the flooring panels were the same colour for the 2004 backdrop compared to the 2006 and 2008 backdrops with the atrium. I thought the panels were darker in the later sets.
Last edited by Previous member on 1 December 2009 4:26pm
GS
Gavin Scott Founding member
Green and yellow are not the easiest colours to separate in Keying, so perhaps it is to stop the spilling issues...


Yes, noggin explained this a couple of pages back.

This will be why the old style desk (as seen in the other facebook pictures) had a magenta hue on it (the opposite of green on the colour wheel), so that it looked more white once the keying was applied.
CH
chris
Green and yellow are not the easiest colours to separate in Keying, so perhaps it is to stop the spilling issues...


Yes, noggin explained this a couple of pages back.

This will be why the old style desk (as seen in the other facebook pictures) had a magenta hue on it (the opposite of green on the colour wheel), so that it looked more white once the keying was applied.


Of course this whole thing would be avoided if they didn't have the panels at all. They serve no purpose for the set and look a bit silly.
ST
Stuart
chris posted:
Of course this whole thing would be avoided if they didn't have the panels at all. They serve no purpose for the set and look a bit silly.

That would seem to be the sensible approach, but the panels do provide a rather tenuous link with the design of the desks in the regional news studios. Yellow panels have been slapped on those as part of the re-lighting/re-alignment exercise.

http://www.gorillaenterprises.co.uk/upload/uploadFiles/ITVNews-Regional-241109-15x.jpg
VM
VMPhil
I didn't realise that the flooring panels were the same colour for the 2004 backdrop compared to the 2006 and 2008 backdrops with the atrium. I thought the panels were darker in the later sets.


A few months after the 2004 rebrand the panels changed from white to blue.
MA
Macalolo
Nice to see the website change from those other videos shame it isnt fully launched yet.
MJ
MJF
chris posted:
Of course this whole thing would be avoided if they didn't have the panels at all. They serve no purpose for the set and look a bit silly.

...the panels do provide a rather tenuous link with the design of the desks in the regional news studios.

The panels are there to provide a link to the ITV channel branding.
SK
skyfan
MJF posted:
Photos of the ITV News studio with and without VR graphics now on the official Facebook page.
http://tinyurl.com/y9jy8g6


They've got a basketball net in their!

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