SW
They really improved their editorial approach when the 2008 News at Ten look was rolled out across the bulletins, but I watched tonight and I felt like I'd gone back to 2006/7. They lead on the Anders Breivik story, emphasising the faux outrage at him being given 21 years (when the editors will no doubt know the vast difference in the Norwegian judicial system). The reporter simply said at the end of the report that the case will be reviewed before he is released and will be held of he is still a danger- but it was said in such a low key way that the key fact almost became just a side note so ITV could keep their sensationalist headline, but to anyone paying attention that one line rendered the entire report irrelevant.
I see it's that time of the year again... they're rolling out all sorts of "emotive language" tonight. Who tells them that using such language works? It sounds frankly embarrassing at times - a shame as they're capable of so much better. I've said it before but I can't help but feel ITV News needs a bloody good editorial shake-up before any cosmetic changes.
A shame then that any future rebrand will almost certainly leave the one aspect of ITV News most in need of repair simply untouched.
A shame then that any future rebrand will almost certainly leave the one aspect of ITV News most in need of repair simply untouched.
They really improved their editorial approach when the 2008 News at Ten look was rolled out across the bulletins, but I watched tonight and I felt like I'd gone back to 2006/7. They lead on the Anders Breivik story, emphasising the faux outrage at him being given 21 years (when the editors will no doubt know the vast difference in the Norwegian judicial system). The reporter simply said at the end of the report that the case will be reviewed before he is released and will be held of he is still a danger- but it was said in such a low key way that the key fact almost became just a side note so ITV could keep their sensationalist headline, but to anyone paying attention that one line rendered the entire report irrelevant.
