The Newsroom

ITV News

Brand realignment onwards (October 2009)

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DK
DanielK
Endshot from tonight's ITV News at Ten for those interested Very Happy



Quite a nice close shot! Like when they talk to the jib camera and I like when the shot ends at a high angle, only way an end shot can really be, that, a really wide one like usual or a live location end shot. Anyhting else doesn't look right.
AM
amosc100
To be fair it has been happening more and more recently. It started in the summer woith some sort of Entertainment show than ran to 1030 on a Wednesday, thursday and Friday, and then the 1st and last episodes of Mrs Biggs, on a Wednesday, ran to 1030 (could have easily have made an extra 60 minute episode instead of 2 90 minute episodes!) and this last week has been appalling and I am sure there is no Friday 10pm episode now until next year, plus Friday's news has been slipping in recent months for this that and the other. I did actually mention this a couple of months ago in the Mrs Biggs thread and actually said iss this the start of News at When again! Although, to be fair its not actually News at Ten anymore it is just "ITV News..................at Ten."
PA
pad
I agree NAT needs to be restrengthened as part of the ITV rebrand.

It needs to start on the dot, even at the expense of ad revenue. Viewers need to trust ITV, otherwise it'll never build.

I've heard great things about the January refresh for ITV.

Also think ITV could look at moving the lunchtime bulletin, 1.30 has never worked and the ratings are quite poor. Not sure what would be better though.
NI
Nicky
pad posted:
Also think ITV could look at moving the lunchtime bulletin, 1.30 has never worked and the ratings are quite poor. Not sure what would be better though.


Back to 12:30 perhaps? It always felt at home there.

I'm sure that when ITV had News at One during the time it was head to head with One O'clock News, they used to regularly topple the BBC. It wouldn't happen now, so the best thing would be to move it back to the familiar 12:30 time. I'm sure it did better at that time than it does at 1:30.

It just feels too late to be referred to as "Lunchtime News" and putting it back to 12:30 would provide a nicer distinction between the morning and afternoon schedules. At the moment it just feels a bit wishy-washy with the news randomly in between the afternoon shows.
IT
itsrobert Founding member
You're right, Nicky, it's a shame that ITN had the upper hand and lost it through ITV's constant indecision. ITN had established 1.00pm and 10.00pm bulletins way before the BBC did. Once the One O'Clock News launched in 1986 it wasn't long before ITV weakened and moved its news to 12.30pm in the summer of '87. Then followed a tumultuous period of moving backwards and forwards between 12.30 and 1.00pm again.

The same happened with News at Ten. ITV decided to move it, the BBC pounced and nicked a lot of its viewers and ITV's programme has never been the same since. The only bulletins they've pretty much stuck with are the evening and morning bulletins - I know the evening bulletin was at 5.45/5.40pm before it moved to 6.30pm, but it has moved a lot less frequently than the other programmes. And now the Morning News is getting the chop!

Anyway, I too think the ITV Lunchtime News felt most at home in the 12.30pm slot and this could now be even more lucrative since both C4 and C5 no longer have full lunchtime bulletins. Most people lunch between 12.00 and about 1.30pm so the 12.30pm slot would be perfect again. Not that it will happen because I very much doubt ITV would move Loose Women.
IT
ITNCameraman
pad posted:
Also think ITV could look at moving the lunchtime bulletin, 1.30 has never worked and the ratings are quite poor. Not sure what would be better though.

It just feels too late to be referred to as "Lunchtime News"...

I'm not sure it is referred to as the "Lunchtime News" any more...
NI
Nicky
pad posted:
Also think ITV could look at moving the lunchtime bulletin, 1.30 has never worked and the ratings are quite poor. Not sure what would be better though.

It just feels too late to be referred to as "Lunchtime News"...

I'm not sure it is referred to as the "Lunchtime News" any more...


Hi - quite glad to see TVF hasn't scared you off!! Laughing

I know it's listed as "ITV News" but every time I manage to catch an edition, I always hear the presenter say "still to come on the Lunchtime News" just prior to the coming up section. Confused
CA
Cando
pad posted:

Also think ITV could look at moving the lunchtime bulletin, 1.30 has never worked and the ratings are quite poor . Not sure what would be better though.


