News At Ten is News At Ten, I really don't know why they have put it as ITV News. If they had put News At Ten next to the Yellow ITV symbol then I would be ok with it but totally stripping it of News At Ten makes no sense to me.
News At Ten is News At Ten, I really don't know why they have put it as ITV News. If they had put News At Ten next to the Yellow ITV symbol then I would be ok with it but totally stripping it of News At Ten makes no sense to me.
It does seem very odd. What is so independent about it now? It seems like the evening bulletin... Luckily yellow is my favourite colour.. haha.
Sorry to be a bore and point out another music similarity (!), but the music used there for the outro sounds very much like the beginning of the BBC Arabic countdown.
News At Ten is News At Ten, I really don't know why they have put it as ITV News. If they had put News At Ten next to the Yellow ITV symbol then I would be ok with it but totally stripping it of News At Ten makes no sense to me.
It does seem very odd. What is so independent about it now? It seems like the evening bulletin... Luckily yellow is my favourite colour.. haha.
It just seems like the Evening News exactly, but with stories added to it that have happened inbetween 6.30pm and 10pm.....utter madness. I was actually quite pleased with the Brand realignment but after seeing News At Ten.............
Ending to the news, with a slightly extended piece of the music (at least compared to what I've heard before during the day). Nowhere arty to point the camera this time unlike their last 'News at Ten' last week though...
Not deliberate. They just finished too early.
I heard earlier today that the director had planned for News at Ten to have a longer closing sequence than the other programmes, so it may not have been an accident. Plus, everything is timed to the second by the Production Assistant, so unless there's a cock-up like a report not playing or a satellite link failing, these things are usually planned.
Well, if they feel an extra 5 seconds of paper shuffling and Newscasters looking uncomfortable whilst the camera has nothing particular to point at is worthwhile.....
Disagree completely with Delenn's comments a few pages back that the generic News at Ten of 2001 failed because it looked like the other bulletins.
The reason why NaT failed in 2001 was not because of how it looked - it was because of ITV's dithering with the starting times. The first bulletin in January 2001 attracted around 8 million viewers, with the BBC receiving around 5m for their 10pm programme. This went on for a while, maybe a couple of months, but the BBC soon picked up the viewers and began mopping the floor with the ITV News at Ten. Why? Because the BBC was at a fixed time of 10pm for six nights a week. ITV only committed themselves to three nights of News at Ten - and it didn't even start at ten on some nights. Sometimes before ten... other nights at about ten... some nights well after ten. Viewers began to realise that ITV weren't reliable with providing a 10pm news programme (I recall seeing an 11pm bulletin branded "ITV News at Ten" once) and flocked to the BBC. Hence the "News at When?" comments. It is this unreliableness that led, by and large, to a decline in viewers for ITV News. The reason why the BBC still take the lead most nights* is because it takes a very long time - many years - to change viewing habits. They are making some great strides and ratings have increased, but ITV will need to stick rigidly with a five-night-a-week bulletin for a
very
long time if they want ratings to go up and respect for the ITV News name.
Yes, I'll agree with you that News at Ten needs an individual look, different from the other bulletins. However, it is not a generic look and that killed off News at Ten in 2004. Nor was it anything that ITN was doing wrong. It was ITV's shoddy commitment to news programming.
Although there are some parts of this revamp that need looking at again (*cough* oversized astons *cough*), I'm hoping that this revamp eventually proves to be a successful one for both ITN and ITV. For the first time, ITV is actually investing in news programming and actually giving a damn about it.
*I say most nights. The Sunday 10pm bulletins on BBC1 and ITV1 received 4.5m each.
The "News at When?" thing is true, but content was also an issue. A big thing was made at the News at Ten relaunch of the content, the change of focus, the more serious type of news bulletin that News at Ten was. That seems to have gone by the board. If content was not a problem, they would not have made such a big issue about it at relaunch.
So I don't mind it on EN ect, as that mabye didn't have the best look.
But News at Ten, was so much better - It had the right balance between being "Itv news" & "News at Ten" - now it's just ITV News "at Ten" .
I think it loooks alright, don't get me wrong. I think the problem is that the previous look ( ok, mabye not the music & funny grapics on normal itv bulletins) was much better and prefered.
I'd say 90% of people on here prefered the old look.
So I don't mind it on EN ect, as that mabye didn't have the best look.
But News at Ten, was so much better - It had the right balance between being "Itv news" & "News at Ten" - now it's just ITV News "at Ten" .
I think it loooks alright, don't get me wrong. I think the problem is that the previous look ( ok, mabye not the music & funny grapics on normal itv bulletins) was much better and prefered.
I'd say 90% of people on here prefered the old look.
No no I'm all for the new look, but if the had changed it so that News At Ten was next to the Yellow ITV Logo then I would be all happy smiley. But since it's just now ITV News it kinda takes away the point of even having the news at 10pm now. That's my only gripe.
