The Newsroom

ITV News

Brand realignment onwards (October 2009)

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NE
newsatten
Brekkie posted:
They should have stuck with the old one. Channels all seem to have a habit of revamping things in a corporate identity only to six months later change or tweak that identity resulting in an inevitable cut and paste job.


finnaly there've changed it!

Although it's hasn't been changed on the website (yet) - that's the problem, it'll end up being a mish mash of the two logo's!
NI
Nicky
sstripling posted:
Brekkie posted:
They should have stuck with the old one. Channels all seem to have a habit of revamping things in a corporate identity only to six months later change or tweak that identity resulting in an inevitable cut and paste job.


finnaly there've changed it!

Although it's hasn't been changed on the website (yet) - that's the problem, it'll end up being a mish mash of the two logo's!


Indeed, and is it me or does the logo in the bottom left-hand corner (during the headline sequence) look worse than the previous one?

I'm not really surprised that they didn't have the nous to tweak some of the other garish parts of the current look whilst implementing the updated logo onto the on-screen furniture. It's a mish-mash.
TE
tellywatcher
Appears to have been changed on the regional news titles too (well on Central anyway).
WA
watchingtv
The logo is just a bit too small - the LIVE strap edges below the logo just slightly

no different to BBC National LIVE strap and location, they don't align together either
NI
Nicky
Off topic for a bit - found this article from last Tuesday's Telegraph: Tom Bradby tipped as Nick Robinson's successor at BBC

They're welcome to him. Wink

watchingtv posted:
The logo is just a bit too small - the LIVE strap edges below the logo just slightly

no different to BBC National LIVE strap and location, they don't align together either


That's my bugbear as well. On the ITV graphic, the "Live" text is smaller in size than the "News" of the logo and the location name and thus looks a bit cheap. How hard is it for graphic designers to align text properly? Comes across as unprofessional.
TV
TV Matters
Did anyone see that woman in the studio go pink on lunchtime news, what happened?
DA
David
itvnewsfan posted:
Did anyone see that woman in the studio go pink on lunchtime news, what happened?


I have now. She went pink for a few seconds before returning to her normal colour. The fake background did not change hue so I would guess a problem with the camera.
NE
newsatten
tellywatcher posted:
Appears to have been changed on the regional news titles too (well on Central anyway).

yeah , also the itv.com/london address has now been added under the London Tonight strap.

Also is it just me or because the new logo is a slightly different colour it now doesn't match the "old yellow" i.e on the live strap it's got tthe new logo with the old logo colour bit at the end.

BBCNicky posted:
Off topic for a bit - found this article from last Tuesday's Telegraph: Tom Bradby tipped as Nick Robinson's successor at BBC
They're welcome to him. Wink


well i was reading about Nick R moving on Media Guardian and it said his deputy James Landale was the frontrunner to step into his shoes should he ever depart.

I wonder who'd become the ITV News politcal editor was Tom to leave - Chris?

Lastly did any of you get the weather just not cut off for about 10 seconds - with Becky M standing their for ages! Laughing
MA
Macalolo
Special world cup page set up on ITV.com
http://www.itv.com/news/2010fifaworldcup/

A few issues, the bottom footer still carries the Election background and the video image background is being overlapped.
JO
Joe
davidlees posted:
itvnewsfan posted:
Did anyone see that woman in the studio go pink on lunchtime news, what happened?


I have now. She went pink for a few seconds before returning to her normal colour. The fake background did not change hue so I would guess a problem with the camera.


I doubt it, or the 'fake background' would have been lost altogether.
DA
David
sstripling posted:
Lastly did any of you get the weather just not cut off for about 10 seconds - with Becky M standing their for ages! Laughing


Yes, but she wasn't standing there for that long. It was just that we were left with the last frame for ages. Look, you can see that the rain stops.
[media:a570ebc072]http://up.metropol247.co.uk/davidlees/itv_weather_error.flv[/media:a570ebc072]

Jugalug posted:
I doubt it, or the 'fake background' would have been lost altogether.


Good point. Anyway, here it is...
[media:a570ebc072]http://up.metropol247.co.uk/davidlees/itv_news_pink_lady.flv[/media:a570ebc072]
Last edited by David on 24 May 2010 7:42pm
MA
Macalolo
Bumper News At Ten Rating Next Week... It must be BGT Semi-finals again Very Happy

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