ITV have given a lot of coverage over this election, the BBC are obligated to show these types of events. When ITV does show news events, they get defeated by the BBC anyway.
If you want rolling news, you are not likely to flock to ITV anyway.
They, as a scheduled general entertainment network are providing an alternative. They allocated 2 hours of airtime to this story earlier in the evening and they've shown the announcement (albeit delayed) as soon as the schedule allowed.
The BBC and the news channels have this covered. Do ITV really need to simulcast and get less than a quarter of the audience of BBC One ? You simply don't get rolling news in primetime on this channel.
Red tape is what this is called. I am sure ITN went to the network with a request and were told they could not break into Emmerdale and were given that ridiculous 2 minute slot. From my own experience of working in news, and certainly as far as ITN is concerned.. there is serious frustration in the newsroom when a request to run a news report is denied. They are fighting a losing battle.
I assume this didn't happen today, but in the situation you describe above, could STV and/or UTV take the News Special that ITV were offering?
No one is saying drop the whole evening - all we're saying is they could have stuck with it for half an hour considering they spent two hours building up to it. The 7.30pm slot is usually ad free anyway, and Tuesday night is ITV's worst of the week.
As a commercial channel all their newsflash did after Emmerdale is send viewers off to search for coverage elsewhere, rather than attempt to keep viewers with ITV.
No one is saying drop the whole evening - all we're saying is they could have stuck with it for half an hour considering they spent two hours building up to it. The 7.30pm slot is usually ad free anyway, and Tuesday night is ITV's worst of the week.
As a commercial channel all their newsflash did after Emmerdale is send viewers off to search for coverage elsewhere, rather than attempt to keep viewers with ITV.
Emmerdale viewers won't be turning onto Sky News, you get the impression! They are happy with a short news report. (Generalisation).
No one is saying drop the whole evening - all we're saying is they could have stuck with it for half an hour considering they spent two hours building up to it. The 7.30pm slot is usually ad free anyway, and Tuesday night is ITV's worst of the week.
As a commercial channel all their newsflash did after Emmerdale is send viewers off to search for coverage elsewhere, rather than attempt to keep viewers with ITV.
Exactly!
Mark promoted a News Special at 9pm. Will be interesting to see how much else they miss out on.
No one is saying drop the whole evening - all we're saying is they could have stuck with it for half an hour considering they spent two hours building up to it. The 7.30pm slot is usually ad free anyway, and Tuesday night is ITV's worst of the week.
As a commercial channel all their newsflash did after Emmerdale is send viewers off to search for coverage elsewhere, rather than attempt to keep viewers with ITV.
Exactly!
Mark promoted a News Special at 9pm. Will be interesting to see how much else they miss out on.
