The Newsroom

ITV News

Brand realignment onwards (October 2009)

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BR
Brekkie
Going back to relatively un-geeky and un-stalkerish matters, I do wish ITV News had stuck with the plain yellow logo as the bodge job with the updated version still looks pretty awful.

Why do TV companies always seem to end up doing this - revamp something which relies heavily on the channel branding such as the news then a few months down the line decide to change said channel branding!
Last edited by Brekkie on 11 July 2010 10:49pm
JO
Joe
I don't think there was any need to change the (ITV News) logo really. Ask any viewer and the chance of them noticing the logo had changed, even when you showed them both versions, is probably almost nil.

Although I guess you could say 'why not update it', they could easily have waited until the next refresh (by that I mean new titles or something similar) rather than the logo being the only change.
KP
KelpieP0921
By the how long has Sascha Williams (Anglia) been presenting the ITV Morning News??

Recorded this the other morning: http://www.youtube.com/watch?v=44gw0TV8ND8

She looks really different to for example here, last year:

http://www.youtube.com/watch?v=U2UIPzE1eEM
IT
itsrobert Founding member
pakokelso posted:
By the how long has Sascha Williams (Anglia) been presenting the ITV Morning News??

Recorded this the other morning: http://www.youtube.com/watch?v=44gw0TV8ND8

She looks really different to for example here, last year:

http://www.youtube.com/watch?v=U2UIPzE1eEM


Obviously not that long. I saw her on the Morning News last week and they didn't have a voiceover for her; they just used the generic one.
KP
KelpieP0921
itsrobert posted:
pakokelso posted:
By the how long has Sascha Williams (Anglia) been presenting the ITV Morning News??

Recorded this the other morning: http://www.youtube.com/watch?v=44gw0TV8ND8

She looks really different to for example here, last year:

http://www.youtube.com/watch?v=U2UIPzE1eEM


Obviously not that long. I saw her on the Morning News last week and they didn't have a voiceover for her; they just used the generic one.


Didn't hear, only had the summary, which I uploaded

I don't think they have one for the newly named 'Alexandra Hill' yet either. It was generic one on Sat. morning
EX
excel99
I guess they maybe temporary until Faye Barker returns, in which case recording a voice over might not be felt to be worthwhile
IT
itsrobert Founding member
pakokelso posted:
itsrobert posted:
pakokelso posted:
By the how long has Sascha Williams (Anglia) been presenting the ITV Morning News??

Recorded this the other morning: http://www.youtube.com/watch?v=44gw0TV8ND8

She looks really different to for example here, last year:

http://www.youtube.com/watch?v=U2UIPzE1eEM


Obviously not that long. I saw her on the Morning News last week and they didn't have a voiceover for her; they just used the generic one.


Didn't hear, only had the summary, which I uploaded

I don't think they have one for the newly named 'Alexandra Hill' yet either. It was generic one on Sat. morning


That's right, 'Alexandra Hill' hasn't been recorded by James Faulkner yet. The current policy is to play the generic voiceover on any bulletin she presents.
MC
mccanmat
Nice to see Daisy McAndrew present yesterday too....
With a voiceover I may add....
I do like the voiceovers...its nice to hear different names......
TV
TV Matters
mccanmat posted:
Nice to see Daisy McAndrew present yesterday too....
With a voiceover I may add....
I do like the voiceovers...its nice to hear different names......


Daisy also presented the morning summary today
GS
Gavin Scott Founding member
For god's sake you've been given a rota thread - USE IT.
NI
Nicky
Brekkie posted:
Going back to relatively un-geeky and un-stalkerish matters, I do wish ITV News had stuck with the plain yellow logo as the bodge job with the updated version still looks pretty awful.

Why do TV companies always seem to end up doing this - revamp something which relies heavily on the channel branding such as the news then a few months down the line decide to change said channel branding!


Jugalug posted:
I don't think there was any need to change the (ITV News) logo really. Ask any viewer and the chance of them noticing the logo had changed, even when you showed them both versions, is probably almost nil.

Although I guess you could say 'why not update it', they could easily have waited until the next refresh (by that I mean new titles or something similar) rather than the logo being the only change.


I agree completely. I would have preferred them to keep using the plain yellow logo and then have a 'refresh' of sorts later on, maybe September-time (coinciding with the changes at breakfast time), which could enable ITV/ITN to get rid of the poor aspects of the current look while implementing the newer version of the logo.

Let's face it: putting the revised logo onto the current look has made an already poor on-screen branding appear even poorer than before.
JD
jdav
[quote="BBCNicky" pid="670718"]
Brekkie posted:
Going back to relatively un-geeky and un-stalkerish matters, I do wish ITV News had stuck with the plain yellow logo as the bodge job with the updated version still looks pretty awful.

Why do TV companies always seem to end up doing this - revamp something which relies heavily on the channel branding such as the news then a few months down the line decide to change said channel branding!


Jugalug posted:
agree completely. I would have preferred them to keep using the plain yellow logo and then have a 'refresh' of sorts later on, maybe September-time (coinciding with the changes at breakfast time), which could enable ITV/ITN to get rid of the poor aspects of the current look while implementing the newer version of the logo.


Why to coincide with the new breakfast show? ITV News has nothing to do with Daybreak, except it may produce the news, but its expected to be ITN. I don't know why everyone is linking Daybreak to ITV News!

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