NI
Some very interesting points being made.
If one removes the rose-tinted specs then yes, you will see that News at Ten has started after 22:00 on numerous occasions over the decades. But it was a different situation back then. There were less channels for a start but, more importantly, there were no other news programmes to rival NAT's timeslot. In this day and age, we not only have hundreds of channels to choose from, but an established 10pm news programme that has aired more or less on the dot for just over a decade, for around six nights every week. You've got to accept that you'll lose viewers to that rival if you don't start on time. Ad breaks give the viewer a chance to channel hop and, if they want news, they'll stick to BBC One if they find the Ten O'Clock News has just started. I really don't buy into the argument that the news is merely something that bogs down the whole schedule and causes viewers to go elsewhere. If it was, the BBC would not be receiving 5m-6m viewers at 10pm each night. There is an appetite for it and it can't just be audience inheritance - it's the reliability and continuity. If it was just down to audience inheritance, ITV's News at Ten would surely be receiving a similar figure to the BBC every night they have a 9pm programme watched by 9 million viewers, like I'm A Celebrity. But they're not. They're still losing viewers to the BBC at 10pm every night.
And as for weekend news no longer airing earlier on in the evening - the BBC's main evening news aired at 9pm the Saturday before last, actually.
The appetite for news is not something that tails off during the latter half of the week, it is a constant, 24/7. Yes, people (myself included) gravitate towards lighter stuff and entertainment shows over the weekend - but you can't seriously suggest that the fixed bulletin is not needed on Fridays because people couldn't give a stuff about what's going on in the world at that time of the week. NAT is not moved to 22:30 on a Friday to appease those who think that news is a minority interest on that day. It is to accommodate other entertainment programming. When was the last time the BBC did this? Yes, ITV is a commercial network first and foremost. But you cannot expect your prestige not to take a hit if the most serious of your programming is scheduled against a rival and does not even begin on time.
In terms of branding - I believe that the NAT of days gone by was distinctive in that it really did look as if it was the flagship programme. The late 1980s and 1990s gave the programme a truly unique feel away from the other daytime bulletins. Everything was moody, serious and authoritative, with no gimmicks in sight. It was a marked change from daytime bulletins but still closely tied to them. The current branding, with yellows, whites and greys, could not be more garish on the eye - and there is nothing to signify that this particular news programme is more serious and informative than the other daily bulletins.
It's easy to say that the BBC cope just fine with having a generic branding across their news output on BBC One. But they don't have the history that ITV does with news programmes at 10pm. BBC News is widely recognised as a bastion of truth and accuracy. But "News at Ten" is perhaps one of the most famous and familiar brands in the UK, again widely recognised and known. It's ITV's to exploit and promote as much as they want - they are the ones who can legitimately state that their channel is the home of News at Ten. It is as distinctly ITV as Coronation Street is.
Since ITV dispensed with that branding the term "News at Ten" could refer to anything, to any news on any channel that happens to air at 10pm. All except ITV's. It's coming to something when people use the term "News at Ten" to refer to what they've just watched on BBC One, and "ITV News" to refer to ITV's own offering. "ITV News at Ten" meets in the middle perfectly and is totally acceptable - but when is that term even used during the programme? At the sign-off. It's "ITV News" all the way through the bulletin, and "ITV News. At 10pm." during the voiceover introduction. All four decades of News at Ten were completely erased from history when the current generic branding was introduced in 2009. How anyone could claim that the current incarnation comprises everything good about the past is surely barking up the wrong tree.
If one removes the rose-tinted specs then yes, you will see that News at Ten has started after 22:00 on numerous occasions over the decades. But it was a different situation back then. There were less channels for a start but, more importantly, there were no other news programmes to rival NAT's timeslot. In this day and age, we not only have hundreds of channels to choose from, but an established 10pm news programme that has aired more or less on the dot for just over a decade, for around six nights every week. You've got to accept that you'll lose viewers to that rival if you don't start on time. Ad breaks give the viewer a chance to channel hop and, if they want news, they'll stick to BBC One if they find the Ten O'Clock News has just started. I really don't buy into the argument that the news is merely something that bogs down the whole schedule and causes viewers to go elsewhere. If it was, the BBC would not be receiving 5m-6m viewers at 10pm each night. There is an appetite for it and it can't just be audience inheritance - it's the reliability and continuity. If it was just down to audience inheritance, ITV's News at Ten would surely be receiving a similar figure to the BBC every night they have a 9pm programme watched by 9 million viewers, like I'm A Celebrity. But they're not. They're still losing viewers to the BBC at 10pm every night.
