The Newsroom

ITV News

Brand realignment onwards (October 2009)

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IT
itsrobert Founding member
It really struck me this evening how sensational ITV News output has become. Not only the wording, but even the way the anchors present the programme. Natasha, and even Alastair, were very dramatic, to what can only be described as comedic affect.


Funnily enough, Joshua, I saw that bulletin and thought exactly the same thing. Alastair Stewart has definitely become increasingly over the top in his delivery in recent years. He also comes across as a bit smug at times, too. That said, I believe he is a thoroughly lovely person off-camera. Watching clips of him from the 80s on TV Ark reminds me that he wasn't always like this; it's definitely only happened since he returned to ITV News. Maybe it's the result of him having spent so many years on regional news in between?


I agree with you both completely. It is this kind of tackiness and "OTT" language that I'm sick to the back teeth of every time I choose to watch ITV News. And to think we all thought they were calming down the sensationalist crap a couple of years ago! The language used by newscasters and reporters over the last year has been ridiculous. I've noticed some dubious orders of news stories in bulletins lately as well, and by God do they love zooming into the presenter! It's not even subtle either, it's very noticeable and at times - as Joshua says - looks rather "comedic".

Also, has anybody else noticed that they're almost going back to the days of The Late News, with a 90-minute programme at 9pm and a generic "ITV News" at 10:30pm (or sometimes even 10:45pm)? After all that fuss they made about extending NAT to 5-nights-a-week you'd think they'd stick to it.

And while I'm on this rant (!) - every time I watch News at Ten it never begins until two minutes past. You might argue it's not much of a difference but I'm pretty sure that even a year or so ago they were bang on 22:00 every night.


Interesting observations, Nicky, and I do agree with them. I haven't watched ITV News regularly for quite a while now, specifically as a result of the editorial agenda, sensationalist scripts and OTT delivery. I generally watch BBC News or Channel 4 News now, as I find their style and journalistic quality more to my liking on the whole. Alastair Stewart used to be my favourite presenter on ITV News, especially after Trevor left. However, he's gone so OTT recently that his delivery has become comedic. He's practically a caricature. And those smug smiles he does when his co-presenter is reading a lighter story really irritate me too. I'm sure this is only a relatively recent development. I don't recall him presenting like this even a couple of years ago.

As for the timings, it's disappointing to hear that News at Ten is sometimes airing as late as 10.45 pm. As for the 10.02 pm start, I can understand that ITV want to squeeze in as many adverts as possible, but if it says it starts at 10 pm, then it should do in my opinion. Both the lunchtime and evening bulletins manage to start at 1.28 pm and 6.30 pm precisely every day, so I see no reason why NAT can't start on time too. Out of interest, how frequently did it start late in the 1980s and 90s? I do recall seeing some bulletins that started after 10 pm as the late 80s titles had the clock hand adjusted accordingly. But, how often did this happen?
BS
Ben Shatliff
Looking ahead at the schedules in the new year, and I notice that ITV1 is having a 5 minute news bulletin at 9.25am every Saturday & Sunday morning. Bit surprising, and not unwelcome but anyone know why ?


Is this in edition to the lunchtime news update or replacing it, is it for five minutes and does it include any regional content?

I think it is better if they try and have weekend news programmes at regular times rather than staggered, this is a good idea, there should be more regional news again too.
AN
Andrew Founding member
There have been about 3 or 4 occasions on Fridays only this Autumn when News at Ten has been on at 10:30pm. All other editions have been on at Ten, including all editions Monday to Thursdays except when the football sometimes delays it to 10:10pm. Hardly as bad as made out above.
NI
Nicky
There have been about 3 or 4 occasions on Fridays only this Autumn when News at Ten has been on at 10:30pm. All other editions have been on at Ten, including all editions Monday to Thursdays except when the football sometimes delays it to 10:10pm. Hardly as bad as made out above.


My mistake - I omitted the "Friday" from my original post. But my use of "The Late News", which of course aired on Friday evenings, should have given you a hint as to what I meant...

But what do you mean "hardly as bad as made out above"? They made such a fuss of extending NAT to Friday nights a year or two ago, and then they go and renege on it for crap like the I'm A Celebrity final and The World's Favourite Bee Gees Song (or whatever the hell it was called).
EX
excel99
Looking ahead at the schedules in the new year, and I notice that ITV1 is having a 5 minute news bulletin at 9.25am every Saturday & Sunday morning. Bit surprising, and not unwelcome but anyone know why ?

That's a bit random isn't it - the other bulletins, including the Morning News, still seem to be there as usual. I could understand why they might do it over Christmas instead of a 5-minute bulletin at 5.55am to allow them to get staff in three and a half hours later, but can't really see the reasoning here at all.

Wonder if the overnight presenter or the National lunchtime/London Tonight presenter will present this new bulletin. Either way I can't see it being at any great expense to ITV as they have someone 'on duty' at all times. The only rationale I can think off is that ITV want to offer a token morning news bulletin in place of Daybreak at weekends at a time when people may watch (i.e. not 5.30am). Even then it's not a very good rationale! Welcome indeed though

There probably wouldn't be a saving if they moved the 5.55am bulletin to 9.25am over Christmas as they would still have staff on duty overnight. I don't think ITV are compelled to have a morning bulletin so they could have scrapped the 5.55am entirely over Christmas if they didn't want a presenter and studio crew working overnight. It would have been more useful at 9.25am though with no Daybreak
AN
Andrew Founding member
Probably for the wrong thread as I'm now talking about the breakfast licence but as there is no Daybreak next week maybe they could have brought back the old GMTV News style stand alone bulletin, where you would have a 10 min bulletin at some point between 6am and 925am surrounded by children's programmes.
MA
Macalolo
Coming up and headlines music played instead of closing theme on the lunchtime news.
IT
itsrobert Founding member
By my reckoning it's 10 years in a couple of weeks since ITV News stripped all mention of ITN from its broadcasts. I think it was in January 2002 that the "From ITN" was hacked off the voiceovers; reporters stopped signing off with "ITN" and the ITN logo was removed from astons etc.

This may be a daft question, but do you think it has been good for ITV News or not? Personally, I can understand why ITV wanted it in the modern competitive TV world, but I really think distancing themselves from ITN has hurt the authority of the brand. Everyone knew ITN and I think it was widely accepted as a serious news provider; as I recall in the 80s and 90s ITN bulletins got better ratings than the BBC's. However, one could argue it's been a blessing in disguise for ITN. Over the past decade we've seen the editorial quality of ITV News severely deteriorate and as a result of the change ITN has been able to take a back seat with most of the blame being attributed to ITV.

In sum, I appreciate why it happened but I think it was backward step for news on ITV.
LU
Luke
There have been about 3 or 4 occasions on Fridays only this Autumn when News at Ten has been on at 10:30pm. All other editions have been on at Ten, including all editions Monday to Thursdays except when the football sometimes delays it to 10:10pm. Hardly as bad as made out above.


on at 10.15 tonight.
IT
itsrobert Founding member
James Mates with the Christmas Eve news tonight. No festive endcap from ITN this year? Sad
MA
Macalolo
Whose presenting today?
GM
GMc
Whose presenting today?


Romilly Weeks.

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