The Newsroom

ITV News

Brand realignment onwards (October 2009)

This site closed in March 2021 and is now a read-only archive
NI
Nicky
Much more effective than the current sequence pad. I dislike the arrangement that we've had over the last couple of years in which we get a disjointed: main headline > titles > the other headlines > sting. I'd prefer having either the titles before the headlines, or better still, all the headlines before the titles.
IT
itsrobert Founding member
rts posted:
ITV News has just tweeted:

Newsroom is a buzz that we have a mole in our midst - leaked info about our relaunch etc on internet??

Could they be refering to this very site?


They're probably trying to work out who "Sky Networks" is - he/she posted lots of detailed information and leaked screengrabs before the launch. They're probably not too keen on that kind of stuff happening, especially since employees of rival broadcasters read or actively participate in these online forums.
PM
Previous member
Check out my mocks:
Rajan Chavda- ITV NEWS mocks
NI
Nicky


Really not that great at all. And shouldn't you be posting this stuff in the thread you made in the Gallery?
PM
Previous member


Really not that great at all. And shouldn't you be posting this stuff in the thread you made in the Gallery?


It takes forever to upload images, and size them and all that. I do genuinley think they are better than the current, however it is more of an adaption
TR
trivialmatters
It's so utterly amateur, absolutely dreadful. It looks like a poor mock, thrown together by a forum member after reading a 3DS Max tutorial. Everything about the set looks fake, even the lighting rig they've put in, or the overly reflective floor.

It's a big shock to see ITV News go from a very sleek, impressive set, to this poor rubbish. The old news at 10 opening titles featured a view of London that looked almost photorealistic in places - now suddenly their CGI skills have regressed about 20 years and they can't even knock up a realistic looking desk! And if it's true that the desk is real, somebody's really screwed up.



An absolute travesty when you compared the two. The new ITV News set is one of the worst implementations of CGI I've ever seen on a news programme. Even BBC News managed it better in 1993;

http://static.guim.co.uk/Guardian/media/gallery/2008/apr/17/bbc.television/Six-1993c-6806.jpg

I think the set looks much colder mainly because it has no boundaries, I wouldn't be surprised if the atrium returned yet again to make it look like a studio again, obviously with the "panels" over the top.


I think you're absolutely right. ITV's "theatre of news" started as a flat, lifeless CSO screen. When they realised how **** it looked, the wall became 'transparent', featured the atrium, then the skyline. Sadly they've learned nothing from this, but give it a few months and the screen/wall will once again be transparent.
Last edited by trivialmatters on 13 November 2009 5:45pm
IT
itsrobert Founding member
The desk is real but the yellow blocks on the front are keyed in. The blocks on the actual desk are CSO green. I presume this is to allow them to change the colours if necessary (such as for an election programme or similar).
BR
Brekkie
pad posted:
The opening is weak.

See my edit here: http://tinypic.com/r/2igcg20/4 Which would be far better IMO.

Don't think that works at all - it's very flat and dated, without the explanation required to put the main headline into context. I think the current headline sequences works brilliantly myself - the one thing I'd definately not touch at all.
NE
Newsroom
The desk is real but the yellow blocks on the front are keyed in. The blocks on the actual desk are CSO green. I presume this is to allow them to change the colours if necessary (such as for an election programme or similar).


Oh lord! Let's hope they'll do something decent when it comes to Election night. Since this realign, I find it hard to watch ITV News. I hate everything about it. The 'state of the art' set is nothing short of abysmal. Please please please use the atrium as before, one of the best uses of it ever seen.
TR
trivialmatters


Who on earth signed this off? The bottom image looks like a professional, mainstream news programme. The top image would even look out of place on regional news these days.
BR
Brekkie
The desk is real but the yellow blocks on the front are keyed in. The blocks on the actual desk are CSO green. I presume this is to allow them to change the colours if necessary (such as for an election programme or similar).


Oh lord! Let's hope they'll do something decent when it comes to Election night. Since this realign, I find it hard to watch ITV News. I hate everything about it. The 'state of the art' set is nothing short of abysmal. Please please please use the atrium as before, one of the best uses of it ever seen.


God no - the atrium never worked on the round shot and always looks obviously fake. It was fine as a novelty for the 2005 election, but as a regular background it was the virtual newsroom at it's worst!

Now the new set looks bigger and capable of doing a bit more if it is the main election set (I'd prefer something in the real atrium myself as we saw in 2001), but is the extra floor space to the right and front of the desk actually there, or is it all an illusion?
TV
TV Geek
As someone has already said, I too find it quite hard to watch ITV News now. I didn't know what to make of the set, at first it was horrible, then I rather liked it, and now I hate it again. After seeing those comparison pictures I've made my mind up, I think its vile. I do like the new set of titles and the music but thats about where it ends. The start of the headline bed/News at Ten promo bed sounds like a pathetic end of a drumroll and it simply doesn't have the tension (is that the right word? I'm sure you know what I'm getting at) as the old music, whether generic or News at Ten.

There is a lot of scope for this new look and they can make it work in line with the ITV brand (although arguably they have- both as bad as each other) because the titles are great, and the old set was much more slick so they definitely have the technology available. But they want to just stop being silly and bring back a real set.

And Brekkie, I do think the extra space to the right is there, it looks as though the desk is now in the corner rather than the middle.

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