And as for weekend news no longer airing earlier on in the evening - the BBC's main evening news aired at 9pm the Saturday before last, actually.
The appetite for news is not something that tails off during the latter half of the week, it is a constant, 24/7. Yes, people (myself included) gravitate towards lighter stuff and entertainment shows over the weekend - but you can't seriously suggest that the fixed bulletin is not needed on Fridays because people couldn't give a stuff about what's going on in the world at that time of the week. NAT is not moved to 22:30 on a Friday to appease those who think that news is a minority interest on that day. It is to accommodate other entertainment programming. When was the last time the BBC did this? Yes, ITV is a commercial network first and foremost. But you cannot expect your prestige not to take a hit if the most serious of your programming is scheduled against a rival and does not even begin on time.
In terms of branding - I believe that the NAT of days gone by was distinctive in that it really did look as if it was the flagship programme. The late 1980s and 1990s gave the programme a truly unique feel away from the other daytime bulletins. Everything was moody, serious and authoritative, with no gimmicks in sight. It was a marked change from daytime bulletins but still closely tied to them. The current branding, with yellows, whites and greys, could not be more garish on the eye - and there is nothing to signify that this particular news programme is more serious and informative than the other daily bulletins.
It's easy to say that the BBC cope just fine with having a generic branding across their news output on BBC One. But they don't have the history that ITV does with news programmes at 10pm. BBC News is widely recognised as a bastion of truth and accuracy. But "News at Ten" is perhaps one of the most famous and familiar brands in the UK, again widely recognised and known. It's ITV's to exploit and promote as much as they want - they are the ones who can legitimately state that their channel is the home of News at Ten. It is as distinctly ITV as Coronation Street is.
Since ITV dispensed with that branding the term "News at Ten" could refer to anything, to any news on any channel that happens to air at 10pm. All except ITV's. It's coming to something when people use the term "News at Ten" to refer to what they've just watched on BBC One, and "ITV News" to refer to ITV's own offering. "ITV News at Ten" meets in the middle perfectly and is totally acceptable - but when is that term even used during the programme? At the sign-off. It's "ITV News" all the way through the bulletin, and "ITV News. At 10pm." during the voiceover introduction. All four decades of News at Ten were completely erased from history when the current generic branding was introduced in 2009. How anyone could claim that the current incarnation comprises everything good about the past is surely barking up the wrong tree.
CF
CatsFast101
I think messing around with things like Corrie, I'm a celeb etc. is like 1 step forward, 2 steps back. Putting news between X Factor and Downton is an accident waiting to happen- X Factors audience are not likely to be interesting in the latest political news and starting Downton at 9:15 wouldn't be sensible as people flicking at 9 won't bothered about the waiting 15 minute whilst the news is on.
From Wednesday I'm a celebrity start eliminations meaning that it extends to 90 minutes. Monday-Thursday they've freed up the 8:30pm slot; the 8:30 Monday Corrie epsiode moves to Wednesday 8pm (Creating an hour long Wednesday epsidoe). Tuesday is always reserved for football so as long as there's not football all is fine there. Mr & Mrs was until last week taking up the Wednesday 8-9 slot & Thursday 8:30pm has just been showing Emmerdale @ 40 since Corrie moved to Wednesday.
But on Friday, as they are doing this Friday, they will keep Corrie at 8:30pm and show I'm a Celebrity 9-10:30. I know it sounds a bit stupid but generally people aren't that bothered about news at weekends, the majority of people work Monday-Friday jobs and the weekend becomes the relaxation time, so the need for the news becomes a little less important. If weekend news was important we would have 30 minute bulletins.