You can say that again! Often getting only a third of the BBC's News at One. Though to be fair the BBC News at One outrates ITV's News at Ten as well which is shocking when you consider the time it airs. It's has been a ratings monster for years now.

so the 12.30pm slot would be perfect again. .

ITV's Lunchtime news at 12.30 used to get a similar beating in it's old 30 minute format!
Last edited by Cando on 9 December 2012 3:10am
BR
Brekkie
The move never made sense to me - as popular as the One o'clock News is surely having Loose Women at 1pm is a chance to appeal to the audience that doesn't want the news. At the moment by having the news at 1.30pm they effectively send the audience straight back to BBC1 (or elsewhere).

I've a feeling to Loose Women's days might be numbered - it's ratings have fallen over the last couple of years and ITV are taking it off air more and more often, so maybe if they do axe it rather than replacing it directly ITV might look at rejigging the schedule once again - though I suspect if they did move the news back to 12.30pm they'd use that as an excuse to ditch the 11.25am summary.
IT
itsrobert Founding member
Cando posted:

so the 12.30pm slot would be perfect again. .

ITV's Lunchtime news at 12.30 used to get a similar beating in it's old 30 minute format!

I don't dispute that - no ITV News programme will ever get the ratings the BBC does, that's just the way it is. My point was that as a "lunchtime" bulletin, it would be better placed to fit this description at 12.30pm than 1.30pm. 1.30pm is pushing the idea of lunchtime a bit too far. Don't forget that Channel 4 and Channel 5 used to occupy the 11.30-12.30 slot, but at the moment there is no main terrestrial domestic news until 1.00pm. Regardless of the ratings, I'd suggest 12.30 is a better time for a "lunchtime" news. It's all academic anyway, as ITV would not move Loose Women.
CF
CatsFast101
Cando posted:

so the 12.30pm slot would be perfect again. .

ITV's Lunchtime news at 12.30 used to get a similar beating in it's old 30 minute format!

I don't dispute that - no ITV News programme will ever get the ratings the BBC does, that's just the way it is. My point was that as a "lunchtime" bulletin, it would be better placed to fit this description at 12.30pm than 1.30pm. 1.30pm is pushing the idea of lunchtime a bit too far. Don't forget that Channel 4 and Channel 5 used to occupy the 11.30-12.30 slot, but at the moment there is no main terrestrial domestic news until 1.00pm. Regardless of the ratings, I'd suggest 12.30 is a better time for a "lunchtime" news. It's all academic anyway, as ITV would not move Loose Women.


I would quite like to see the 9:25am update made 7 days a week. So you would have the first 'ITV News' bulletin of the day at 9:25, axe the 11:25am update then lunchtime news at 12:30pm, with maybe a news headlines update (like the 11:25am one) at 4pm when they have regional weather. Then 6:30pm and 10pm news as they are. With no 5:30 bulletin, two overnight headlines wouldn't go a miss, at 1:30am & 4am?
DK
DanielK
Cando posted:

so the 12.30pm slot would be perfect again. .

ITV's Lunchtime news at 12.30 used to get a similar beating in it's old 30 minute format!

I don't dispute that - no ITV News programme will ever get the ratings the BBC does, that's just the way it is. My point was that as a "lunchtime" bulletin, it would be better placed to fit this description at 12.30pm than 1.30pm. 1.30pm is pushing the idea of lunchtime a bit too far. Don't forget that Channel 4 and Channel 5 used to occupy the 11.30-12.30 slot, but at the moment there is no main terrestrial domestic news until 1.00pm. Regardless of the ratings, I'd suggest 12.30 is a better time for a "lunchtime" news. It's all academic anyway, as ITV would not move Loose Women.


I would quite like to see the 9:25am update made 7 days a week. So you would have the first 'ITV News' bulletin of the day at 9:25, axe the 11:25am update then lunchtime news at 12:30pm, with maybe a news headlines update (like the 11:25am one) at 4pm when they have regional weather. Then 6:30pm and 10pm news as they are. With no 5:30 bulletin, two overnight headlines wouldn't go a miss, at 1:30am & 4am?


Soounds good except for the overnight. Keep that 1.30, done by the late news team and have the other at 5.50, 5 minutes of national, and 5 minutes of regional who then hand straight over to Daybreak with just a music sting (no visual sting) and their show starts.

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