The Newsroom

ITV News

Brand realignment onwards (October 2009)

This site closed in March 2021 and is now a read-only archive
NI
Nicky
I wasn't too sure about the new set from the earlier pic. But, do you know what? That backdrop behind James and Julie doesn't look half bad. Very Happy
BA
bilky asko

Same keyboard and mouse set as the BBC have in N6, and we have downstairs. Nice.
FA
fanoftv
With this shot being released, I feel for both James & Julie, it's not a great shot for either of them.
NI
Nicky
With this shot being released, I feel for both James & Julie, it's not a great shot for either of them.


I don't believe this is an official shot - it's probably a capture from a run-through or a camera test.
KM
Kevizz MS
eoin posted:
I'll post this here, as the main ITV thread is moving far too fast for anyone to take notice. A couple of people have mentioned that this new set is "virtual within virtual". Can anyone explain what that means?


It's in reference to the Lightwell virtual backdrop. Usually they'd be displayed on some sort of screen in in a physical set, but here they're incorporated as a secondary virtual layer.

I have to say I really like the bones of the design, very Scandinavian and a refreshing change in direction for ITV News. Though virtual sets which could easily be replicated in reality are a real bug bear of mine, I think imitating reality rather than embracing the potential of VR often creates an air of cheapness. Though I will of course reserve judgement until it's seen on air.
DK
DanielK
Looks like the ITV News title boards are based on their America Decides package, except not so 'glassy and 3D'.

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