Personally I think in this case for a popular programme (like I'm a celeb) we can forgive ITV for move Fridays News at Ten. I mean earlier this year when it was messed about for that superstar programme that probably has less viewers than News at Ten was taking the Mickey somewhat. And let's remember they have moved Mondays Corrie to avoid moving Mon's News at Ten- which speaks for it's self surely?
From Wednesday I'm a celebrity start eliminations meaning that it extends to 90 minutes. Monday-Thursday they've freed up the 8:30pm slot; the 8:30 Monday Corrie epsiode moves to Wednesday 8pm (Creating an hour long Wednesday epsidoe). Tuesday is always reserved for football so as long as there's not football all is fine there. Mr & Mrs was until last week taking up the Wednesday 8-9 slot & Thursday 8:30pm has just been showing Emmerdale @ 40 since Corrie moved to Wednesday.
But on Friday, as they are doing this Friday, they will keep Corrie at 8:30pm and show I'm a Celebrity 9-10:30. I know it sounds a bit stupid but generally people aren't that bothered about news at weekends, the majority of people work Monday-Friday jobs and the weekend becomes the relaxation time, so the need for the news becomes a little less important. If weekend news was important we would have 30 minute bulletins.
Personally I think in this case for a popular programme (like I'm a celeb) we can forgive ITV for move Fridays News at Ten. I mean earlier this year when it was messed about for that superstar programme that probably has less viewers than News at Ten was taking the Mickey somewhat. And let's remember they have moved Mondays Corrie to avoid moving Mon's News at Ten- which speaks for it's self surely?
PA
I disagree. If ITV want to compete it should start on the dot, every day, without fail and air Monday to Friday. ITV News needs to be reliable consistently and not p!ss about.
And yes, if this means losing a bit of ad revenue in the 10pm junction to change perception of what is otherwise a great news service (the website has been updated again with new features and is my first source for TV news.)
Hopefully the rebrand will strength the visual brand, and small changes by the network (like the strict 10pm sharp enforcement) will further help position ITV News as a viable replacement for BBC News for more people. It must play to its strengths whilst treating the viewers like Gods.
And yes, if this means losing a bit of ad revenue in the 10pm junction to change perception of what is otherwise a great news service (the website has been updated again with new features and is my first source for TV news.)
Hopefully the rebrand will strength the visual brand, and small changes by the network (like the strict 10pm sharp enforcement) will further help position ITV News as a viable replacement for BBC News for more people. It must play to its strengths whilst treating the viewers like Gods.
PA
I disagree. If ITV want to compete it should start on the dot, every day, without fail and air Monday to Friday. ITV News needs to be reliable consistently and not p!ss about.
And yes, if this means losing a bit of ad revenue in the 10pm junction to change perception of what is otherwise a great news service (the website has been updated again with new features and is my first source for TV news for example) so be it.
Hopefully the rebrand will strength the visual brand, and small changes by the network (like the strict 10pm sharp enforcement) will further help position ITV News as a viable replacement for BBC News for more people. It must play to its strengths whilst treating the viewers like Gods.
Result? Higher ratings and more people appreciating the fantastic journalism that so often wins critical acclaim and prestigious awards but never the overnights ITV can smile at.
And yes, if this means losing a bit of ad revenue in the 10pm junction to change perception of what is otherwise a great news service (the website has been updated again with new features and is my first source for TV news for example) so be it.
Hopefully the rebrand will strength the visual brand, and small changes by the network (like the strict 10pm sharp enforcement) will further help position ITV News as a viable replacement for BBC News for more people. It must play to its strengths whilst treating the viewers like Gods.
Result? Higher ratings and more people appreciating the fantastic journalism that so often wins critical acclaim and prestigious awards but never the overnights ITV can smile at.
