The Newsroom

ITV News

Brand realignment onwards (October 2009)

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RE
reggieB
nwtv2003 posted:
BBCNicky posted:
I've said it all too often, I know, but ITV News was definitely at it's best this time last year, when people like Turness were on maternity leave and all the gimmicks - visual and verbal ones - were kept to a firm minimum.


You're very right there Nicky, I found myself watching NaT almost every night I was in around this time last year, now I very rarely watch it at all, I think the generic revamp didn't help. I can't say for today as I've watched very little TV at all, but this doesn't surprise me about ITV News.


Completely agree. NAT seemed finally to be growing into itself last year, but then it all went back to how it was. From the postings on here, this coincided with D Turness coming back. Can't the powers that be at ITV see what "carnage and chaos" she is causing?
NE
newsatten
BBCNicky posted:
"In a few terrifying hours, carnage and chaos erupted in a place known for its beauty and tranquility..."

"It happened here today, and it will happen somewhere again."

...and let's not forget "chilling murder", "a silent killer" et al.

Is it just me who can't stand this kind of language that ITV News loves so much? It's almost as if Deborah Turness and her cronies watch DVDs of "The Day Today" as inspiration for what were once the best news programmes in the country. I don't know why they persist with this, because no-one wants this from a news programme. Just look at the ratings, for goodness sake. (And yes, I know it's Britain's Got Talent week... but this is the only time of the year that ITV gets the chance to beat the BBC in the ratings and it's mostly lazy audience inheritance. Haven't viewing figures for 'ITV News, at Ten' either remained the same or decreased slightly since November anyway?)

I've said it all too often, I know, but ITV News was definitely at it's best this time last year, when people like Turness were on maternity leave and all the gimmicks - visual and verbal ones - were kept to a firm minimum.


I'm quite a pro - itv news person but this does seem very "real crime-ish"

Also the ratings haven't been to great this year for BGT week - Monday - only beat BBC News by 0.1m and that was a shorter bulletin! Yesterday only 3.3m losing out to BBC News with 4.1m, even though BBC1 had less than a 3m lead in compared to 9.5m for ITV! Tonight might see a rise because of the news - but they did have an extreamly long ad break and it didn't start till 10:02.

I think the old NAT was slowely and consitantly getting above 3m - the new NAT falls below 2m on a regular basis.

As had been said on here numerous times - the old NAT was so much better!
JO
Jonny
At 6.30, we were thrown directly from a moving ending to North East Tonight (who provided excellent coverage, for the record) straight into *BONG* Carnage & Chaos!! *BONG* etc, etc.

Just awful.
NE
newsatten
Julie Live from Cumbria for the LN.
IA
iamdannygreen
Jib been used in Cumbria on lunchtime news, should give some nice shots this evening for NAT.
BR
Brekkie
I'm guessing this is probably Julie's first lunchtime news (other than the election)?
MA
Macalolo
Brekkie posted:
I'm guessing this is probably Julie's first lunchtime news (other than the election)?


Yes it is
NE
newsatten
swfc4 posted:
Jib been used in Cumbria on lunchtime news, should give some nice shots this evening for NAT.


Yeah there was on last nights NAT.
NE
newsatten
Julie & James on the EN - not sure if both of them will be in Cumbria?

Edit: Julie in Cumbria on her own.
Last edited by newsatten on 3 June 2010 6:14pm
NI
Nicky
"There is an overwhelming grief here from which few are protected". Well, that's a new one.

reggieB posted:
nwtv2003 posted:
BBCNicky posted:
I've said it all too often, I know, but ITV News was definitely at it's best this time last year, when people like Turness were on maternity leave and all the gimmicks - visual and verbal ones - were kept to a firm minimum.


You're very right there Nicky, I found myself watching NaT almost every night I was in around this time last year, now I very rarely watch it at all, I think the generic revamp didn't help. I can't say for today as I've watched very little TV at all, but this doesn't surprise me about ITV News.


Completely agree. NAT seemed finally to be growing into itself last year, but then it all went back to how it was. From the postings on here, this coincided with D Turness coming back. Can't the powers that be at ITV see what "carnage and chaos" she is causing?


I'm glad I'm not the only one who feels like this! It's a mighty shame that Turness, with all the praise she gets from being "creative" with the few tools she has, has actually managed to damage the ITV News brand. Even as late as 2003 I would argue the brand was very strong, particularly during the Iraq war coverage and all the praise ITN got for that, which I guess was a huge fillip after the loss and failed return of NaT. It was with her appointment to the editorship a year later that the brand started to fail - so much criticism of ITV dumbing down, etc etc.

I can't speak for anybody else but I'm assuming this was also the case with other members: I went off ITV News after the loss of the News Channel and the declining standards, say 2006/2007, and it was News at Ten that drew me back in. It was so refreshing to have it back - the old-style (but never boring) agenda, simple and effective studio design, and well-designed, un-tacky graphics. When Turness went on maternity leave, that's when the programme started to peak and improve, and the ratings increased. Then she came back and it started to become a mess!

And as I typed the above, a minor niggle - "still to come on the ITV Evening News". I thought it was the "ITV News at Six Thirty"? Too many inconsistencies. I think Julie Etchingham used both titles in yesterday's bulletin.
AN
Andrew Founding member
I can see why they use this sort of emotive language and human interest, it's popular in print, all the tabloids do it, and the tabloids are the most popular papers, but I wonder why it isn't popular on TV?

I'm not a fan of it either.
RE
reggieB
Andrew posted:
I can see why they use this sort of emotive language and human interest, it's popular in print, all the tabloids do it, and the tabloids are the most popular papers, but I wonder why it isn't popular on TV?

I'm not a fan of it either.


People don't speak that way in real life. If there'd been a terrible tragedy in the next door town, and someone you'd met in the street told you about it, what would you think if they started shouting cliched, emotive, alliterative soundbites at you? "There's been chaos and carnage". "There are reports of chilling murders".
Well, you'd think they were a bit nutty. In real life people talk a bit more quietly, a bit more seriously when something really bad has happened. I don't know why some people in ITV can't grasp this.

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