The Newsroom

ITV News

Brand realignment onwards (October 2009)

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PA
pad
The more I rewatch that opening the more I love it. And it's just the morning news. I think it's a real grower.

So far:

Music - completely grown on me, love

Titles - very good but some of the motion is a bit left, right, left swervy at the moment, I'll reserve judgment til later but on the whole superb

Set - A welcome change from the curves of before, glad there is new desk but think the initial shot is far too distant and makes it look too vast and fake. Take the camera in a bit so it looks like they're in a room not a warehouse.

Graphics - They animate very nicely but the name astons are far too large. I hope these are tweaked.

Overall I'd give this 8/10 so far, purely for the slickness of it all.
SE
seamus
If they didn't like the London-Centric nature of the set, it would have been a better choice to bring back the mid-90s newsroom and atrium view, done virtually. The graphical backdrop doesn't have depth, or animate. I hope they tweak it.
ST
Stuart
pip posted:
I definitely prefer it to the previous patchwork. It's good to see a cohesive look to ITV's bulletins at long last.

Except that the regional news no longer looks like part of the same brand (in England, Wales & Southern Scotland), if they haven't changed anything with the titles or set lighting. Shocked

We'll see at 1:50, although the GMTV bulletins didn't reveal anything different about the sets.
TV
tvchris
Awful! the titles seem old and the music dated - 90's! The previous News At Ten graphics and music was really good - I think the whole re-branding will spoil this!!

Shame!
PE
Pete19
I wonder what viewers of STV and UTV make of it as its directly using the ITV1 Yellow and Black theme?


Don't think STV viewers will think anything to be honest. However them using the itv branding will prob be the excuse STV need to ditch the itv news too. Just like they have done with everything else!
ST
STVNewsAtSix
I wonder what viewers of STV and UTV make of it as its directly using the ITV1 Yellow and Black theme?


Don't think STV viewers will think anything to be honest. However them using the itv branding will prob be the excuse STV need to ditch the itv news too. Just like they have done with everything else!


Very true, but the pilot of the STV Newshour looked very promising though!
JO
Jonny
I wonder what viewers of STV and UTV make of it as its directly using the ITV1 Yellow and Black theme?

How will non-pres savvy viewers know ITV1 use a yellow and black presentation scheme if they are watching STV or UTV?
ST
STVNewsAtSix
Jonny posted:
I wonder what viewers of STV and UTV make of it as its directly using the ITV1 Yellow and Black theme?

How will non-pres savvy viewers know ITV1 use a yellow and black presentation scheme if they are watching STV or UTV?


The STV Forums and The Real MacKay video blog.
GS
Gavin Scott Founding member
I wonder what viewers of STV and UTV make of it as its directly using the ITV1 Yellow and Black theme?


Don't think STV viewers will think anything to be honest. However them using the itv branding will prob be the excuse STV need to ditch the itv news too. Just like they have done with everything else!


They're opting out of some peak time drama and replacing it with local programming.

Saying they are "opting out of everything else" makes you look very foolish.
ST
Stuart
The following promo was shown during a break on This Morning.

http://www.gorillaenterprises.co.uk/upload/uploadFiles/ITVNews-Promo-1.jpghttp://www.gorillaenterprises.co.uk/upload/uploadFiles/ITVNews-Promo-2.jpghttp://www.gorillaenterprises.co.uk/upload/uploadFiles/ITVNews-Promo-3.jpghttp://www.gorillaenterprises.co.uk/upload/uploadFiles/ITVNews-Promo-4.jpg

http://vid273.photobucket.com/albums/jj219/StuartPlymouth/ITVNews-Promo-021109.flv
JO
Joshua
I really like that advert, its very simple and it seems genuine, especially when Mary says her bit.
TO
tomo359
I'm not quite sure what I think yet. I like the opening titles but not sure on the studio, preferred the previous studio. Will decide later when I have seen the other shows.

Anyway, like I said I have added images to my site, and a video: http://www.itvgallery.co.uk/page22.htm

Will be adding more throughout the day.

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