CF
CatsFast101
Well I think if we want the news to start at 10pm on the dot. Try re-scheduling the ads break, so the for instance;
9:00-9:10: Programme
9:10-9:14: Ads
9:14-9:26: Programme
9:26-9:30: Ads
9:30-9:40: Programme
9:40-9:44: Ads
9:44-9:53: Programme
9:53-9:56: Ads
9:56-9:59: Programme
9:59-10:00: Quick ITV promo & Continuity
10:00-10:28: ITV News at Ten
That creates 44 minutes of actual programmes in the 9pm slot alongside 12 minutes of Ads. And most importantly News at Ten starts on time!
9:00-9:10: Programme
9:10-9:14: Ads
9:14-9:26: Programme
9:26-9:30: Ads
9:30-9:40: Programme
9:40-9:44: Ads
9:44-9:53: Programme
9:53-9:56: Ads
9:56-9:59: Programme
9:59-10:00: Quick ITV promo & Continuity
10:00-10:28: ITV News at Ten
That creates 44 minutes of actual programmes in the 9pm slot alongside 12 minutes of Ads. And most importantly News at Ten starts on time!
BU
It's just a shame you can't have 4 centre breaks in an hour-long programme and that an hour slot on ITV is 46 minutes!
Well I think if we want the news to start at 10pm on the dot. Try re-scheduling the ads break, so the for instance;
9:00-9:10: Programme
9:10-9:14: Ads
9:14-9:26: Programme
9:26-9:30: Ads
9:30-9:40: Programme
9:40-9:44: Ads
9:44-9:53: Programme
9:53-9:56: Ads
9:56-9:59: Programme
9:59-10:00: Quick ITV promo & Continuity
10:00-10:28: ITV News at Ten
That creates 44 minutes of actual programmes in the 9pm slot alongside 12 minutes of Ads. And most importantly News at Ten starts on time!
9:00-9:10: Programme
9:10-9:14: Ads
9:14-9:26: Programme
9:26-9:30: Ads
9:30-9:40: Programme
9:40-9:44: Ads
9:44-9:53: Programme
9:53-9:56: Ads
9:56-9:59: Programme
9:59-10:00: Quick ITV promo & Continuity
10:00-10:28: ITV News at Ten
That creates 44 minutes of actual programmes in the 9pm slot alongside 12 minutes of Ads. And most importantly News at Ten starts on time!
It's just a shame you can't have 4 centre breaks in an hour-long programme and that an hour slot on ITV is 46 minutes!
JA
So basically, like America does it. They often have ad breaks right after the title sequence and just before the end credits - a policy Channel 4 have done sometimes as well.
Well I think if we want the news to start at 10pm on the dot. Try re-scheduling the ads break, so the for instance;
9:00-9:10: Programme
9:10-9:14: Ads
9:14-9:26: Programme
9:26-9:30: Ads
9:30-9:40: Programme
9:40-9:44: Ads
9:44-9:53: Programme
9:53-9:56: Ads
9:56-9:59: Programme
9:59-10:00: Quick ITV promo & Continuity
10:00-10:28: ITV News at Ten
That creates 44 minutes of actual programmes in the 9pm slot alongside 12 minutes of Ads. And most importantly News at Ten starts on time!
9:00-9:10: Programme
9:10-9:14: Ads
9:14-9:26: Programme
9:26-9:30: Ads
9:30-9:40: Programme
9:40-9:44: Ads
9:44-9:53: Programme
9:53-9:56: Ads
9:56-9:59: Programme
9:59-10:00: Quick ITV promo & Continuity
10:00-10:28: ITV News at Ten
That creates 44 minutes of actual programmes in the 9pm slot alongside 12 minutes of Ads. And most importantly News at Ten starts on time!
RB
I disagree. when a channel knows it has the evening to itself ratings wise, then people are not going to turn over for the sake of a 15 minute news bulletin. Look at Xmas Day. The News on BBC1 is often one of the top rated programmes because it is sandwiched between two popular programmes.
I think messing around with things like Corrie, I'm a celeb etc. is like 1 step forward, 2 steps back. Putting news between X Factor and Downton is an accident waiting to happen- X Factors audience are not likely to be interesting in the latest political news and starting Downton at 9:15 wouldn't be sensible as people flicking at 9 won't bothered about the waiting 15 minute whilst the news is on.
