GS
I've said all along that the current ITV identity is the weakest they have ever had. It's far too generic; if members on here are having trouble figuring out what the yellow rectangles represent, what chance has the ordinary viewer got?
I doubt they'll care. If they do notice they'll probably just think its part of the set and not worrying themselves over representation.
Exactly. It's only "members on here" who while away their hours trying to "figure out" what bits of set mean. It's just a desk.
I'm mildly curious (and not much more than that) why they are using CG to insert those yellow panels on the desk.
Perhaps its got something to do with not being able to accurately match the rather "electronic" saturated colour by any other practical means, thereby helping to tie the physical desk with the virtual environment.
In any event, I think the look sucks, I really do.
They have this super-sophisticated keying and virtual reality setup, and then they're forced to use it to resolve a yellow and black set - which makes it look like the ragged-edged CSO techniques of the 1980s.
Its no ridiculous I can't bring myself to watch it.
Gavin Scott
Founding member
Not as strong identity as the four blocks is it?
I've said all along that the current ITV identity is the weakest they have ever had. It's far too generic; if members on here are having trouble figuring out what the yellow rectangles represent, what chance has the ordinary viewer got?
I doubt they'll care. If they do notice they'll probably just think its part of the set and not worrying themselves over representation.
Exactly. It's only "members on here" who while away their hours trying to "figure out" what bits of set mean. It's just a desk.
I'm mildly curious (and not much more than that) why they are using CG to insert those yellow panels on the desk.
Perhaps its got something to do with not being able to accurately match the rather "electronic" saturated colour by any other practical means, thereby helping to tie the physical desk with the virtual environment.
In any event, I think the look sucks, I really do.
They have this super-sophisticated keying and virtual reality setup, and then they're forced to use it to resolve a yellow and black set - which makes it look like the ragged-edged CSO techniques of the 1980s.
Its no ridiculous I can't bring myself to watch it.