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ITV News

Brand realignment onwards (October 2009)

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TV
TV Matters
BBCNicky posted:
Could either of you describe it for those who didn't get to see it, please?


It was like a movie trailer. The bed music was the original but seemed to be remixed and louder. I'll try and upload but it depends if it works.
TM
Telly Media
Looks like its been uploaded to YouTube already (assuming this is it) ...

http://www.youtube.com/watch?v=ykRSEGjNPAg

Really like the graphics.
JA
Jamesypoo
They did a similar thing a couple of weeks ago, too for a different story (something to do with Afghanistan I think). I reckon the bit where they appear in vision is pre-recorded with just new voiceovers.
TM
Telly Media
Yeah, I think you're right about the in-vision bit at the end. Seems quite generic, so could be used for any story.

Does anyone have the earlier trailer for Afghanistan then? Would be interested to see that too ...
JA
Jamesypoo
Sky Networks posted:
Yeah, I think you're right about the in-vision bit at the end. Seems quite generic, so could be used for any story.

Does anyone have the earlier trailer for Afghanistan then? Would be interested to see that too ...


It was virtually the same but with footage of the armed services instead of Moat. It was just Julie on the v/o and at the end.
NI
Nicky
Sky Networks posted:
Really like the graphics.


Not keen, to be honest. They look quickly thrown together and somewhat overly-dramatic.

I've mocked up what I think would have been a marginally better-looking design.

http://i27.tinypic.com/fdwz6f.png

http://i29.tinypic.com/r21dfn.png
TO
tomo359
I have one of the ITV News at Ten promos on my website: http://www.channel3gallery.co.uk/page30.htm#newsattenpromo
NI
Nicky
Thought that this might interest some:

TV news audiences declining, suggests Ofcom report

Quote:
...national news viewing has dropped from 100 hours per individual, per year in 2005 to 88 hours in 2009.

According to the report, the main drop was on ITV1, where news viewing dropped by 11 hours, compared to three hours a year on BBC Two and Five, and one hour a year on Channel 4.
DV
DVB Cornwall
Katie Derham looking elegant in red with plunging neckline on the FNOTPs on BBC TWO now.
TV
TV Matters
What is 'ITN PCR-01'?
This is what came up after the usual itn endcap on the ITV News at 5:30 which was uploaded online.
MW
Mike W
itvnewsfan posted:
What is 'ITN PCR-01'?
This is what came up after the usual itn endcap on the ITV News at 5:30 which was uploaded online.


Sure it was PCR? Because ITN MCR-01 is Master Control Room.
DO
dosxuk
itvnewsfan posted:
What is 'ITN PCR-01'?
This is what came up after the usual itn endcap on the ITV News at 5:30 which was uploaded online.


Things would be much easier if you were to do a screengrab of the programme...

http://home.vis-is.co.uk/data/grabs/itn_pcr-01.jpg

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