NI
Sky - whether or not the people questioned thought ITV News was more in touch with viewers is neither here nor there. It doesn't necessarily mean that that they thought it was an aspect of the service that worked well. As the ratings have continually displayed every week since the November 2009 rebrand, the editorial stance used since that time is not working.
I'm sure I'm not the only one who noticed editorial changes to ITV News programmes, and in particular News at Ten, by the end of its 'first' year - i.e., around the time of Trevor's departure and the whole US election craze. As Badger264 has noted, ITV News in 2009 (until September or October) was easily the best it had been for years - many forum members commented on how well NaT was bedding in, how well the human interest was being calmed down, and how ITV News as a whole was becoming more and more similar to how it 'used' to be before the human interest was introduced. And - according to both BARB and MediaGuardian rating summaries - the viewing figures for NaT were increasing as a result of these visible editorial changes.
I can safely say the only ITV News programme I have enjoyed since the November 2009 changes was Election 2010. Odd choice of desk and studio setting (no doubt influenced by the wishes of the ITV lot) but great music, great graphics, great presenters, great coverage overall. As far as the news bulletins go, nothing seems to be working for me at all.
In an ideal world, yes... not just the professional 'look', but the editorial feel as well...
Is the problem on ITN's side, or ITV's side? Or both? Personally, I think that it's on ITV's side. This realignment as pushed by the bosses at ITV isn't working well. If it was, ITV News would be getting healthy ratings more often than one night every two months or something, which is practically the case now. I don't think 'sticking to their guns' is an option anymore. But the faults really do have to be laid at the door of the editor, who is (apparently) ITN through and through.
I think this is a really difficult one, because there are undoubtedly too many human interest stories and lazy attempts to make stories personal to the viewer. But the reason ITV News focuses on this is because the audience research conducted before the rebrand revealed it was something viewers felt defined and distinguished ITV News from that of the BBC (which audiences told us was authoritative but also dry and aloof).
Sky - whether or not the people questioned thought ITV News was more in touch with viewers is neither here nor there. It doesn't necessarily mean that that they thought it was an aspect of the service that worked well. As the ratings have continually displayed every week since the November 2009 rebrand, the editorial stance used since that time is not working.
I'm sure I'm not the only one who noticed editorial changes to ITV News programmes, and in particular News at Ten, by the end of its 'first' year - i.e., around the time of Trevor's departure and the whole US election craze. As Badger264 has noted, ITV News in 2009 (until September or October) was easily the best it had been for years - many forum members commented on how well NaT was bedding in, how well the human interest was being calmed down, and how ITV News as a whole was becoming more and more similar to how it 'used' to be before the human interest was introduced. And - according to both BARB and MediaGuardian rating summaries - the viewing figures for NaT were increasing as a result of these visible editorial changes.
I can safely say the only ITV News programme I have enjoyed since the November 2009 changes was Election 2010. Odd choice of desk and studio setting (no doubt influenced by the wishes of the ITV lot) but great music, great graphics, great presenters, great coverage overall. As far as the news bulletins go, nothing seems to be working for me at all.
That said, ITV still feels like its missing a ‘big’ bulletin. But I really don’t know what the answer to that is. Bring back the old NAT?
In an ideal world, yes... not just the professional 'look', but the editorial feel as well...
The trouble is that the strategy has totally failed and they seem unable or unwilling to accept that and try something else. [...] their 'strategy' has been an abject failure.
Is the problem on ITN's side, or ITV's side? Or both? Personally, I think that it's on ITV's side. This realignment as pushed by the bosses at ITV isn't working well. If it was, ITV News would be getting healthy ratings more often than one night every two months or something, which is practically the case now. I don't think 'sticking to their guns' is an option anymore. But the faults really do have to be laid at the door of the editor, who is (apparently) ITN through and through.
Last edited by Nicky on 19 February 2011 6:04pm
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I think the ITV News Haiti coverage was excellent though, and fully deserved to win. But how come the 'ITV News..... at Ten' wins when it's been really sub-standard for the last couple of years? Apart from certain stories like Haiti, it's been really shoddy stuff.
