ITV News

Which Brand is being realigned Russell or Jo?

Hehe, yes the look is fine, its just the independence. Anyway as long as the content is okay that's the main thing

That's exactly what I thought of the first time I saw the preview pic of the studio!

It's all just so crap. It could've been really good, if only they'd put more effort in but you can tell they've cut corners.

Oh well, they've made their bed now - watch the viewing figures fall. I certainly won't be tuning in again.

Very little of "The Awakening" left in the new theme, although I notice the very end of the new theme is straight out of the 1995 closing theme arrangement.

Not a fan of the title sequence, its very Channel 4 News, but they do it properly. On the positive side the graphics are otherwise good.

Do you think Alistair realises his desk is illegally parked ?

http://www.gorillaenterprises.co.uk/upload/uploadFiles/itvnewslines.jpg

Oh dear. It would appear my humour was far too subtle for you.

Just to help you along, there are those that would consider Rooney having a child is not newsworthy.

It's all ok, I guess.

Titles - probably better than the old teal clock, although they remind me a bit of a news version of 'Doom'.

Studio - alright. Not bad, but not sure it's an improvement.

Graphics - neither better nor worse.

I do think that stripping News at Ten of its identity is a real backward step. It looked and felt so good before - and now it's nothing special. Even the voiceover sounds like it's trying to distance itself from the famous brand: "The ITV News..........................................at ten".

But, like I've said before, I hardly ever watch ITV News - so, realistically, after today, it won't make that much of a difference to me.

Oh dear. First it was a giant seagull newsreader attack in Melbourne, now giant babies attack at ITN. Enormous case of no-style over substance. For the last time, people don't buy fake sets. It screams fake, fake but "oh the news is real". It doesn't work. They've realigned the brand alright, to a more confused and clumsy one. The set looks like a fake underground car park in a computer game. ("Honey, I thought the news was on!"). A gorgeous, simpler, smaller set made of real elements would have worked well.

Promoting the human element in a crowded field may be a smart move. They cannot claim any distinction of being first or fast (Hello, their news is at 1:30, 6:30 and 10 only, pretty much). But the "we are news for dumb people" branding is a mistake. They could done it more effectively (and clearer).

The only thing I like about it, funnily enough, are the supers.

I think it's a modern interpretation of the BBC News set from 1993.

HAAAAAAA! Brilliant!

I only saw the opening News at Ten titles and that was enough for me. Hopeless. They've destroyed iconic titles which, bearing in mind the news coverage is nowhere near as good as the BBC's, was the only reason to watch it. Now it looks like a cross between a crap computer game and The Day Today.

I'd go along with the consensus that although they were right to revamp the other bulletins they should have left News at Ten well alone. It's lost its panache and become simply another ITV News bulletin, which was not the reason why I - and I guess many others - were tuning in!

Here's hoping they realise the error of their ways and quickly phase in some form of individualism, even if it is just a few 'at Ten' tags and 'the ITV... News at Ten' namechecks.