The Newsroom

ITV News

Brand realignment onwards (October 2009)

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AM
amosc100
JAS84 posted:
So half of the local news got pre-empted. Are they doing a longer than usual local news after the News At Quarter To Ten then?


I could respond with saying is the Pope a Muslim?

The schedule is as follows:

1800 Regional News
1815 ITV News
1845 Emmerdale
1915 International Football
2145 ITV News
2220 International Football Highlights
2320 Film
CC
Cross Channel
A nice new ITV News promo

It's like a News 24 (BBCNC) countdown Very Happy



Very nice promo! Very nice indeed.
RO
rob Founding member
Now THAT is what I call a news promo. Superb!
TV
TV Matters
A nice new ITV News promo

It's like a News 24 (BBCNC) countdown Very Happy



Very nice promo! Very nice indeed.


Can someone capture and upload in HD please?
DB
dbl
[quote="TV Matters" pid="848691"][quote="Cross Channel" pid="848684"]


Can someone capture and upload in HD please?


Upscaled HD fine? (since ITV don't playout trailers in HD yet.)
BR
Brekkie
I just can't bring myself to watch anything with George Osbourne's face on it.
JA
JAS84
JAS84 posted:
So half of the local news got pre-empted. Are they doing a longer than usual local news after the News At Quarter To Ten then?

I could respond with saying is the Pope a Muslim?

The schedule is as follows:

1800 Regional News
1815 ITV News
1845 Emmerdale
1915 International Football
2145 ITV News
2220 International Football Highlights
2320 Film
Thanks. But they have done what I suggested in the past, so it's not as obvious as you made out.
TV
TV Matters
[quote="dbl" pid="848700"][quote="TV Matters" pid="848691"]


Can someone capture and upload in HD please?


Upscaled HD fine? (since ITV don't playout trailers in HD yet.)


I never realised that was the case, but yeah, please Smile
PA
pad
That promo is literally amazing!

The music is brilliant! I hope the new music from January's like this!
NI
Nicky
pad posted:
That promo is literally amazing!

The music is brilliant! I hope the new music from January's like this!


I agree, very nice music, if a little BBC-influenced! Laughing

However I must say that the current music is the best part of the 2009 look for me. It's not as good as the imposing NAT music of course, but it's certainly a hell of a lot better than the 2006 package which was just far too percussive and harsh. Though the current music is all synthesised, I love the presence of orchestral strings, particularly in the build-up to the close theme.

Also, is it me or has the classic ITN motif gradually become higher and higher in pitch with every reworked theme?!
IT
itsrobert Founding member
Yes, more or less. The first reworked theme in 1992 was higher in pitch than the original; 1995 was another step up, but stayed the same in 1999; 2004 was another increase and stayed the same in 2006; and finally 2009 was even higher in pitch again.

I've not been really fond of any ITV News music since the 1999 music was dropped in 2004. Of the modern themes, 2004 is probably my favourite - I think the current titles sound like a horrible police siren droning on. Plus, the ITN notes are far too high pitch. It's arguably become a parody. If they keep the traditional tune any longer, I'd prefer they drop the pitch significantly once more. I know some people prefer the 1992 theme but the trumpet in that theme does sound rather synthesised - my personal opinion is that the original 1967 theme was the best. That was performed by a real orchestra and the full Awakening piece sounds wonderful to this day.
NI
Nicky
The themes with real orchestras always crop up as the favourites - but listening to the 1992 and 1995 ones, I do get the impression that they aren't completely "authentic". I can hear certain elements that appear to be synthesised, especially the trumpets as indicated.

While we're on the subject of themes I do wonder who decided that ITV's America Decides coverage should use NBC's. I did like it because it appeared to be performed with a full orchestra, but it wasn't as epic and serious as 2008's US election theme.

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