I disagree. when a channel knows it has the evening to itself ratings wise, then people are not going to turn over for the sake of a 15 minute news bulletin. Look at Xmas Day. The News on BBC1 is often one of the top rated programmes because it is sandwiched between two popular programmes.
BR
It depends on the show though - viewers might stay tuned for the news if it's in between X Factor and I'm a Celeb as the two get similar audiences, but would X Factor viewers have sat through a 15 minute news bulletin then watched Downton Abbey when it launched.
I also don't believe channel hopping is too much of an issue if News at Ten starts a couple of minutes late - people hopping are likely to be looking for something other than news, so BBC News getting a head start doesn't matter too much. The flipside too is many 9pm shows on other channels don't actually finish by 10pm on the dot, so those channel hopping after watching them are more likely to stumble on the News at Ten headlines if they're a couple of minutes late and the BBC is already into it's first story.
I also don't believe channel hopping is too much of an issue if News at Ten starts a couple of minutes late - people hopping are likely to be looking for something other than news, so BBC News getting a head start doesn't matter too much. The flipside too is many 9pm shows on other channels don't actually finish by 10pm on the dot, so those channel hopping after watching them are more likely to stumble on the News at Ten headlines if they're a couple of minutes late and the BBC is already into it's first story.
RI
Just thought I'd repost the whole post as I agree with a lot that 'BBCNicky' says. The brand 'News At Ten' should be exploited by ITV as one of it's Crown Jewels, not generalised into a normal ITV News bulletin. It should be marketed differently (for me very similar to the 2008 News At Ten) and be more hard hitting than the other lighter ITV News bulletins. Note to ITV, I'm also agreeing with others stating the programme should start on time 5 days a week.
For me ITV's News bulletins should be like this... I personally feel that ITV should scrap Daybreak and the 5:30am News if approved by Ofcom. Spend the money on making the ITV News more watchable (both National and Regional). Maybe replace Daybreak with Batman starring Adam West etc...maybe not. Anyway this is about the News...
I'd personally go for something like this...
WEEKDAYS 95 Minutes National/International News and 39 Mins Regional News per day.
6:00am ITV News
6:05am ITV Regional News ( 3 minute sub-regional bulletin )
7:00am ITV News
7:05am ITV Regional News ( 3 minute sub-regional bulletin )
8:00am ITV News
8:07am ITV Regional News ( 3 minute sub-regional bulletin )
13:30pm ITV News
13:55pm ITV Regional News 5 minute sub-regional bulletin
17:30pm ITV News (didn't agree with this at first, but it may allow ITV to achieve higher ratings later...)
18:00pm ITV Regional News ( ENGLAND ONLY - 20 minute bulletin. As the programme for the English regions has been reduced to a 20 minute bulletin, I feel Ofcom/ITV should agree on three new sub-regional News programmes that are actually made in the sub-regions - instead of ITV's recent half baked proposal. These programmes would be for the East Midlands, Thames Valley and the West Of England. Under this plan the Scottish side of the old 'Border' region would now belong to STV. )
22:00pm ITV News At Ten
22:25pm ITV Regional News ( 5 minute sub-regional bulletin )
WEEKENDS 60 Minutes National/International News and 10 Mins Regional News per day.
6:00am ITV News (5 minute bulletin)
7:00am ITV News (5 minute bulletin)
8:00am ITV News (5 minute bulletin)
11:45am ITV News
17:30pm ITV News
17:45pm ITV Regional News (sub-regional, 5 minute bulletin)
22:00pm ITV News At Ten
22:20pm ITV Regional News (sub-regional, 5 minute bulletin)
If one removes the rose-tinted specs then yes, you will see that News at Ten has started after 22:00 on numerous occasions over the decades. But it was a different situation back then. There were less channels for a start but, more importantly, there were no other news programmes to rival NAT's timeslot. In this day and age, we not only have hundreds of channels to choose from, but an established 10pm news programme that has aired more or less on the dot for just over a decade, for around six nights every week. You've got to accept that you'll lose viewers to that rival if you don't start on time. Ad breaks give the viewer a chance to channel hop and, if they want news, they'll stick to BBC One if they find the Ten O'Clock News has just started. I really don't buy into the argument that the news is merely something that bogs down the whole schedule and causes viewers to go elsewhere. If it was, the BBC would not be receiving 5m-6m viewers at 10pm each night. There is an appetite for it and it can't just be audience inheritance - it's the reliability and continuity. If it was just down to audience inheritance, ITV's News at Ten would surely be receiving a similar figure to the BBC every night they have a 9pm programme watched by 9 million viewers, like I'm A Celebrity. But they're not. They're still losing viewers to the BBC at 10pm every night.
