NI
I'm split on this actually. Take the current and previous looks: both are virtual, but I'm sure most would agree that the London skyline backdrop was one of the best "sets" ever used for an ITV bulletin. That night-time view, though synthetic, was totally breathtaking. In stark contrast, the current design just looks like a mish-mash of rectangles.
Then again, there have also been awful "real" sets. Remember 1999-2004?
It all depends on who is designing the set, I suppose. Did the same people design the NAT '08 and the current backdrop...?
I would hope so.
But, as awful as the current branding is, I do think that an editorial revamp needs to happen first. And fire whoever's doing the graphics - talk about taking the mick! Some of the graphics designed lately look like they've been done for a children's programme or something.
I wonder if ITV News will ever break out of the virtual studio in future ?
To me, virtual has lot's of potential, but it's not used to any particular effect now since the 'Theatre of News' frame / platform were taken down, it's just a backdrop.
I think for the next revamp it should be back to bringing in some real elements. Virtual has had it's day.
To me, virtual has lot's of potential, but it's not used to any particular effect now since the 'Theatre of News' frame / platform were taken down, it's just a backdrop.
I think for the next revamp it should be back to bringing in some real elements. Virtual has had it's day.
I'm split on this actually. Take the current and previous looks: both are virtual, but I'm sure most would agree that the London skyline backdrop was one of the best "sets" ever used for an ITV bulletin. That night-time view, though synthetic, was totally breathtaking. In stark contrast, the current design just looks like a mish-mash of rectangles.
Then again, there have also been awful "real" sets. Remember 1999-2004?
It all depends on who is designing the set, I suppose. Did the same people design the NAT '08 and the current backdrop...?
I know this is jumping the gun a bit, but if this change did take place, surely they would take the opportunity to rebrand etc again?
I would hope so.
But, as awful as the current branding is, I do think that an editorial revamp needs to happen first. And fire whoever's doing the graphics - talk about taking the mick! Some of the graphics designed lately look like they've been done for a children's programme or something.
. Nothing to write home about. I've never been impressed with her delivery, even when she did the BBC Six. Her voice is very weak and monotonous and as such I really don't get what others see in her. Not ITV News's greatest ever appointment, in my opinion. I much prefer Julie, Mary and Nina.