And as for weekend news no longer airing earlier on in the evening - the BBC's main evening news aired at 9pm the Saturday before last, actually.
The appetite for news is not something that tails off during the latter half of the week, it is a constant, 24/7. Yes, people (myself included) gravitate towards lighter stuff and entertainment shows over the weekend - but you can't seriously suggest that the fixed bulletin is not needed on Fridays because people couldn't give a stuff about what's going on in the world at that time of the week. NAT is not moved to 22:30 on a Friday to appease those who think that news is a minority interest on that day. It is to accommodate other entertainment programming. When was the last time the BBC did this? Yes, ITV is a commercial network first and foremost. But you cannot expect your prestige not to take a hit if the most serious of your programming is scheduled against a rival and does not even begin on time.
In terms of branding - I believe that the NAT of days gone by was distinctive in that it really did look as if it was the flagship programme. The late 1980s and 1990s gave the programme a truly unique feel away from the other daytime bulletins. Everything was moody, serious and authoritative, with no gimmicks in sight. It was a marked change from daytime bulletins but still closely tied to them. The current branding, with yellows, whites and greys, could not be more garish on the eye - and there is nothing to signify that this particular news programme is more serious and informative than the other daily bulletins.
It's easy to say that the BBC cope just fine with having a generic branding across their news output on BBC One. But they don't have the history that ITV does with news programmes at 10pm. BBC News is widely recognised as a bastion of truth and accuracy. But "News at Ten" is perhaps one of the most famous and familiar brands in the UK, again widely recognised and known. It's ITV's to exploit and promote as much as they want - they are the ones who can legitimately state that their channel is the home of News at Ten. It is as distinctly ITV as Coronation Street is.
Since ITV dispensed with that branding the term "News at Ten" could refer to anything, to any news on any channel that happens to air at 10pm. All except ITV's. It's coming to something when people use the term "News at Ten" to refer to what they've just watched on BBC One, and "ITV News" to refer to ITV's own offering. "ITV News at Ten" meets in the middle perfectly and is totally acceptable - but when is that term even used during the programme? At the sign-off. It's "ITV News" all the way through the bulletin, and "ITV News. At 10pm." during the voiceover introduction. All four decades of News at Ten were completely erased from history when the current generic branding was introduced in 2009. How anyone could claim that the current incarnation comprises everything good about the past is surely barking up the wrong tree.
And as for weekend news no longer airing earlier on in the evening - the BBC's main evening news aired at 9pm the Saturday before last, actually.
The appetite for news is not something that tails off during the latter half of the week, it is a constant, 24/7. Yes, people (myself included) gravitate towards lighter stuff and entertainment shows over the weekend - but you can't seriously suggest that the fixed bulletin is not needed on Fridays because people couldn't give a stuff about what's going on in the world at that time of the week. NAT is not moved to 22:30 on a Friday to appease those who think that news is a minority interest on that day. It is to accommodate other entertainment programming. When was the last time the BBC did this? Yes, ITV is a commercial network first and foremost. But you cannot expect your prestige not to take a hit if the most serious of your programming is scheduled against a rival and does not even begin on time.
In terms of branding - I believe that the NAT of days gone by was distinctive in that it really did look as if it was the flagship programme. The late 1980s and 1990s gave the programme a truly unique feel away from the other daytime bulletins. Everything was moody, serious and authoritative, with no gimmicks in sight. It was a marked change from daytime bulletins but still closely tied to them. The current branding, with yellows, whites and greys, could not be more garish on the eye - and there is nothing to signify that this particular news programme is more serious and informative than the other daily bulletins.
It's easy to say that the BBC cope just fine with having a generic branding across their news output on BBC One. But they don't have the history that ITV does with news programmes at 10pm. BBC News is widely recognised as a bastion of truth and accuracy. But "News at Ten" is perhaps one of the most famous and familiar brands in the UK, again widely recognised and known. It's ITV's to exploit and promote as much as they want - they are the ones who can legitimately state that their channel is the home of News at Ten. It is as distinctly ITV as Coronation Street is.
Since ITV dispensed with that branding the term "News at Ten" could refer to anything, to any news on any channel that happens to air at 10pm. All except ITV's. It's coming to something when people use the term "News at Ten" to refer to what they've just watched on BBC One, and "ITV News" to refer to ITV's own offering. "ITV News at Ten" meets in the middle perfectly and is totally acceptable - but when is that term even used during the programme? At the sign-off. It's "ITV News" all the way through the bulletin, and "ITV News. At 10pm." during the voiceover introduction. All four decades of News at Ten were completely erased from history when the current generic branding was introduced in 2009. How anyone could claim that the current incarnation comprises everything good about the past is surely barking up the wrong tree.
Just thought I'd repost the whole post as I agree with a lot that 'BBCNicky' says. The brand 'News At Ten' should be exploited by ITV as one of it's Crown Jewels, not generalised into a normal ITV News bulletin. It should be marketed differently (for me very similar to the 2008 News At Ten) and be more hard hitting than the other lighter ITV News bulletins. Note to ITV, I'm also agreeing with others stating the programme should start on time 5 days a week.
For me ITV's News bulletins should be like this... I personally feel that ITV should scrap Daybreak and the 5:30am News if approved by Ofcom. Spend the money on making the ITV News more watchable (both National and Regional). Maybe replace Daybreak with Batman starring Adam West etc...maybe not. Anyway this is about the News...
I'd personally go for something like this...
WEEKDAYS 95 Minutes National/International News and 39 Mins Regional News per day.
6:00am ITV News
6:05am ITV Regional News ( 3 minute sub-regional bulletin )
7:00am ITV News
7:05am ITV Regional News ( 3 minute sub-regional bulletin )
8:00am ITV News
8:07am ITV Regional News ( 3 minute sub-regional bulletin )
13:30pm ITV News
13:55pm ITV Regional News 5 minute sub-regional bulletin
17:30pm ITV News (didn't agree with this at first, but it may allow ITV to achieve higher ratings later...)
18:00pm ITV Regional News ( ENGLAND ONLY - 20 minute bulletin. As the programme for the English regions has been reduced to a 20 minute bulletin, I feel Ofcom/ITV should agree on three new sub-regional News programmes that are actually made in the sub-regions - instead of ITV's recent half baked proposal. These programmes would be for the East Midlands, Thames Valley and the West Of England. Under this plan the Scottish side of the old 'Border' region would now belong to STV. )
22:00pm ITV News At Ten
22:25pm ITV Regional News ( 5 minute sub-regional bulletin )
WEEKENDS 60 Minutes National/International News and 10 Mins Regional News per day.
6:00am ITV News (5 minute bulletin)
7:00am ITV News (5 minute bulletin)
8:00am ITV News (5 minute bulletin)
11:45am ITV News
17:30pm ITV News
17:45pm ITV Regional News (sub-regional, 5 minute bulletin)
22:00pm ITV News At Ten
22:20pm ITV Regional News (sub-regional, 5 minute bulletin)
GM
Looks like ITV News will be broadcast at 10.30pm on Fridays until the 14th of December at least.
"I'm a Celeb" take the slot this Friday and next, then "100 Years of the Royal Variety Performance" is on the 7th, and "Night of Heroes 2012" airs on the 14th.
"I'm a Celeb" take the slot this Friday and next, then "100 Years of the Royal Variety Performance" is on the 7th, and "Night of Heroes 2012" airs on the 14th.